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Imported from Italy, this stylish toothpaste makes brushing your teeth anything but routine. Both the Classic Mint and Whitening formulas keep your breath fresh while removing surface stains from your teeth. Plus, the apothecary-inspired tube dresses up the bathroom sink.
This is a good little toothpaste, but not super-impressed.4
I am a huge fan of this product. It's got great flavor and left my teeth feeling squeaky clean.4
I thought this toothpaste was just okay. I liked the taste, but it didn't seem that much different than my normal stuff, so not worth the extra price to me.3
I really liked this new brand of toothpaste, it was a nice surprise in my sample box!4
I liked it, but the taste not so much, used it on vacation, it did the job but wouldn't purchase it.3
I never thought I'd say that I love a toothpaste, but I LOVE this toothpaste! I brought my sample with me on a trip out of town because my usual travel toothpaste was all used up and ended up planning to buy as soon as my old stuff runs out!
First, it doesn't it doesn't have triclosan or any other anti-bacterial in it (which is nice, because there's too much of that in hygiene products already). And it makes me feel silly to say it, but the old-school pharmacy/apothecary packaging is so pretty. Also, it foams A TON, which makes me feel like it gets into all the little crevices, and the taste is a fresh, clean mint. I do wish there was flouride in it, but I saw there's a whitening version on Birchbox that does contain flouride, so I'll be getting that. For people who don't want flouride in their toothpaste, though, this would be a good option.
Classic strong mint has a nice flavor-- kind of a clove-influenced mint-- and the packaging is pretty, obviously. But parabens and saccharin in toothpaste? I enjoyed my sample on vacation, but won't be buying.3
Great simple toothpaste that leaves my mouth feeling clean all day and night. Great product that I will look for again soon. I won't go out of my way to get it again, but perfect in travel size for business trips!4
The product smelled nice, tasted nice, and worked great.... but I already have a tooth paste that I use everyday....... So I think I'll stick to my crest whitening4
I usually get Tom's toothpaste, so I usually get natural toothpaste like this. I liked the taste, and it seemed to do its job, but the toothpaste contained parabens, an ingredient I usually steer clear of. So, unfortunately, it was not a product I will be purchasing.2