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Imported from Italy, this stylish toothpaste makes brushing your teeth anything but routine. Both the Classic Mint and Whitening formulas keep your breath fresh while removing surface stains from your teeth. Plus, the apothecary-inspired tube dresses up the bathroom sink.
Bought the birchbox, this was a sample in it. I love the taste. It's the perfect mint taste, and not as gritty as some of the other toothpastes I've used.5
This toothpaste was no better than my typical Crest toothpaste for half the price. I really didn't observe any benefits that warrant the price tag for this product. The packaging is very cute though, and a little goes a long way!2
Worked like regular toothpaste just with cutesier, old-timier packaging. Handy size for my travel bag, but wouldn't purchase the full size.3
Great flavor and love that it's all natural. I usually stick with toothpaste specific to whitening, so I probably wouldn't purchase the full size.4
Toothpaste has no fluoride and I use only with fluoride..very paste texture..no grit..I like the minty flavor.4
I do love the apothecary look to this tube of toothy, but really, toothpaste is toothpaste is toothpaste in my opinion...4
This had a nice minty flavor. I didn't feel like it got my teeth that clean. It was a nice tasting and freshening toothpaste.4
I enjoyed sampling this toothpaste. It was nice and minty, but not life changing3
This toothpaste leaves your mouth feeling clean and fresh!5
Endorsed by GQ, this toothpaste is just the bees knees. classic design, great "taste" if you will (probably shouldn't eat it), and all around great feeling afterwards. All of this, plus the tube itself is an amazing addition to the otherwise monotonous color palate of the typical medicine cabinet.4