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Imported from Italy, this stylish toothpaste makes brushing your teeth anything but routine. Both the Classic Mint and Whitening formulas keep your breath fresh while removing surface stains from your teeth. Plus, the apothecary-inspired tube dresses up the bathroom sink.
I like the strong mint smell. Seems refreshing and invigorating.4
I like this product. It worked well and didn't leave a residue but it wasn't much different from my toothpaste I use now which is much cheaper! I would have to continue using it to see if it truly is whitening.4
Nothing great--it wasn't bad, but definitely not better than the Tom's toothpaste I'm currently using.3
The best part of the toothpaste is the flavor. You're mouth just feels so clean after you brush!5
I'm a sucker for luxury products, and this toothpaste fits the bill. I didn't find it to be overwhelmingly minty, which is often a downside of generic toothpastes. I most likely will purchase the Whitening formula after my SuperSmile toothpaste runs out.4
Good, mild mint flavor, leaves teeth feeling clean. I need a toothpaste for sensitive teeth though, so I won't be purchasing.3
I really liked this toothpaste. It had a great flavor and my teeth felt very clean after using it.4
This toothpaste tastes amazing and it also makes your teeth noticeably whiter!5
I thought this toothpaste was okay - nice flavor and it left my mouth feeling refreshed - but it was not THAT much better than other brands of toothpaste, to justify the additional expense. A full size tube of toothpaste for over $10? No thanks.3
This toothpaste tastes great and leaves a clean feeling.5