The flavor of my toothpaste is not something I've spent a lot of time thinking about. That is, until I got a sample of the Marvis Strong Mint in my April box and the Aramelli Licorice in an Amazon sample box. These toothpaste flavors are absolutely amazing, and Marvis has dozens of flavors in both travel and full sizes if these two don't trip your trigger. I took particular liking to the licorice (surprising because I hate licorice). It has a wonderful mix of spice and mint that leave your mouth feeling very fresh. The strong mint is a bit more traditional, but still quite nice. Even at 4 times the cost of ordinary toothpaste, this gets a big thumbs up.