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Imported from Italy, this stylish toothpaste makes brushing your teeth anything but routine. Both the Classic Mint and Whitening formulas keep your breath fresh while removing surface stains from your teeth. Plus, the apothecary-inspired tube dresses up the bathroom sink.
It is just a very simple basic toothpaste, no whitening, no enamel or cavity protection. Yes the package looks cool, but that is not what I buy toothpaste for. Would not purchase again.1
I liked this toothpaste at first but about 5 minutes after brushing my teeth I got a horrible after taste. I would not recommend1
I didn't really like the taste of this toothpaste and it also doesn't claim to be for sensitive teeth or to be whitening or anything. It just seems rather ambiguous to me. I don't really see why you would use this brand over the major toothpaste brands like Crest or Tom's.1
This product tasted chalk-y and didn't really leave my teeth feeling clean. I didn't find the mint to be refreshing at all. Disappointing because the packaging is so cute.1
The tooth paste had a strong mintie taste, but I don't think i would purchase, I prefer the toothpaste I currently use, it has more protection1
I tried this for 3 days and I liked how smooth and clean my teeth felt...but then started experiencing heat, cold and touch sensitivity. I discontinued use.1
First of all I dont agree with toothpaste being a beauty or lifestyle item, on top of that i felt the size was very small!1
I like the look of the toothpaste. The smell.isn't exactly what i thought it would be, but still nice enough. Works well.2
I didn't find this product as great as everyone else. I bought it based on the amazing reviews. I am also not a fan of the separate cap, I like it attached for easy opening and closing. It is an ok toothpaste but I was not impressed like everyone else.2
I didn't have a very clean feeling after using this toothpaste, nor did I feel like my breath was super fresh for a long time afterwards. I did like the consistency and it felt gentle on my teeth -- creamy rather than gritty like most toothpastes. I tried the mint flavor, maybe I just need to use a different kind.2