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Imported from Italy, this stylish toothpaste makes brushing your teeth anything but routine. Both the Classic Mint and Whitening formulas keep your breath fresh while removing surface stains from your teeth. Plus, the apothecary-inspired tube dresses up the bathroom sink.
I received this sample in my June box. I did like the old style tube. The toothpaste itself was a nice taste but didn't make my brushing experience any different, I didn't notice it removing surface stains.2
I was not very satisfied with this toothpaste. It left a funny taste in my mouth and my teeth did not feel very clean afterwards. I liked the packaging but would definitely not buy it.2
I found this toothpaste to be very minty and fresh. Not sure if its worth the extra moola though. I will hold off on purchasing this product.2
The flavor wasn't my favorite. Only used this product once, because of the taste. I would have liked a stronger flavor. Did not feel effective.2
I'm pretty loyal to my Arm & Hammer. I loved the packaging on this one, but at the end of the day I'm a daughter of a dentist and I would rather have no cavities than a fancy tooth paste tube. Overall the product was good, but I won't be buying it regularly.2
To me toothpaste is toothpaste, not impressed. Nice minty flavor but nothing to write home about. Def' wouldn't buy this product.2
I really liked the packaging for the toothpaste; it reminded me of old-timey candy. The taste of the toothpaste kind of reminded me of house hold cleaners though. I'll finish the tube, but I don't think i would buy the product.2
For me there is one reason I will never buy this toothpaste in full size, no fluoride. Fluoride makes your teeth stronger against cavities and is an important step to oral health and is listed nowhere on the label. I like my toothpaste to taste good, but there are plenty that taste good and provide other benefits.2
Nice colors on the packaging, product is ok - who leaves their toothpaste tubes out on view? Think I'll stick to my dentist's recommended brand whic costs half the price.2
I got drawn in by the cute packaging and the "cult" status of this toothpaste and paid way too much. I'd like to say my teeth are way whiter or that magical stars fly out of my mouth after brushing or that my breath stays fresh for a week - but sadly, it's no better than drugstore toothpaste. Bought the toothpaste, didn't get the t-shirt, probably won't buy again unless the price comes down by half.3