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Imported from Italy, this stylish toothpaste makes brushing your teeth anything but routine. Both the Classic Mint and Whitening formulas keep your breath fresh while removing surface stains from your teeth. Plus, the apothecary-inspired tube dresses up the bathroom sink.
I got drawn in by the cute packaging and the "cult" status of this toothpaste and paid way too much. I'd like to say my teeth are way whiter or that magical stars fly out of my mouth after brushing or that my breath stays fresh for a week - but sadly, it's no better than drugstore toothpaste. Bought the toothpaste, didn't get the t-shirt, probably won't buy again unless the price comes down by half.3
I thought the packaging was so cute, and I am interested in trying out other flavors. It does a nice job of cleaning my teeth and I would definitely buy again!4
I tried this toothpaste and I just love it, great refreshing taste and it does a great job! I have tried both this and their Cinnamon and I would recommend both!4
The tube is rather small, the taste is pretty strong and the clean feeling doesn't last as long as I'd like. Doubtful that if even bother trying a different flavor due to the price.3
This is perfect for my little travels. Nice clean feel and taste. Nothing really special about it, but for a toothpaste it gets 5 stars5
Good tasting toothpaste...not too strong, but gets the job done.
Not sure I would normally pay this much for toothpaste, but I enjoyed the sample.
Like others I was really drawn in by the packaging, and honestly I thought the tooth paste did a great job and it leaves my mouth feeling fresh and clean, I'm using the cinnamon mint and I would recommend it, a little goes along way with my electric tooth brush5
I purchased this product and absolutely love it. Compared to other pastes that I have used, this product left my teeth feeling cleaner and fresher. I can't wait to buy the whitening version when I run out!!5
As far as tooth pastes go, this is pretty good. Nice, strong flavor, leads to fresh breath.4
The taste of this toothpaste is rather refreshing and although I have sensitive teeth it didnt seem to harm them. My mouth felt fresh for a decent amount of time. I love the packaging the most, it looks almost "antique" and I have had a few house guests who have asked me where I got it. Birchbox of course! I havent used it long term so Im not sure what effects it will have on the appearance of my smile yet.4