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While “forever” may be an unrealistic prospect for your favorite hairstyle, this genius hair primer from Living proof.® will definitely make it last a whole lot longer. That’s right—a hair primer. Apply it to damp hair before styling, and your ‘do will hold its shape for up to twice as long. Not only that, but the lightweight formula makes your hair more resistant to oil and dirt buildup (so you can go longer between shampoos).
I like this product a lot. It seemed to help protect it from humidity. My hair is very fine, so I wash it every day. I could maybe skip a day when I use this.4
I got this in a box recently. Really like the texture, not too heavy, but sturdy enough for my thick curly hair. Helps contort frizz and makes the second and third morning routines that much quicker. Also, has a nice, light almost citrus scent.4
I have baby fine hair and it is curly and on the dry side. I usually flat-iron it and after one day my hair starts getting limp, curling up, and gets frizzy. THIS amazing primer gave my hair amazing shine and true style staying power. I could totally get away without shampooing for 3 days. No other product has worked exactly as described for me. Bought full size immediately. Thank you BirchBox!4
I don't own a hair dryer, or any kind of iron or any mousse or hairspray. If air dried hair can be considered a style than this product preserves it perfectly. It does make my hair less frizzy.4
I have never heard of a hair primer, but from what I saw I liked it. I don't style my hair that often, but I did notice my hair was super soft and tended to not get as oily when I skipped a wash. I look forward to using it with styling.4
This stuff is great! I love that it doesn't have a sticky residue left, massages into hair easily and truly does seem to make my hair styles last longer whether I've curled it or straightened it. Living Proof Prime Style Extender is on my wish list!!4
I have had a mixed experience with Living proof products. Some of them are amazing, some of them are only so-so or even bad on my hair. I approached this with some skepticism...
The good? It does work. I got an extra day out of a blowout, and that is always welcome.
The bad? It smells awful. I can't tolerate the smell. But it does fade rather quickly.
I used it yesterday on wet hair and let my hair air dry. After work, it looked really sticky and greasy! I think I will give it another dry when I heat style my hair.4
I have very straight hair that doesn't hold curl very well. This help to extend the style and was a decent sized sample from the CEW box.4
I received this generously sized sample in my limited edition box and have been using it for the past week. It has a light creamy texture in your hands, definitely doesnt weigh the hair down once applied, and has a nice bunt not overpowering scent. This product allowed me to go far longer between washes than my norml routine and wake up with far more manageable bed head. At an affordable $20 sticker price for the full size, I am most certainly including this gem in my next order.4