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While “forever” may be an unrealistic prospect for your favorite hairstyle, this genius hair primer from Living Proof will definitely make it last a whole lot longer. That’s right—a hair primer. Apply it to damp hair before styling, and your ‘do will hold its shape for up to twice as long. Not only that, but the lightweight formula makes your hair more resistant to oil and dirt buildup (so you can go longer between shampoos).
Received a sample of this in the CEW exclusive box, and tried it for the first time today. I'm usually a little fussy over trying new hair products, but figured would test this out and see how it survives a hot and really muggy summer day. Well, the truth is, the proof is in the products name and really works! Haven't tried it with a blow dryer yet and that is the only reason I didn't give it 5 stars, but on towel dried hair it kept a pony tail looking nice and the frizzies at bay. If this works this well on a muggy day in the south, it will work well any day. Love this!4
I live in a big city and have to deal with smog and pollution, not to mention the humidity. My hair gets greasy fast but this product helps, My style stays in place and my hair doesn't get limp or gunky. I really like it!5
I have a short straight Inverted bob. I received this as a sample and fell in love. My hair looked fab and the style lasted a few days. I have fine hair and this product kept the fly aways at bay and it for once stayed in place instead of flipping out! Didn't weigh down my hair like most products tend to do, I was shocked, a product that contained the fly aways and kept it bouncy and full... Bravo. Love.5
i really liked this product as a sample and then i purchased it. works great on my hair holds curls and does not look to stiff.5
This product is amazing. It helped my wavy hair stay straight longer. Also, my hair still felt and looked great on day 2. It's totally worth the price. I'm hooked!5
I will definitely keep buying this product. My curl stays in and I don't have to re-shape and re-spray. I do shampoo every day, so I am not sure about how long the style would hold if I skipped washing my hair, but I can say the product is a winner!5
This stuff makes my thick but fine hair actually styleable, especially my bangs! It lets my style last for 2+ days (depending on how restlessly I sleep). I use it in conjunction with Oribe Texturizer.5
I rarely use products in my hair, as I feel like most of them make my hair greasy (resulting in having to wash it more). This product is great, it doesn't make my hair greasy AND extends the style. Curls usually fall to the ends of my hair, leaving the top part straight, this products makes my hair stay as bouncy and curly as it is right after I curl it. Love iT! Also, it feels like you are putting in a lot of it, but once your hair is dry you can't feel it at all!5
Love how this product holds my style all day long!! It is lightweight and smells wonderful. I use it everyday before I blow-dry my hair for the best results.5
I thought this stuff would weigh my hair down because of the thick consistency, but it was actually very lightweight and extended my style! My hair had a nice slightly dirty texture in between washes [I try to only wash my hair 2-3 times a week] instead of just being greasy like it is when I don't use this primer. Amazing stuff.5