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While “forever” may be an unrealistic prospect for your favorite hairstyle, this genius hair primer from Living proof.® will definitely make it last a whole lot longer. That’s right—a hair primer. Apply it to damp hair before styling, and your ‘do will hold its shape for up to twice as long. Not only that, but the lightweight formula makes your hair more resistant to oil and dirt buildup (so you can go longer between shampoos).
I thought this stuff would weigh my hair down because of the thick consistency, but it was actually very lightweight and extended my style! My hair had a nice slightly dirty texture in between washes [I try to only wash my hair 2-3 times a week] instead of just being greasy like it is when I don't use this primer. Amazing stuff.5
I have thick, course, wavy and frizzy hair that basically only looks good after I have used a blow dryer and straightening iron (T3). After all that work any moisture and/or humidity makes it go crazy! Let's not even talk how hard it is to get it to look nice when I don't have time to straighten it! I tried the hair primer about two months ago after telling a popular store salesperson my 'hair sob story.' :-) She recommended that I try this primer and it was WONDERFUL!!! I was so impressed with how soft and tame my hair became after using this product that I decided to try their Frizz line with great success as well. I also love the way it smells. I sure hope Birchbox decides to carry more of Living Proof's products down the line. LOVE!5
I have wavy/curly hair that frizzes a bit easily and is color-treated. I ran out of leave-in conditioner and was digging through my drawers to see if I had a sample to use until I could replace it. I pulled this out, read the tube and decided to give it a try.
I am in LOVE. I use this with a bit of mousse and it keeps my curls bouncy and smooth with a great shine. Apparently I'm not the only one who has discovered this gem. I'm on the waiting list to get more. I think this is my new "cannot live without" product.
I really love using this product! It does just what it promised, extended my style! I got this in my box, and will purchase this once it gets back in stock.5
I've tried using this "under" my normal styling products and it did indeed seem to help my style stay the way I like it longer. It smells nice and is rich without being sticky or greasy. I think I'll eventually try it alone to see what that's like as well.5
I absolutely love this product. I use a nickel sized amount every day whether I style my hair or I quickly blow dry it on the go. The product goes on super light and smells amazing. I find that I don't have to wash my hair every day now and when I do style it, its stays the whole day. Tip: it works amazing when you use a flat iron to do curls.5
At first, I wasn't convinced on its benefits. However, after one use, my hair not only felt weightless but was kept in check all day - all smooth and straight. There was definitely a noticeable difference!5
i LOVE LOVE LOVE this product!! makes my curls pop, made my hairstyle last longer, and it smells so good! i will continue to buy this for as long as its available.5
This product is lovely. It goes on very smooth, and leaves no greasy or goopy residue. It is very light, and the scent is also. I always shower daily, but I don't like to wash my hair every day. I think it dries out my color-treated hair too much. I put in JUST this product after my wash, and my hair looked great all day, all night, the next morning, and the next afternoon. I probably needed a wash the next evening. I did use a little dry shampoo to fluff my hair back up, but it was far less greasy than if I let it be. Something about this prime makes my hairstyle stay fresh longer. I like it! & It is not terribly pricey, so I will probably buy it!5
I've been using this product since before I dyed my hair and it still works amazing- it's not heavy or sticky like other primers and smells great all day long!5