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While “forever” may be an unrealistic prospect for your favorite hairstyle, this genius hair primer from Living proof.® will definitely make it last a whole lot longer. That’s right—a hair primer. Apply it to damp hair before styling, and your ‘do will hold its shape for up to twice as long. Not only that, but the lightweight formula makes your hair more resistant to oil and dirt buildup (so you can go longer between shampoos).
I was unsure about the claims this product has, but was very surprised and pleased at how they lived up to them. I received the primer during the humid Wisconsin summer and saw a noticeable difference when I used this product in the morning. Frizz was almost completely banned from my hairstyle, which was new to me. Will continue to use, but not necessarily every day.5
I thought it was a gimmick. No lie - this stuff works wonders (no idea how or why - it just does). It keeps my hair soft, smooth, and straight for several days without washing. My style retains its shape better than I ever remember. And I can skip dry shampoo between washes.5
I'm be honest. I wasn't sure about this at first, but as the summer turned to "frizz" time for my hair, I fell in love. I put it on my damp hair along with my curl get. My curls are softer and stay frizz free.5
LOVE LOVE LOVE this product. It gives my frizzy hair staying power. Even for all day top knots! Highly recommend it.5
This primer is my favorite, it does keep my style longer, it is not heavy and I will continue to buy it. I have long, straight hair and it allows me to keep volume. yay!5
I love this product. After fixing my hair, the style usually lasts until the humidity hits me. This really helped extend the life of my blow out.5
It's my new favorite product - and it is such a time saver in the morning. Works wonderfully on my color treated hair and I really do skip the every-day full shampoo now. I have time to actually enjoy my coffee before rushing out the door!5
My hair feels sooo smooth and shiny after using this stuff! i highly recommend this product and I will be purchasing more:)5
I have the kind of hair that looks great for about an hour after I shower and style - just long enough for me to eat breakfast and commute to work. By the time I reach my desk, my hair is already becoming limp and greasy.
This product is truly amazing. My hair still looks good by the time work is over, and it maintains its style throughout the next day! Using this product is the only way I'm able to avoid washing my hair. I've gone from washing my hair every single day (sometimes twice!) to every other day. Buy it; you won't regret it!
As a 40+ year old with very naturally curly hair, this garners high praise from me. I have ordered my full size product already. It keeps my curls pretty and frizz free. I can also go one more day without shampooing because my hair still looks well styled.5