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While “forever” may be an unrealistic prospect for your favorite hairstyle, this genius hair primer from Living Proof will definitely make it last a whole lot longer. That’s right—a hair primer. Apply it to damp hair before styling, and your ‘do will hold its shape for up to twice as long. Not only that, but the lightweight formula makes your hair more resistant to oil and dirt buildup (so you can go longer between shampoos).
I tried this product from the CEW sample box and I just fell in love with it! It definetly cut my blow drying time in half, and also after I round brush it looks fabulous!! Definetly Recommend!!5
I am a curly girl and am SUPER picky about what I put in my hair, but this stuff is AMAZING!5
I have baby fine hair that would need washed daily. The daily washing and styling was leading to dry and damaged hair. I had a lot of breakage. With this awesome primer I can skip a day! It doesn't weigh my hair down or make it greasy.5
I never would have bought something like this on my own, but I really like it. I haven't yet used it when curling my hair to see if it helps it last longer, but I have used it on hair straightening or even ponytail days. I feel like it definitely keeps things feeling less greasy by day 3 – I usually wash my hair every other day, but this will help me to be lazier on day 3 without looking like an oily teenager.5
I got this in my CEW box, its fantastic, I used a frizz control product and this and blow dryed and straightened my hair, and it looks great, and this is day three, gonna see if I can go a fourth day!5
I've used this two days in a row and it has kept my fly aways to a minimum and helped my hair keep its do during the humidity recently. I'm usually an everyday washer thanks to my oily thin hair, and while I gave in and washed this morning, I bet I could have gone without.5
I am a very picky person with my natural curly hair and the products I use. I tried this product before I used my curl creme. I run on my lunch hour hair goes up and never before has my curl held after I run and hair up. I love this product it will be a definate buy from now on.5
I received this sample in the CEW beauty box, and I love it! The scent is amazing, and the product works very well to protect and strengthen my hair. Definitely buying a full size!5
I wasn't sure exactly how this was going to work. I really thought this was just going to weigh my hair down. But, it doesn't! It's very light and you can use alone or with othe products. Definitely recommend!!
Normally I can only go 24 hours between washes before my hair gets oily. I've tried many different dry shampoos and the baby powder method to help, but nothing seemed to work, until now. This hair primer is great! It is weightless, keeps my hair feeling less oily between washes, and helps maintain that freshly washed look.5