Please enter your password to continue.
While “forever” may be an unrealistic prospect for your favorite hairstyle, this genius hair primer from Living proof.® will definitely make it last a whole lot longer. That’s right—a hair primer. Apply it to damp hair before styling, and your ‘do will hold its shape for up to twice as long. Not only that, but the lightweight formula makes your hair more resistant to oil and dirt buildup (so you can go longer between shampoos).
I have naturally curly/wavy hair that I love to flat iron, but of course it takes an arsenal of product to get it straight. That means that after a day I have to use a lot of dry shampoo (love the Oribe dry texturizing spray) in between washes. I tried this on a Monday, flat ironed my hair, and was able to go until Thursday morning! And I didn't have to use any dry shampoo!! For the price you can't go wrong. It's a generous size, and it really kept my hair clean. Also, I used the normal amount of other products for styling.5
I tried this product from the CEW sample box and I just fell in love with it! It definetly cut my blow drying time in half, and also after I round brush it looks fabulous!! Definetly Recommend!!5
I am a curly girl and am SUPER picky about what I put in my hair, but this stuff is AMAZING!5
I have baby fine hair that would need washed daily. The daily washing and styling was leading to dry and damaged hair. I had a lot of breakage. With this awesome primer I can skip a day! It doesn't weigh my hair down or make it greasy.5
I never would have bought something like this on my own, but I really like it. I haven't yet used it when curling my hair to see if it helps it last longer, but I have used it on hair straightening or even ponytail days. I feel like it definitely keeps things feeling less greasy by day 3 – I usually wash my hair every other day, but this will help me to be lazier on day 3 without looking like an oily teenager.5
I got this in my CEW box, its fantastic, I used a frizz control product and this and blow dryed and straightened my hair, and it looks great, and this is day three, gonna see if I can go a fourth day!5
I've used this two days in a row and it has kept my fly aways to a minimum and helped my hair keep its do during the humidity recently. I'm usually an everyday washer thanks to my oily thin hair, and while I gave in and washed this morning, I bet I could have gone without.5
I am a very picky person with my natural curly hair and the products I use. I tried this product before I used my curl creme. I run on my lunch hour hair goes up and never before has my curl held after I run and hair up. I love this product it will be a definate buy from now on.5
I received this sample in the CEW beauty box, and I love it! The scent is amazing, and the product works very well to protect and strengthen my hair. Definitely buying a full size!5
I wasn't sure exactly how this was going to work. I really thought this was just going to weigh my hair down. But, it doesn't! It's very light and you can use alone or with othe products. Definitely recommend!!