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While “forever” may be an unrealistic prospect for your favorite hairstyle, this genius hair primer from Living proof.® will definitely make it last a whole lot longer. That’s right—a hair primer. Apply it to damp hair before styling, and your ‘do will hold its shape for up to twice as long. Not only that, but the lightweight formula makes your hair more resistant to oil and dirt buildup (so you can go longer between shampoos).
I adore every Living Proof product I've ever tried and have been using their Full line for a couple years now. I was really excited for this to come out and have heard rave reviews everywhere. When it finally arrived in stores, I literally added it to that day's To Do list to pick up. Sadly, it didn't do anything for me. I have fine and slightly oily hair and can't usually go more than two days without a wash so when people were saying they got four days or more of extended style, I was hoping for miracles. But no matter how much or how little I used (from a quarter sized dollop to a pea sized blob) it didn't make a difference. And when I used it without curling my hair, it made my straight hair appear limper faster. Very sad this didn't work for me.2
I love this!
I have color-treated hair that used to be curly. Now it's frizzy with a little wave.
I definitely could feel this product adding body to my hair.
I didn't style my hair, I let it dry naturally. It looked good, similar to the way it would look with many products. Helped the frizzies.
However, the next day, I was thrilled with my hair! My hair was smooth, shiny, and even somewhat silky! I will probably purchase this again.
This product was AMAZING! My hair is usually very finicky and new products typically don't work for me. This was amazing and I love it!5
My hair is short and wavy, even though I wear it straight. Because of the wave, my hair can flatten out very quickly with virginia humidity. This product really keeps my hair textured and fluffy; it keeps my hair styled throughout the day. It's lightweight and smells soooo good. I enjoyed smelling it when a breeze blew by.5
Totally in love with this product. My hair gets greasy fast and I have a hard time finding products to use that don't expedite that process. This goes on so light but still works really well. My hair stayed frizz free and styled for longer than I can usually last between shampoos. I've found the perfect product for my hair!5
I'm totally in love with this product. I had my stylist use it before a blowout and my hair doesn't feel like I have an extra product in it, I'll give it a few days and see how it holds up as far as oil/dirt and keeping my style intact but for now, j'adore Living Proof Primer5
This might be my new favorite hair product. It has made my hair feel so silky and smooth and it smells so good. I'm going to have to try other products from this brand now.5
Received a sample of this in the CEW exclusive box, and tried it for the first time today. I'm usually a little fussy over trying new hair products, but figured would test this out and see how it survives a hot and really muggy summer day. Well, the truth is, the proof is in the products name and really works! Haven't tried it with a blow dryer yet and that is the only reason I didn't give it 5 stars, but on towel dried hair it kept a pony tail looking nice and the frizzies at bay. If this works this well on a muggy day in the south, it will work well any day. Love this!4
I was very surprised this worked so well on controlling frizz. I've tried a few products specifically for frizz, and this worked better. A definite purchase for the summer.
I love it. Worked great on my hair. I'm ordering the full size!5