I was initially unsure of this product - it was more expensive than the foundation I'd used faithfully for years, and as an especially pale person (seriously - I glow in the dark), I knew the lightest shade would still be a tad on the dark side for me. It's always important to me that my foundation doesn't make me look like I'm wearing a mask.
It's true, the lightest shade is just a tiny bit darker than my skin tone, but this foundation is amazing!! It goes on smooth and blends beautifully, and honestly - gives me a little color. I'm sold. I will never buy a cheaper product again. The staying power is unreal! It doesn't matter what I do, my makeup does not wear off.
Honestly... you just have to try it for yourself. You will not regret it!