My mom always bought high-priced, salon quality items as a licensed hairdresser, and I had access to products my friends couldn't get. I had hairbrushes when I was a teenager that were so great and lasted for years because they were so well made. I've had a lot of trouble finding good brushes as an adult without access to a private salon supplier, and I was skeptical about this brush before I bought it, but I've found that it lives up well to the salon-only products I had as a child. It's firm enough to really dig into my thick hair, but doesn't break it or hurt my scalp. I leaves my hair soft and shiny. You can get this brush for a lower price on some other sites, but it's well worth $24 if you get it, because it will last a long time.