I have pretty pale skin, like NC-15 pale, so bronzers usually look orange and dark on me, even those bronzers that are advertised as pretty across the board for skin tones. But this one isn't too dark, however if you use a heavy hand it can come across dark easily. But if you layer it on say if you're contouring, it will look great. It's easy to blend, and I think this will last me a long time, as I use it every day for about 2 months now and there isn't even a dent. I don't really like the packaging though, as mine doesn't shut all the way because of how the clasp is built. Maybe mine is defected, but it bugs me because I'm afraid while I travel it will flip open and break or get bronzer on stuff. So far it hasn't been a problem, but I like the satisfying snap when you close a product and this doesn't have it.