Took a minute to remember how I ended up finding this. Finally recalled it was free with a makeup bag I ordered after wanting for over a year and coincidentally the color matches perfectly with my light-hair and olive complexion skin tone. Really want to try different colors but maybe I'll actually go to a store for that. Good news is it seemed to last for a pretty long time and is pretty moisturizing. The only bad thing is if you've ever experienced drier lips in the winter after too much re-application of chapstick...the same principle applies here because it's moisturizing. Less is more....that being said, Jouer should come out with a 'color stay' version.
Thanks for the useful product and pleasant surprise.