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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
I can't stop/won't stop until I find a mascara that is effective, long-lasting and won't provoke my sensitive eyes...and I found it! Love this! The search is over...cue Survivor soft rock song!5
I have always experienced difficulty in finding a mascara that could hold up to the length of my lashes! Now I have found THE mascara for me!! My eyelashes are very long and straight. I must always curl my lashes but without the proper type of mascara, they would droop and not withstand humidity or other inclement weather. I'm so happy to have found a product that, quite honestly, I had been searching for...for a very long time!5
It gave a tiny bit of darkening and smelled really nice but you'd have no idea I put any mascara on.1
Although this mascara sounds lovely and wonderful with its natural qualities, it gave me an allergic reaction! Two seperate times I tried wearing this product .. Both times I woke up the next morning with massive puffy eyes. It is really a bummer that this pure fruit pigmented mascara causes such a reaction!1
After using this sample only one time I had an allergic reaction where my eye lids became itchy and swollen. I even had to get a steroid pack to get the swelling to go down. So if your eyes are sensitive I would not use this product.1
I liked the coverage and color, but something about it irritated my eyes. I liked the smell too, but I felt like I had fumes in my eyes.2
I was extremely excited when I found this in my Birchbox, as it is a constant struggle to find good makeup for sensitive eyes. I put this mascara on before a Saturday night out. It looked great and I loved it! About one hour after I was wearing it, my eyes began to itch. I was already out and about though. By the end of the night it was really bad so I took Benadryl before bed. I woke up the Sunday morning and my eyes were swollen shut. The swelling had spread to the rest of my face as well. I was down for three days while the swelling went down. I'm not sure what caused a reaction, but if you have sensitive eyes I do NOT recommend this product.1
One of my favorite mascaras! Nice to use for special occasions. Not only does it look great, but also smells amazing! Huge fan!5
Like the idea of this product's materials and liked to use for everyday type look when pregnant, however its very thin on the eyelash like a eyelash stain as opposed to a thick volume mascara for dramatic lashes (what I would prefer). It also dried up very fast (faster than normal mascara) once opened and being used.3
I love, love, loved the idea of this! 100% organic- yes, please! And it smelled fantastic! However, there was nothing to it when you put it on. Couldn't even tell I had it on.
Possibly would recommend to those with sensitive eyes or blonde eyelashes looking for a natural look.