100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,943 Reviews 9,943 Reviews
3.6 out of 5 stars
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2779
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2831
3 Star
2418
2 Star
1073
1 Star
842
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obsessed!

I can't stop/won't stop until I find a mascara that is effective, long-lasting and won't provoke my sensitive eyes...and I found it! Love this! The search is over...cue Survivor soft rock song!

5
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Love this product!!
Sampled

I have always experienced difficulty in finding a mascara that could hold up to the length of my lashes! Now I have found THE mascara for me!! My eyelashes are very long and straight. I must always curl my lashes but without the proper type of mascara, they would droop and not withstand humidity or other inclement weather. I'm so happy to have found a product that, quite honestly, I had been searching for...for a very long time!

5
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Simple
Sampled

It gave a tiny bit of darkening and smelled really nice but you'd have no idea I put any mascara on.

1
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Allergic Reaction

After using this sample only one time I had an allergic reaction where my eye lids became itchy and swollen. I even had to get a steroid pack to get the swelling to go down. So if your eyes are sensitive I would not use this product.

1
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Might work for others but hurt my eyes.

I liked the coverage and color, but something about it irritated my eyes. I liked the smell too, but I felt like I had fumes in my eyes.

2
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NOT for Sensitive Eyes!!!

I was extremely excited when I found this in my Birchbox, as it is a constant struggle to find good makeup for sensitive eyes. I put this mascara on before a Saturday night out. It looked great and I loved it! About one hour after I was wearing it, my eyes began to itch. I was already out and about though. By the end of the night it was really bad so I took Benadryl before bed. I woke up the Sunday morning and my eyes were swollen shut. The swelling had spread to the rest of my face as well. I was down for three days while the swelling went down. I'm not sure what caused a reaction, but if you have sensitive eyes I do NOT recommend this product.

1
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Good Color, Smells Great!
Sampled

I enjoyed using this product, the color looked WONDERFUL with my green eyes, however it did smudge after extended wear.

3
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Works great, almost no rub off
Sampled

I'm in search of a product that doesn't rub off. This one is by far one of the few I have found that wasn't down my cheeks by the end of a work day.

4
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Awesome
SampledPurchased

I loved this product, not only did it go on wonderfully, it also smelled great. I'm super picky about my mascara, and actually am buying the full size. So glad this came in my birchbox!

5
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horrible
Purchased

this is the worst mascara I have ever used. I got the blue one and you cannot build this mascara to save your life. Might be okay to layer on top of something else. I'm so dissapointed

1
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