100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,947 Reviews 9,947 Reviews
3.6 out of 5 stars
5 Star
2780
4 Star
2832
3 Star
2418
2 Star
1074
1 Star
843
my profile
people who
purchased
sampled
Skin type
Normal
Dry
Oily
Combination
Skin tone
Fair
Light
Light-Medium
Medium
Medium-Dark
Dark
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
Allergic Reaction

After using this sample only one time I had an allergic reaction where my eye lids became itchy and swollen. I even had to get a steroid pack to get the swelling to go down. So if your eyes are sensitive I would not use this product.

1
Was this review helpful to you? Yes | No 6 of 7 found this review helpful. Was this review helpful to you? Yes | No
Might work for others but hurt my eyes.

I liked the coverage and color, but something about it irritated my eyes. I liked the smell too, but I felt like I had fumes in my eyes.

2
Was this review helpful to you? Yes | No 6 of 7 found this review helpful. Was this review helpful to you? Yes | No
obsessed!

I can't stop/won't stop until I find a mascara that is effective, long-lasting and won't provoke my sensitive eyes...and I found it! Love this! The search is over...cue Survivor soft rock song!

5
Was this review helpful to you? Yes | No 4 of 4 found this review helpful. Was this review helpful to you? Yes | No
Love this product!!
Sampled

I have always experienced difficulty in finding a mascara that could hold up to the length of my lashes! Now I have found THE mascara for me!! My eyelashes are very long and straight. I must always curl my lashes but without the proper type of mascara, they would droop and not withstand humidity or other inclement weather. I'm so happy to have found a product that, quite honestly, I had been searching for...for a very long time!

5
Was this review helpful to you? Yes | No 5 of 5 found this review helpful. Was this review helpful to you? Yes | No
Simple
Sampled

It gave a tiny bit of darkening and smelled really nice but you'd have no idea I put any mascara on.

1
Was this review helpful to you? Yes | No 4 of 4 found this review helpful. Was this review helpful to you? Yes | No
Nope
Sampled

The mascara didn't really do anything for my lashes and made my eyes water. I could barely tell I had any on. I would rather just use a clear mascara if I was going for a natural lash look.

1
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Worked better than expected!
Sampled

This product definitely worked better than expected. It smelled pretty good- floral!

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
LOVE this!
Sampled

This stuff is awesome. works really well as a mascara and even smells good. Would totally buy this stuff and highly recommend it!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Smells nice
Sampled

This product irritated my eyes so much, I was constantly tearing up. I thought that was odd, since this is supposed to be all natural. The only good thing was that it had a nice smell to it

2
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Good Color, Smells Great!
Sampled

I enjoyed using this product, the color looked WONDERFUL with my green eyes, however it did smudge after extended wear.

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No