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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
After using this sample only one time I had an allergic reaction where my eye lids became itchy and swollen. I even had to get a steroid pack to get the swelling to go down. So if your eyes are sensitive I would not use this product.1
I liked the coverage and color, but something about it irritated my eyes. I liked the smell too, but I felt like I had fumes in my eyes.2
I can't stop/won't stop until I find a mascara that is effective, long-lasting and won't provoke my sensitive eyes...and I found it! Love this! The search is over...cue Survivor soft rock song!5
I have always experienced difficulty in finding a mascara that could hold up to the length of my lashes! Now I have found THE mascara for me!! My eyelashes are very long and straight. I must always curl my lashes but without the proper type of mascara, they would droop and not withstand humidity or other inclement weather. I'm so happy to have found a product that, quite honestly, I had been searching for...for a very long time!5
It gave a tiny bit of darkening and smelled really nice but you'd have no idea I put any mascara on.1
The mascara didn't really do anything for my lashes and made my eyes water. I could barely tell I had any on. I would rather just use a clear mascara if I was going for a natural lash look.1
This product definitely worked better than expected. It smelled pretty good- floral!4
This stuff is awesome. works really well as a mascara and even smells good. Would totally buy this stuff and highly recommend it!5
This product irritated my eyes so much, I was constantly tearing up. I thought that was odd, since this is supposed to be all natural. The only good thing was that it had a nice smell to it2
I enjoyed using this product, the color looked WONDERFUL with my green eyes, however it did smudge after extended wear.3