100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,878 Reviews 9,878 Reviews
3.6 out of 5 stars
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NOT for Sensitive Eyes!!!

I was extremely excited when I found this in my Birchbox, as it is a constant struggle to find good makeup for sensitive eyes. I put this mascara on before a Saturday night out. It looked great and I loved it! About one hour after I was wearing it, my eyes began to itch. I was already out and about though. By the end of the night it was really bad so I took Benadryl before bed. I woke up the Sunday morning and my eyes were swollen shut. The swelling had spread to the rest of my face as well. I was down for three days while the swelling went down. I'm not sure what caused a reaction, but if you have sensitive eyes I do NOT recommend this product.

1
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obsessed!

I can't stop/won't stop until I find a mascara that is effective, long-lasting and won't provoke my sensitive eyes...and I found it! Love this! The search is over...cue Survivor soft rock song!

5
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Love this product!!
Sampled

I have always experienced difficulty in finding a mascara that could hold up to the length of my lashes! Now I have found THE mascara for me!! My eyelashes are very long and straight. I must always curl my lashes but without the proper type of mascara, they would droop and not withstand humidity or other inclement weather. I'm so happy to have found a product that, quite honestly, I had been searching for...for a very long time!

5
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Simple
Sampled

It gave a tiny bit of darkening and smelled really nice but you'd have no idea I put any mascara on.

1
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Great product
SampledPurchased

Goes on light and easy. Does not clump. Does not run. Easy to remove with face cleaner or soap and water. Great smell. Smell goes away though a few weeks after opening tube.

4
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No Volume
SampledPurchased

I love the smell of this mascara, as well as the natural ingredients. However, no matter how much of it I put on, it would never show up on my eyelashes. It looked like I was not wearing any mascara whatsoever.

3
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All-natural and wonderful
Sampled

This mascara doesn't beat out my favorite, but I do like the fact that it is all-natural, which my current go-to is not. I would be interested in trying other products from this line.

5
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Thick Lashes
Sampled

This mascara was great - easy to apply, smelled nice, and made my lashes super lush - not crispy or clumpy at all! And I love that it's organic!

5
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Looks are deceiving
Sampled

At first swipe I loved how smooth this mascara went on. However, within a few hours you could barely tell I had put any on that morning. Not sure why but this doesn't last.

2
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Great Mascara.
SampledPurchased

100% Pure Fruit Pigmented Mascara not only looks good, but smells good too! This mascara stays on all day and is easily removed with a make-up wipe at night. The shape of the brush allows your lashes to get coverage without clumping them together for an enhanced natural look.

5
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