100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes.
100% Pure Fruit Pigmented Mascara
3.5 out of 5 stars, based on 9,403 reviews 9,403 Reviews
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lovely

This is hands down the gentlist mascara I have ever tried, none irritating ,washes off easily ,but doesn't run easy either, it smells good not like chemicals. New favorite.

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Great mascara!

A mascara that smells great?!?! That's something new to me! It also was really pigmented and it doesn't really seem to clump. I have really annoying, stick straight eye lashes that refuse to stay curled once mascara hits them but they seem to hold a bit with this one as it's so light weight! Super happy with this product.

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Great concept

I loved the idea of the fruit pigmented mascara but my eyes did not like it. It made them really dry and irritated. I really liked the smell too it was different. I liked out it looked on my lashes and didn't get clumpy.

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Great for everday wear

For all the reasons that all the other comments have already mentioned (great wand, doesn't clump, easy to apply, smells great, etc.) -- this is a great product!

The sample size definitely made the cut for my travel makeup bag!

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Not the best

I wasn't impressed with this product! It left mascara all over my eyelid throughout the day. It also had a strange odor.... Maybe that was the fruit?

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Obsessed!

I love the smell, of course, and my lashes don't feel weighed down like they do with typical mascara! This is a great everyday mascara, but is also a great base for adding onto in the evening.

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LOVE THIS PRODUCT

I was so excited to find this mascara in my Birchbox after hearing my sister rave about it. I love that it is made with all-natural ingredients! It smells like you can eat it!

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Loved it!

I was able to use the small sample for over a month, and then bought the full-size product. The wand deposits a ton of pigment without looking clumpy. The organic ingredients have been gentle on my sensitive eyes. The product even smells good, which isn't a necessity for mascara, but sure is nice!

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Nice, but nothing spectacular

I like that this mascara's natural pigments, although something being "natural" doesn't necessarily mean it's better for you. I have long thick, eyelashes, so I'm relatively happy with any mascara that doesn't clump excessively. The smell is a little strong, though.

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Light & not irritating

Most mascaras really bother my eyes so I usually will not wear it. However, I really liked the mascara and how it did not irritate my eyes. Pleasantly surprised. It went on light and smooth. Did not cake up.

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