100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,898 Reviews 9,898 Reviews
3.6 out of 5 stars
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obsessed!

I can't stop/won't stop until I find a mascara that is effective, long-lasting and won't provoke my sensitive eyes...and I found it! Love this! The search is over...cue Survivor soft rock song!

5
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Love this product!!
Sampled

I have always experienced difficulty in finding a mascara that could hold up to the length of my lashes! Now I have found THE mascara for me!! My eyelashes are very long and straight. I must always curl my lashes but without the proper type of mascara, they would droop and not withstand humidity or other inclement weather. I'm so happy to have found a product that, quite honestly, I had been searching for...for a very long time!

5
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Simple
Sampled

It gave a tiny bit of darkening and smelled really nice but you'd have no idea I put any mascara on.

1
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Gave me an allergic reaction!

Although this mascara sounds lovely and wonderful with its natural qualities, it gave me an allergic reaction! Two seperate times I tried wearing this product .. Both times I woke up the next morning with massive puffy eyes. It is really a bummer that this pure fruit pigmented mascara causes such a reaction!

1
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Allergic Reaction

After using this sample only one time I had an allergic reaction where my eye lids became itchy and swollen. I even had to get a steroid pack to get the swelling to go down. So if your eyes are sensitive I would not use this product.

1
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Might work for others but hurt my eyes.

I liked the coverage and color, but something about it irritated my eyes. I liked the smell too, but I felt like I had fumes in my eyes.

2
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NOT for Sensitive Eyes!!!

I was extremely excited when I found this in my Birchbox, as it is a constant struggle to find good makeup for sensitive eyes. I put this mascara on before a Saturday night out. It looked great and I loved it! About one hour after I was wearing it, my eyes began to itch. I was already out and about though. By the end of the night it was really bad so I took Benadryl before bed. I woke up the Sunday morning and my eyes were swollen shut. The swelling had spread to the rest of my face as well. I was down for three days while the swelling went down. I'm not sure what caused a reaction, but if you have sensitive eyes I do NOT recommend this product.

1
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Great for my sensitive reactive skin and eyes!

I often react to mascara, getting itchy eyes and red skin around them. This mascara does not cause this. I wear the Chocolate one. It wears nicely for most of the day. If it is humid or I sweat a lot, it does tend to flake and smudge though.

4
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Not a fan...

I love mascara. To me it is the most important make-up I put on, and most days is all I put on. This mascara did not do it for me though. While it is super-pigmented, it clumped and caused my lashes to stick together. The wand isn't very sturdy/full/hearty? I prefer the standard size brush (strongly dislike the fat ones), and I found this one lacking. It also had an unusual smell that I wasn't a fan of.

2
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Great natural mascara
SampledPurchased

I have tried many, and this is my go to. I suffer from dry eye and irritation, so I am always on the look out for the most natural eye make up so I don't add fuel to the fire. I bought this in the blackberry, and not only does it smell good, it really doesn't smudge or run. I am not a fan of waterproof mascaras, so if you are into those more "permanent" mascaras, don't buy this. It is easy to get off, stays as necessary and the best thing is, it is natural.

5
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