100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes.
100% Pure Fruit Pigmented Mascara
3.5 out of 5 stars, based on 9,368 reviews 9,368 Reviews
3.5 out of 5 stars
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2534
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2339
2 Star
1020
1 Star
809
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Good Mascara

Good mascara smells like blueberries, doesn't add any volume or length. This is very pigmented and will give dark lashes formula seems to be a bit wet.

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all natural and has great pigmentation

This product provides a light mascara application that doesn't make your eyelashes stiff, which I find nice! Especially since it is all natural and has great pigmentation

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LOVE

I am blessed with very long, dark eyelashes. But I still like wearing mascara. I do not like having super clumpy, fake looking lashes. This mascara darkens and lengthens my lashes while keeping them natural-looking. And it doesn't smudge or irritate my eyes. There are no words for how much I love this product.

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Love this

I'm always looking for a go-to mascara and this was right up there with some of my favorites. I love an inky, silky black and this has a great long lasting finish.

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Great Mascara - natural look

I like this mascara for casual days that I just needed a little extra color. Definitely a lengthening and separating mascara and nice dark color (the blacktea). This mascara also smells like blueberries!

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Smudged

Initially this product seemed great, it had a nice pigment to it and was easy to apply. However it didn't last all day and halfway through the day I noticed it smudging and some residue under my eyes

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Lovely, but I'll keep my mascara

This mascara felt light and airy on my lashes, giving me a bit of a soft lash look. The smell was also fun, very fruity! I like my current mascara though, as I prefer a more defined lash. For what it is though, this is a lovely mascara, and gotta love what it's made with!

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Great product!

I liked that this product is natural. Its important we look after our eyes and i love that I can feel confident that I'm not putting chemicals on my eyes.

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Love this mascara

This mascara has the number one thing I require..it's smudge proof! No raccoon eyes with this product. I like that it's plant based too.

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Not like

I did not like this product--upon application, it dried making my lashes so extremely dry and brittle. Also, it did not provide much coverage at all. I'd rather stick with the mascara that I have.

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