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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
I can't stop/won't stop until I find a mascara that is effective, long-lasting and won't provoke my sensitive eyes...and I found it! Love this! The search is over...cue Survivor soft rock song!5
I have always experienced difficulty in finding a mascara that could hold up to the length of my lashes! Now I have found THE mascara for me!! My eyelashes are very long and straight. I must always curl my lashes but without the proper type of mascara, they would droop and not withstand humidity or other inclement weather. I'm so happy to have found a product that, quite honestly, I had been searching for...for a very long time!5
It gave a tiny bit of darkening and smelled really nice but you'd have no idea I put any mascara on.1
Although this mascara sounds lovely and wonderful with its natural qualities, it gave me an allergic reaction! Two seperate times I tried wearing this product .. Both times I woke up the next morning with massive puffy eyes. It is really a bummer that this pure fruit pigmented mascara causes such a reaction!1
After using this sample only one time I had an allergic reaction where my eye lids became itchy and swollen. I even had to get a steroid pack to get the swelling to go down. So if your eyes are sensitive I would not use this product.1
I liked the coverage and color, but something about it irritated my eyes. I liked the smell too, but I felt like I had fumes in my eyes.2
I was extremely excited when I found this in my Birchbox, as it is a constant struggle to find good makeup for sensitive eyes. I put this mascara on before a Saturday night out. It looked great and I loved it! About one hour after I was wearing it, my eyes began to itch. I was already out and about though. By the end of the night it was really bad so I took Benadryl before bed. I woke up the Sunday morning and my eyes were swollen shut. The swelling had spread to the rest of my face as well. I was down for three days while the swelling went down. I'm not sure what caused a reaction, but if you have sensitive eyes I do NOT recommend this product.1
I like the glossy build able color. its been a long time since Ive had it so I don't remember how easily it comes off when washing your face.4
I don't usually get jazzed about mascara, but this baby was full of surprises! It coated well, with a beautiful hue. On top of all that its delicious smell always made me smile. I had the black tea -- which they don't seem to have on the site -- but I'm sure the blueberry is just as good.5
I love this product.
It is so simple to use, it elongates my lashes, and I love the berry smell.