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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes.
I hated this mascara. It started flaking after like an hour. I liked that it was eco-friendly, but if it doesn't work then it's just not worth it.1
This product was a bit smudgy and did not last long on my lashes. The tube itself dried out quickly. Would not purchase this.2
I tried using this mascara a few times, and each time I really didn't see any significant difference in my lashes. They were a bit more defined, but I didn't see siginifcant different in lift, curl, length or volume. If you are going for a very natural, simplistic look then I would definitely recommend this product.2
I love the smell, the look of the bottle, the scent, and the brush... But I took a star off because it is hard to build this mascara and it crusts after about 12 hours of wear. I will be buying it again though :) all of my makeup is from this brand (with the exception of my brow pencil).4
So I've never had mascara that smelt so delicious, it's a nice change from the usual chemical smells. The color in this mascara is so rich. Only complaint is it rubs off easily, so I wouldn't recommend for teary-eyed occasion or incredible heat but for normal wear it is fantastic.4
This smells great and works well, my only reservation is that I feel that I have to put a lot on compared to other mascara.4
I like that this product is natural. It's nice to know that I'm not putting harsh chemicals near my eyes. The color seems to last throughout the day without smudging , flaking or irritating. I definitely would purchase this mascara in full size.4
Nothing beats clean makeup. I was thrilled to find a mascara that works so well, stays one, and at the same time is natural. Plus, it smells amazing! I look forward to applying it every day. I was hooked from day one.5
The color is great and it doesn't clump. It's also really easy to take off at night and doesn't leave smears.4
I love this mascara, it's one of the better mascaras I've used. I bought the full size.5