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100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,962 Reviews 9,962 Reviews
3.6 out of 5 stars
5 Star
2793
4 Star
2832
3 Star
2418
2 Star
1074
1 Star
845
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Allergic Reaction

After using this sample only one time I had an allergic reaction where my eye lids became itchy and swollen. I even had to get a steroid pack to get the swelling to go down. So if your eyes are sensitive I would not use this product.

1
Was this review helpful to you? Yes | No 10 of 11 found this review helpful. Was this review helpful to you? Yes | No
Love this product!!
Sampled

I have always experienced difficulty in finding a mascara that could hold up to the length of my lashes! Now I have found THE mascara for me!! My eyelashes are very long and straight. I must always curl my lashes but without the proper type of mascara, they would droop and not withstand humidity or other inclement weather. I'm so happy to have found a product that, quite honestly, I had been searching for...for a very long time!

5
Was this review helpful to you? Yes | No 6 of 6 found this review helpful. Was this review helpful to you? Yes | No
Simple
Sampled

It gave a tiny bit of darkening and smelled really nice but you'd have no idea I put any mascara on.

1
Was this review helpful to you? Yes | No 6 of 6 found this review helpful. Was this review helpful to you? Yes | No
Might work for others but hurt my eyes.

I liked the coverage and color, but something about it irritated my eyes. I liked the smell too, but I felt like I had fumes in my eyes.

2
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Only mascara brand I can wear with sensitive eyes!

I many allergy reactions to dyes and this is the only makeup brand I can wear. It’s just like regular mascara without all the toxins and glutens. Amen! I only hope Birchbox carries more products from this brand. It’s the only thing I can wear. !

5
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Soft touch

I love that this mascara dries soft and not clumpy feeling. It makes my lashes look longer especially since I was not blessed in the eyelash area.

5
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Best I've ever used
Sampled

This DOES NOT CLUMP. I've been wearing mascara--mostly drugstore but some high-end--almost daily since I turned 14 (am in my mid-30s now), and 100% Pure is the best I've ever used. It looks very natural, yet lenghens my lashes beautifully. I consider the $18 for the full size well worth paying.

5
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obsessed!

I can't stop/won't stop until I find a mascara that is effective, long-lasting and won't provoke my sensitive eyes...and I found it! Love this! The search is over...cue Survivor soft rock song!

5
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
Sampled

The brush was my favorite part of this product! It had an interesting smell, but I liked the product overall.

5
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Great natural mascara!

Applies nicely and stays put until you wash it off, which it does very cleanly. I love the natural, berry fragrance, too. My new go-to mascara!

5
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