100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,838 Reviews 9,838 Reviews
3.6 out of 5 stars
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New favorite!
SampledPurchased

I received this as a sample and bought the full-size product. It goes on so smooth. No clumping. The brush stays clean too

5
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Mascara
Sampled

I love this product! Great wear and great ingredients.

5
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fantabulous!!!
Sampled

I've always had a hard time with mascara irritating my eyes, especially when trying to remove them. No tears with this one!

4
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Smells good
Sampled

Had a great fruity smell and went on smoothly. Nice color was added to eyelashes. I wish that this was waterproof so that it stayed on better throughout the day.

4
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Quickly became favorite mascara
SampledPurchased

I love this mascara. I got a sample size in my birch box, and then decided to buy a full size. One, I love that it's all natural, and I actually feel like my eyelashes become healthier the longer I use this because I'm not loading all those chemicals on my lashes. Two, I LOVE the smell. It's a sweet berry smell, but it doesn't stay on the lashes and linger. I just prefer to open the bottle and smell something nice, rather than the strong chemical smell from a lot of mascaras. Three, it is very pigmented and I love the way it applies. It is a drier formula, so if that bothers you, this might not work for you. However, I don't like wet formulas because they leave clumps. This doesn't at all and doesn't have fall out.

My only weird comment is that I actually preferred the sample size brush more (even though it was just the generic mascara wand) but i just felt like it went on smoother and nicer. I still love this, though.

5
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Wish this was waterproof
Sampled

This mascara smells good, feels good and looks good. My eyes are easily irritated, but I had no issues with this. Disappointed that it doesn't last all day. I have raccoon eyes by the end of the day.

4
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I love this mascara!
Sampled

Great color and it's easy to apply without getting it all clumped up on your lashes. And it's all natural!

5
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Underwhelming
Sampled

Mascaras are highly personal and for that, I can't necessarily fault this product for just not being wow-worthy at all for me when I've been happy with the same mascara for years, but this did nothing for me. The brush isn't special, the formula is rather thin and did nothing to really define my eyes, and it just wasn't memorable in any other regard.

2
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This mascara is perfect
Purchased

If you want a mascara that isn't going to dry the heck out of your lashes and make them short and stubby - this is your ticket. It wears well for what it is; it smells good; it conditions; it definitely lengthens. There are better options if you really want to add some oomph (which IMO look obviously fake), but if you want to enhance what you actually have, this is the stuff.

5
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Pigmented mascara
SampledPurchased

Purchased this after sampling because I loved how my eyelashes looked .. I had no allergic reaction and no itchiness . Perfect for a more organic mascara

5
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