100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes.
100% Pure Fruit Pigmented Mascara
3.5 out of 5 stars, based on 9,425 reviews 9,425 Reviews
3.5 out of 5 stars
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Raccoon eyes

Yup, probably an hour into my mascara wearing did I already have black underneath my eyes. Maybe a waterproof one would be better, but I haven't used it since because the black underneath my eyes was so bad.

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Great product...

I have sensitive eyes and some eye products bother me. I have been using the sample mascara for awhile now and finally decided to buy it. I think it will replace the Mary Kay and Clinique mascara I currently use. Trying the chocolate brown....

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Good Mascara

This mascara wasn't the best that I've tried, but clearly not the worst either. I did enjoy the faint fruity smell to it (as opposed to the chemical smell you get from a lot of other mascaras), and the dark plum color was really pretty! However it wasn't as thick as I would like, so you would have to reapply a few times to get any volume to your lashes. Not bad though!

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light, no clumps, smells great!

This mascara goes on so smooth, I never have problems with clumps. It keeps my eyes feeling light and airy, and it smells amazing! I would definitely purchase a full size in the future.

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Nice surprise!

I received this in a "free mystery sample" box from a recent purchase. I had read some not so great things about the mystery box but I guess I got lucky! This mascara is perfect for me. It's fairly light in texture which I like and the scent is amazing!

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Black Razz... ooooh that delicious smell
Purchased

Wow, love the color, especially the smell. Not for after 5 smokey look. But wonderful for day. Brush is great and texture is great for high end 'pure' mascara. Will buy again.

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Love This All Natural Product!
Purchased

If you have allergies this mascara is for you! It has a great applicator, it's the perfect black and it won't make your eyes itch!

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love it
Purchased

This mascara is the best. It smells great and goes on black and shiny. It's easy to take off . kind of spendy. Will still try others t to try and find one a little cheaper but I like it.

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All natural

First off loved that this is all natural! Sweet scent and nice color. Goes on smooth not clumpy. It does however go on very lightly.

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100% pure

The first time I used it I got it in my birchbox. I tried it out and woke up the next day and my eyes were swollen so I chopped it up as allergies. Well I used it again this week and the same thing happened. My eyes were itching so bad. I assumed since it was pure it would be okay. I have never had this problem with any other makeup before. Sad because I love the smell.

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