100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,905 Reviews 9,905 Reviews
3.6 out of 5 stars
5 Star
2766
4 Star
2824
3 Star
2409
2 Star
1070
1 Star
836
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smells very nice

I like the glossy build able color. its been a long time since Ive had it so I don't remember how easily it comes off when washing your face.

4
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Beautiful Lashes and a Wonderful Smell
Sampled

I don't usually get jazzed about mascara, but this baby was full of surprises! It coated well, with a beautiful hue. On top of all that its delicious smell always made me smile. I had the black tea -- which they don't seem to have on the site -- but I'm sure the blueberry is just as good.

5
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I LOVE IT
SampledPurchased

I love this product.

It is so simple to use, it elongates my lashes, and I love the berry smell.

5
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What happened to black and brown?
SampledPurchased

I really loved this mascara, I ordered it and ran out twice then I went to order again and all that was available was the blue shade. I don't want to wear blue mascara, in my opinion it doesn't go with my skin or with the clothing and hairstyles that I wear. I would give this product 5 stars, but taking away all but a very daring shade that isn't for many people really disappointed me.

2
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Loosing Eyelashes
Sampled

I hated this product. I was initially excited about a organic mascara, but I found the product to be clumpy and sticky. I often pulled out eyelashes trying to get it off. It's hard to remove. Bleh.

I do like the smell though.

2
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Just okay
Sampled

While the product itself is well made, it did not work well for me. Great for sensitive eyes, but definitely lacked the "oomph factor" I get from traditional mascara on my straight, blonde lashes. I guess you need all the chemicals and bad stuff to get that wow-factor, so I'll be sticking with my HG mascara on this. Mascara seems to be the one beauty product natural lines fail on in my experience, sad!

3
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Mascara
SampledPurchased

THis is gret for sensitive eyes and washes off easily. no irritaion or problem if you have contacts. almost out and will need to re-order.

5
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Love this natural mascara!
Purchased

This is my new favorite beauty product. Not only is it natural, but it also doesn't smudge or crumble. It keeps my eyes looking natural with an added glamorous pop. Love everything about this stuff and will continue to use it! LOVE

5
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really like this mascara
SampledPurchased

I like this product so much because it is natural. It smells like blueberry juice. It doesn't cover lashes as quickly and as easily as my personal favorite mascara, but it dries well, doesn't flake and doesn't irritate my sensitive eyes. It does run and dissolve easily with water or tears, so...don't cry.

4
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Great for my sensitive reactive skin and eyes!

I often react to mascara, getting itchy eyes and red skin around them. This mascara does not cause this. I wear the Chocolate one. It wears nicely for most of the day. If it is humid or I sweat a lot, it does tend to flake and smudge though.

4
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