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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
Does not really work well. Smells great though! But does not make lashes look any fuller or longer, just barely coats them to make them look a little bit darker. Definitely disappointing.1
I love that this mascara was made of natural ingredients. I wear contacts and it did not flake or cause me any issues with regards to my contacts. There was not an issue of clumping either. I have purchased this twice and will be back for more.5
I love how the blueberry tint brings out the blue in my eyes! Even when I get my face wet I don't get raccoon eyes when I wear this mascara.5
Overall was light weight and didn't clump. Would purchase again5
I really like that this is eco friendly but i don't like how it washes off. other wise great volume, color, and length.5
I really like this product! I use it all the time, and I highly recommend it to others!5
love black mascara! definitely a win for me. loved it5
I love this mascara! It Smells amazing and goes on so well! I liked the black tea one the most and have bought it multiple times!5
The mascara didn't really do anything for my lashes and made my eyes water. I could barely tell I had any on. I would rather just use a clear mascara if I was going for a natural lash look.1
This product definitely worked better than expected. It smelled pretty good- floral!4