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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
Like the idea of this product's materials and liked to use for everyday type look when pregnant, however its very thin on the eyelash like a eyelash stain as opposed to a thick volume mascara for dramatic lashes (what I would prefer). It also dried up very fast (faster than normal mascara) once opened and being used.3
I love, love, loved the idea of this! 100% organic- yes, please! And it smelled fantastic! However, there was nothing to it when you put it on. Couldn't even tell I had it on.
Possibly would recommend to those with sensitive eyes or blonde eyelashes looking for a natural look.
Say bye to red eyes during the day or stinging eyes when washing away my makeup! This all natural mascara is what I've been waiting for...too bad I found out about it at the age of 29! Have no fear, my eyes will enjoy this for many years to come.5
This didn't hold up well at all. It doesn't claim to be waterproof, but man, it goes away FAST. There's no additional length or thickness either.1
I bought the darkest shade but did not feel as if it changed the color of my lashes much. It also didn't last as long as most of my mascaras do, and it dried out relatively fast. I loved that it was a natural product!3
Its the first mascara I have used that smells great! Plus it doesn't clump or glob on. Its super pretty and glossy. I did notice it drys out a little faster than my other mascara's but that could be because it is an all natural product. Still one of my favorites.4
I've now bought this twice. I love the way it smells, and I swear it makes my lashes *actually* longer, stronger, and fuller looking without any mascara.
I think the color changed though. The first tube I bought was darker, and this new one is sort of a deep purple? It doesn't really bother me, but I thought it was a little strange.
I have been looking for a naturally made mascara that wouldn't wear off quickly or leave dark spots under my eyes and this is it! The color and smell are wonderful too!5
I had to order this mascara after I received the sample because I couldn't get over how well it lengthened my short lashes. Along with lengthening my lashes this mascara also doesn't clump up. I also love that this mascara doesn't have artificial dyes so it is safe to use on sensitive eyes. This is one product I can't live without!!!5
I am obsessed with this mascara. First it smells delicious (like blackberries) and it doesn't clump and look fake. I love how it makes my lashes look. I like to be very natural. I almost wear no makeup except mascara because of my blonde lashes.5