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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
This is my new favorite beauty product. Not only is it natural, but it also doesn't smudge or crumble. It keeps my eyes looking natural with an added glamorous pop. Love everything about this stuff and will continue to use it! LOVE5
I like this product so much because it is natural. It smells like blueberry juice. It doesn't cover lashes as quickly and as easily as my personal favorite mascara, but it dries well, doesn't flake and doesn't irritate my sensitive eyes. It does run and dissolve easily with water or tears, so...don't cry.4
I often react to mascara, getting itchy eyes and red skin around them. This mascara does not cause this. I wear the Chocolate one. It wears nicely for most of the day. If it is humid or I sweat a lot, it does tend to flake and smudge though.4
I love mascara. To me it is the most important make-up I put on, and most days is all I put on. This mascara did not do it for me though. While it is super-pigmented, it clumped and caused my lashes to stick together. The wand isn't very sturdy/full/hearty? I prefer the standard size brush (strongly dislike the fat ones), and I found this one lacking. It also had an unusual smell that I wasn't a fan of.2
I have tried many, and this is my go to. I suffer from dry eye and irritation, so I am always on the look out for the most natural eye make up so I don't add fuel to the fire. I bought this in the blackberry, and not only does it smell good, it really doesn't smudge or run. I am not a fan of waterproof mascaras, so if you are into those more "permanent" mascaras, don't buy this. It is easy to get off, stays as necessary and the best thing is, it is natural.5
if this wouldn't smudge, this would be the perfect mascara.
It smells delicious, it looks pretty much edible from the very natural list of ingredients, and separates and lengthens so nicely.
The problem is it smudges, seriously. In fact, you can do a gentle scrape at your lashes and see the product under your nail. Or wipe gently with a tissue and see a whole ton of black on the tissue. It's now a habit of mine to use my finger to wipe my lower lid every now and then because I'll definitely have a smudge. But that's what you get for such an amazing ingredient list I guess :(
I love this product so much that I even bought my sister this for Christmas. She loves it too and now every time I order I have to order one for her also!5
I really liked this stuff. It didn't cake on too much and I like the whole "pure" aspect. Only reason I didn't give it 5 stars is because it has a very strong oder.4
I love this mascara, it doesn't cause mascara "crumbs" under your eyes. It glides on easily and makes your lashes look long and pumps up the volume. I feel like I have false eye lashes when I wear this mascara. And best of all, it smells good because it's made from fruit!5
This mascara did wonders for my lashes. It isn't heavy and it doesn't make my lashes stick together in big clumps. So I was left with beautiful, full, long lashes!4