100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,934 Reviews 9,934 Reviews
3.6 out of 5 stars
5 Star
2776
4 Star
2829
3 Star
2416
2 Star
1073
1 Star
840
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Yum
Sampled

Gave nice thin, long and natural looking lashes. Perfect for minimal days. That and it smelt AMAZING! Smells good enough to eat.

5
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No volume
Sampled

I have thin eyelashes and this mascara did not do much for my eyelashes. It did not clump though so that's a plus!

3
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I love this product!!
Sampled

I love how long it made my eyelashes! It didn't clump or flake either. I will be purchasing this mascara again!

4
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FYI------

Those for saying that had an allergic reaction...apparently this contains nickel so if you're allergic or sensitive to nickel I would advise against this mascara. Hope this helps some of you out!

3
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Very Nice
Sampled

This mascara worked very well and went on quite beautifully. The color was great and the mascara stayed for hours.

5
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Love it
Sampled

I love this product. I like using product that are made from natural ingredients. I can wear this product while swimming and with contact lenses. So, it really fits my style. I would purchase this product. Thank you for making such a great mascara!

5
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Great Mascara for your collection
SampledPurchased

I became obsessed with using this mascara. I don't know if it was the texture of it or the smell. Perhaps both. I bought the full size. I wear contacts everyday and sometimes when my eyes are tired I take them out and wear my glasses. Usually I need a mascara that doesn't look to heavy on my eyes. I like the natural look. Not sure if you can understand that. It feels light and does a great job. Probably not your going out makeup but it would stay put.

5
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interesting
Sampled

great nice. i am all for natural this product fits me. It smelled funny but it has a nice pigment. not as out there as other mascaras but points for organic

4
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Good, but not great
Sampled

I really like the smell of this, and the idea behind using a naturally tinted mascara...but I didn't feel as though it gave me enough oomph in terms of making my eyelashes stand out.

4
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Too subtle
Sampled

If very subtle and natural is your preference, this could be a good pick. I prefer a much bolder look, so I found this mascara to be barely more than a lash tint.

2
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