100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,878 Reviews 9,878 Reviews
3.6 out of 5 stars
5 Star
2754
4 Star
2815
3 Star
2406
2 Star
1067
1 Star
836
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Great product
SampledPurchased

Goes on light and easy. Does not clump. Does not run. Easy to remove with face cleaner or soap and water. Great smell. Smell goes away though a few weeks after opening tube.

4
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No Volume
SampledPurchased

I love the smell of this mascara, as well as the natural ingredients. However, no matter how much of it I put on, it would never show up on my eyelashes. It looked like I was not wearing any mascara whatsoever.

3
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All-natural and wonderful
Sampled

This mascara doesn't beat out my favorite, but I do like the fact that it is all-natural, which my current go-to is not. I would be interested in trying other products from this line.

5
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Thick Lashes
Sampled

This mascara was great - easy to apply, smelled nice, and made my lashes super lush - not crispy or clumpy at all! And I love that it's organic!

5
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Looks are deceiving
Sampled

At first swipe I loved how smooth this mascara went on. However, within a few hours you could barely tell I had put any on that morning. Not sure why but this doesn't last.

2
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Great Mascara.
SampledPurchased

100% Pure Fruit Pigmented Mascara not only looks good, but smells good too! This mascara stays on all day and is easily removed with a make-up wipe at night. The shape of the brush allows your lashes to get coverage without clumping them together for an enhanced natural look.

5
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Almost great
Sampled

I love the natural ingredients and smell of this mascara (it actually smells like fruit). It's great for someone who wants to darken lashes a little, but not for those times when you want a more dramatic look. The only con is that after a few hours of wearing it, it sometimes smudges onto the lower lids and you look more emo than natural.

3
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Wonderful!
Purchased

Ok. This stuff is Great!! I love that it is all natural! And the color is rich and very pretty on. I like the applicator as well. Separates lashes beautifully.

5
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'Scent' Options Are Confusing
SampledPurchased

The sample that I have is black and smells fruity, but my Previous Samples page doesn't tell me what 'scent' was included in my box, and I couldn't remember what was listed on the product card. The only 'scents' listed on the product page were Blueberry and Chocolate, so I assumed that those were the only options. Based on those choices, I figured that all mascaras must be tinted black but just scented differently. Bad assumption. In this case, 'scent' = 'color'. I ordered Blueberry, and I ended up with blue mascara. As for my sample? No idea what that is, but it's definitely not Blueberry or Chocolate.

Such a bummer. Loved the sample, but judging by the product page, it looks like they don't sell my color anymore.



2
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Brush is disappointing, product is great
SampledPurchased

I purchased this after receiving a sample. I loved the brush with the sample, but the brush is different in the full size, and not as good. But aside from that, the product is great and has a very pigmented, shiny finish.

4
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