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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
Gave nice thin, long and natural looking lashes. Perfect for minimal days. That and it smelt AMAZING! Smells good enough to eat.5
I have thin eyelashes and this mascara did not do much for my eyelashes. It did not clump though so that's a plus!3
I love how long it made my eyelashes! It didn't clump or flake either. I will be purchasing this mascara again!4
Those for saying that had an allergic reaction...apparently this contains nickel so if you're allergic or sensitive to nickel I would advise against this mascara. Hope this helps some of you out!3
This mascara worked very well and went on quite beautifully. The color was great and the mascara stayed for hours.5
I love this product. I like using product that are made from natural ingredients. I can wear this product while swimming and with contact lenses. So, it really fits my style. I would purchase this product. Thank you for making such a great mascara!5
I became obsessed with using this mascara. I don't know if it was the texture of it or the smell. Perhaps both. I bought the full size. I wear contacts everyday and sometimes when my eyes are tired I take them out and wear my glasses. Usually I need a mascara that doesn't look to heavy on my eyes. I like the natural look. Not sure if you can understand that. It feels light and does a great job. Probably not your going out makeup but it would stay put.5
great nice. i am all for natural this product fits me. It smelled funny but it has a nice pigment. not as out there as other mascaras but points for organic4
I really like the smell of this, and the idea behind using a naturally tinted mascara...but I didn't feel as though it gave me enough oomph in terms of making my eyelashes stand out.4
If very subtle and natural is your preference, this could be a good pick. I prefer a much bolder look, so I found this mascara to be barely more than a lash tint.2