100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,873 Reviews 9,873 Reviews
3.6 out of 5 stars
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Great Mascara.
SampledPurchased

100% Pure Fruit Pigmented Mascara not only looks good, but smells good too! This mascara stays on all day and is easily removed with a make-up wipe at night. The shape of the brush allows your lashes to get coverage without clumping them together for an enhanced natural look.

5
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Almost great
Sampled

I love the natural ingredients and smell of this mascara (it actually smells like fruit). It's great for someone who wants to darken lashes a little, but not for those times when you want a more dramatic look. The only con is that after a few hours of wearing it, it sometimes smudges onto the lower lids and you look more emo than natural.

3
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Wonderful!
Purchased

Ok. This stuff is Great!! I love that it is all natural! And the color is rich and very pretty on. I like the applicator as well. Separates lashes beautifully.

5
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'Scent' Options Are Confusing
SampledPurchased

The sample that I have is black and smells fruity, but my Previous Samples page doesn't tell me what 'scent' was included in my box, and I couldn't remember what was listed on the product card. The only 'scents' listed on the product page were Blueberry and Chocolate, so I assumed that those were the only options. Based on those choices, I figured that all mascaras must be tinted black but just scented differently. Bad assumption. In this case, 'scent' = 'color'. I ordered Blueberry, and I ended up with blue mascara. As for my sample? No idea what that is, but it's definitely not Blueberry or Chocolate.

Such a bummer. Loved the sample, but judging by the product page, it looks like they don't sell my color anymore.



2
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Brush is disappointing, product is great
SampledPurchased

I purchased this after receiving a sample. I loved the brush with the sample, but the brush is different in the full size, and not as good. But aside from that, the product is great and has a very pigmented, shiny finish.

4
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Doesn't Irritate My Eyes
Purchased

I think I look terrible without mascara, but it always irritates my eyes and I got through bottles of eyedrops like crazy...the expensive ones because I wear contacts. I have this mascara in Blueberry and Chocolate. I love both. They don't irritate my eyes. The blue isn't outrageous or gaudy. I'm an older girl so I don't feel as comfortable with the blue so I put on a layer of blue and then follow with a layer of chocolate brown. I can see both brown and blue and the effect is nice and not overpowering.

5
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Perfect
SampledPurchased

Drug store makeup was burning my eyes and driving me nuts. I decided to try this fruit pigmented mascara and I'll never go back! It's so gentle and beautiful when going on. Definitely a great purchase!

5
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Overall, great product
Sampled

I usually prefer a wand that gives the lashes a bit more separation. This one did a pretty good job though even for a trial size. I'm sure the full size is even better. The mascara itself doesn't have a scent. It's a nice rich black and gives a bit of volume to even thinner lashes. Very good mascara.

4
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allergy
Sampled

i gave this to my sister to try and she said it made her eyes really itchy. its supposed to be gentle...but it bothered her more than regular mascara. oh well.

1
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Best Mascara EVER!
Sampled

No chemical smell, no eye irritation, beautiful color! I have been worried about using mascara because of the profusion of multisyllabic chemicals in most brands, and the proximity mascara has to one's eyes, especially when a bit goes astray. 100% Pure Fruit Pigmented Mascara is smooth to apply, and smells delicious, like fresh fruit. And it stays on all day. I love it.

5
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