100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,943 Reviews 9,943 Reviews
3.6 out of 5 stars
5 Star
2779
4 Star
2831
3 Star
2418
2 Star
1073
1 Star
842
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Good Color, Smells Great!
Sampled

I enjoyed using this product, the color looked WONDERFUL with my green eyes, however it did smudge after extended wear.

3
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Works great, almost no rub off
Sampled

I'm in search of a product that doesn't rub off. This one is by far one of the few I have found that wasn't down my cheeks by the end of a work day.

4
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Awesome
SampledPurchased

I loved this product, not only did it go on wonderfully, it also smelled great. I'm super picky about my mascara, and actually am buying the full size. So glad this came in my birchbox!

5
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horrible
Purchased

this is the worst mascara I have ever used. I got the blue one and you cannot build this mascara to save your life. Might be okay to layer on top of something else. I'm so dissapointed

1
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Weird texture
Sampled

This has a strange odor, texture, and color. It is not amazing. I have long eyelashes and need mascara with some staying power.

1
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Perfect
Sampled

I have very sensitive skin and works well. Not over powering or to dark or light. Stays on well and comes off easy.

5
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PUREly Magnificent!
SampledPurchased

Toss that tube of mascara and go PURE! A wonderful product that separates and lengthens. The wand works well to coat eyelashes without getting product around eyes.

4
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Great
SampledPurchased

I loved this mascara. I wish it were waterproof, however.

It smells great...makes it feel more natural.
Lashes are very long! Loving it.

5
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Not terrible but not great
Sampled

I didn't hate it but between the formula ad the wand I couldn't get any real color pay off it any noticeable length or volume in my naturally fairly well endowed lashes

3
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Yum
Sampled

Gave nice thin, long and natural looking lashes. Perfect for minimal days. That and it smelt AMAZING! Smells good enough to eat.

5
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