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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
This product definitely worked better than expected. It smelled pretty good- floral!4
This stuff is awesome. works really well as a mascara and even smells good. Would totally buy this stuff and highly recommend it!5
This product irritated my eyes so much, I was constantly tearing up. I thought that was odd, since this is supposed to be all natural. The only good thing was that it had a nice smell to it2
I enjoyed using this product, the color looked WONDERFUL with my green eyes, however it did smudge after extended wear.3
I'm in search of a product that doesn't rub off. This one is by far one of the few I have found that wasn't down my cheeks by the end of a work day.4
I loved this product, not only did it go on wonderfully, it also smelled great. I'm super picky about my mascara, and actually am buying the full size. So glad this came in my birchbox!5
this is the worst mascara I have ever used. I got the blue one and you cannot build this mascara to save your life. Might be okay to layer on top of something else. I'm so dissapointed1
This has a strange odor, texture, and color. It is not amazing. I have long eyelashes and need mascara with some staying power.1
I have very sensitive skin and works well. Not over powering or to dark or light. Stays on well and comes off easy.5
Toss that tube of mascara and go PURE! A wonderful product that separates and lengthens. The wand works well to coat eyelashes without getting product around eyes.4