100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,955 Reviews 9,955 Reviews
3.6 out of 5 stars
5 Star
2787
4 Star
2832
3 Star
2418
2 Star
1074
1 Star
844
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Smells great though
Sampled

Does not really work well. Smells great though! But does not make lashes look any fuller or longer, just barely coats them to make them look a little bit darker. Definitely disappointing.

1
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Natural and long lasting
SampledPurchased

I love that this mascara was made of natural ingredients. I wear contacts and it did not flake or cause me any issues with regards to my contacts. There was not an issue of clumping either. I have purchased this twice and will be back for more.

5
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Blueberries!

I love how the blueberry tint brings out the blue in my eyes! Even when I get my face wet I don't get raccoon eyes when I wear this mascara.

5
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Nice Mascara
Sampled

Overall was light weight and didn't clump. Would purchase again

5
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Great product
SampledPurchased

I really like that this is eco friendly but i don't like how it washes off. other wise great volume, color, and length.

5
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Love
Sampled

I really like this product! I use it all the time, and I highly recommend it to others!

5
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loce
Sampled

love black mascara! definitely a win for me. loved it

5
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LOVE THIS
Sampled

I love this mascara! It Smells amazing and goes on so well! I liked the black tea one the most and have bought it multiple times!

5
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Nope
Sampled

The mascara didn't really do anything for my lashes and made my eyes water. I could barely tell I had any on. I would rather just use a clear mascara if I was going for a natural lash look.

1
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Worked better than expected!
Sampled

This product definitely worked better than expected. It smelled pretty good- floral!

4
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