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100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,959 Reviews 9,959 Reviews
3.6 out of 5 stars
5 Star
2790
4 Star
2832
3 Star
2418
2 Star
1074
1 Star
845
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18-24
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Great natural mascara!

Applies nicely and stays put until you wash it off, which it does very cleanly. I love the natural, berry fragrance, too. My new go-to mascara!

5
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The smell
Sampled

I despised the smell and the short shelf life of the mascara.

1
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Really like this product
Sampled

This smells amazing and was easy to remove. Good for every day wear if you just want to add a little something without heavy lashes.

5
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Best sample ever!!
Sampled

I have very sensitive eyes. I have wasted money on so many different mascaras trying to find one that wouldn't make my eyes itch or water. I have a drawer full. This is the only one that has worked!! Love it!

5
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Smells great though
Sampled

Does not really work well. Smells great though! But does not make lashes look any fuller or longer, just barely coats them to make them look a little bit darker. Definitely disappointing.

1
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Natural and long lasting
SampledPurchased

I love that this mascara was made of natural ingredients. I wear contacts and it did not flake or cause me any issues with regards to my contacts. There was not an issue of clumping either. I have purchased this twice and will be back for more.

5
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Blueberries!

I love how the blueberry tint brings out the blue in my eyes! Even when I get my face wet I don't get raccoon eyes when I wear this mascara.

5
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Nice Mascara
Sampled

Overall was light weight and didn't clump. Would purchase again

5
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Great product
SampledPurchased

I really like that this is eco friendly but i don't like how it washes off. other wise great volume, color, and length.

5
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Love
Sampled

I really like this product! I use it all the time, and I highly recommend it to others!

5
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