100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,877 Reviews 9,877 Reviews
3.6 out of 5 stars
5 Star
2754
4 Star
2814
3 Star
2406
2 Star
1067
1 Star
836
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All-natural and wonderful
Sampled

This mascara doesn't beat out my favorite, but I do like the fact that it is all-natural, which my current go-to is not. I would be interested in trying other products from this line.

5
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Thick Lashes
Sampled

This mascara was great - easy to apply, smelled nice, and made my lashes super lush - not crispy or clumpy at all! And I love that it's organic!

5
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Great Mascara.
SampledPurchased

100% Pure Fruit Pigmented Mascara not only looks good, but smells good too! This mascara stays on all day and is easily removed with a make-up wipe at night. The shape of the brush allows your lashes to get coverage without clumping them together for an enhanced natural look.

5
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Wonderful!
Purchased

Ok. This stuff is Great!! I love that it is all natural! And the color is rich and very pretty on. I like the applicator as well. Separates lashes beautifully.

5
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Doesn't Irritate My Eyes
Purchased

I think I look terrible without mascara, but it always irritates my eyes and I got through bottles of eyedrops like crazy...the expensive ones because I wear contacts. I have this mascara in Blueberry and Chocolate. I love both. They don't irritate my eyes. The blue isn't outrageous or gaudy. I'm an older girl so I don't feel as comfortable with the blue so I put on a layer of blue and then follow with a layer of chocolate brown. I can see both brown and blue and the effect is nice and not overpowering.

5
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Perfect
SampledPurchased

Drug store makeup was burning my eyes and driving me nuts. I decided to try this fruit pigmented mascara and I'll never go back! It's so gentle and beautiful when going on. Definitely a great purchase!

5
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Best Mascara EVER!
Sampled

No chemical smell, no eye irritation, beautiful color! I have been worried about using mascara because of the profusion of multisyllabic chemicals in most brands, and the proximity mascara has to one's eyes, especially when a bit goes astray. 100% Pure Fruit Pigmented Mascara is smooth to apply, and smells delicious, like fresh fruit. And it stays on all day. I love it.

5
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Good product!
Purchased

I sampled this product and I loved it! It was easy to apply and I loved that it is made with all the natural ingredients! It even smelled great too! I bought a full size tube after my sample was up!

5
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Best travel mascara
Sampled

Always in my go bag. One of the few samples I completely used up. I have long lashes and all I need is a dark stain on them, which this provided. Never had a problem with dry crumbles of mascara falling down on my cheeks over the day. Another rare item I will actually buy full size.

5
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Fantastic mascara
SampledPurchased

Nothing beats clean makeup. I was thrilled to find a mascara that works so well, stays one, and at the same time is natural. Plus, it smells amazing! I look forward to applying it every day. I was hooked from day one.

5
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