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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
One of my favorite mascaras! Nice to use for special occasions. Not only does it look great, but also smells amazing! Huge fan!5
Say bye to red eyes during the day or stinging eyes when washing away my makeup! This all natural mascara is what I've been waiting for...too bad I found out about it at the age of 29! Have no fear, my eyes will enjoy this for many years to come.5
I've now bought this twice. I love the way it smells, and I swear it makes my lashes *actually* longer, stronger, and fuller looking without any mascara.
I think the color changed though. The first tube I bought was darker, and this new one is sort of a deep purple? It doesn't really bother me, but I thought it was a little strange.
I have been looking for a naturally made mascara that wouldn't wear off quickly or leave dark spots under my eyes and this is it! The color and smell are wonderful too!5
I had to order this mascara after I received the sample because I couldn't get over how well it lengthened my short lashes. Along with lengthening my lashes this mascara also doesn't clump up. I also love that this mascara doesn't have artificial dyes so it is safe to use on sensitive eyes. This is one product I can't live without!!!5
I am obsessed with this mascara. First it smells delicious (like blackberries) and it doesn't clump and look fake. I love how it makes my lashes look. I like to be very natural. I almost wear no makeup except mascara because of my blonde lashes.5
I don't usually get jazzed about mascara, but this baby was full of surprises! It coated well, with a beautiful hue. On top of all that its delicious smell always made me smile. I had the black tea -- which they don't seem to have on the site -- but I'm sure the blueberry is just as good.5
I love this product.
It is so simple to use, it elongates my lashes, and I love the berry smell.
THis is gret for sensitive eyes and washes off easily. no irritaion or problem if you have contacts. almost out and will need to re-order.5
This is my new favorite beauty product. Not only is it natural, but it also doesn't smudge or crumble. It keeps my eyes looking natural with an added glamorous pop. Love everything about this stuff and will continue to use it! LOVE5