Create a free account to check out faster, store multiple shipping addresses, view and track your orders in your account, and much more.
Please enter your password to continue.
While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
I love this product so much that I even bought my sister this for Christmas. She loves it too and now every time I order I have to order one for her also!5
I love this mascara, it doesn't cause mascara "crumbs" under your eyes. It glides on easily and makes your lashes look long and pumps up the volume. I feel like I have false eye lashes when I wear this mascara. And best of all, it smells good because it's made from fruit!5
By far the best mascara I have ever used. It smells great - I know that sounds strange - but other mascaras smell like petroleum and it is the reason I am so picky. This mascara lasts all day and separates lashes. Love it!!5
This mascara is so light weight and doesn't clump. It is all natural and I love that it about it! It makes my lashes feel like I have nothing on them while giving them the definition and curl that I love!5
This is my absolute favorite mascara ever. It looks great and makes my lashes look fuller and longer.5
I loved the way it smells. Applied well and good color and volume!5
I really liked the way this mascara smelled. It doesn't add any volume to your lashes, but it definitely enhances the light/natural makeup look. I wear contact lenses daily & didn't experience any noticeable irritation.5
This mascara doesn't beat out my favorite, but I do like the fact that it is all-natural, which my current go-to is not. I would be interested in trying other products from this line.5
This mascara was great - easy to apply, smelled nice, and made my lashes super lush - not crispy or clumpy at all! And I love that it's organic!5
100% Pure Fruit Pigmented Mascara not only looks good, but smells good too! This mascara stays on all day and is easily removed with a make-up wipe at night. The shape of the brush allows your lashes to get coverage without clumping them together for an enhanced natural look.5