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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
This is my new favorite beauty product. Not only is it natural, but it also doesn't smudge or crumble. It keeps my eyes looking natural with an added glamorous pop. Love everything about this stuff and will continue to use it! LOVE5
I have tried many, and this is my go to. I suffer from dry eye and irritation, so I am always on the look out for the most natural eye make up so I don't add fuel to the fire. I bought this in the blackberry, and not only does it smell good, it really doesn't smudge or run. I am not a fan of waterproof mascaras, so if you are into those more "permanent" mascaras, don't buy this. It is easy to get off, stays as necessary and the best thing is, it is natural.5
I love this product so much that I even bought my sister this for Christmas. She loves it too and now every time I order I have to order one for her also!5
I love this mascara, it doesn't cause mascara "crumbs" under your eyes. It glides on easily and makes your lashes look long and pumps up the volume. I feel like I have false eye lashes when I wear this mascara. And best of all, it smells good because it's made from fruit!5
By far the best mascara I have ever used. It smells great - I know that sounds strange - but other mascaras smell like petroleum and it is the reason I am so picky. This mascara lasts all day and separates lashes. Love it!!5
This mascara is so light weight and doesn't clump. It is all natural and I love that it about it! It makes my lashes feel like I have nothing on them while giving them the definition and curl that I love!5
This is my absolute favorite mascara ever. It looks great and makes my lashes look fuller and longer.5
I loved the way it smells. Applied well and good color and volume!5
I really liked the way this mascara smelled. It doesn't add any volume to your lashes, but it definitely enhances the light/natural makeup look. I wear contact lenses daily & didn't experience any noticeable irritation.5
This mascara doesn't beat out my favorite, but I do like the fact that it is all-natural, which my current go-to is not. I would be interested in trying other products from this line.5