100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,935 Reviews 9,935 Reviews
3.6 out of 5 stars
5 Star
2776
4 Star
2829
3 Star
2417
2 Star
1073
1 Star
840
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Sampled

Gave nice thin, long and natural looking lashes. Perfect for minimal days. That and it smelt AMAZING! Smells good enough to eat.

5
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Very Nice
Sampled

This mascara worked very well and went on quite beautifully. The color was great and the mascara stayed for hours.

5
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Love it
Sampled

I love this product. I like using product that are made from natural ingredients. I can wear this product while swimming and with contact lenses. So, it really fits my style. I would purchase this product. Thank you for making such a great mascara!

5
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Great Mascara for your collection
SampledPurchased

I became obsessed with using this mascara. I don't know if it was the texture of it or the smell. Perhaps both. I bought the full size. I wear contacts everyday and sometimes when my eyes are tired I take them out and wear my glasses. Usually I need a mascara that doesn't look to heavy on my eyes. I like the natural look. Not sure if you can understand that. It feels light and does a great job. Probably not your going out makeup but it would stay put.

5
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AWESOME
Sampled

One of my favorite mascaras! Nice to use for special occasions. Not only does it look great, but also smells amazing! Huge fan!

5
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Amazing on the eyes and it enhances my lashes
Purchased

Say bye to red eyes during the day or stinging eyes when washing away my makeup! This all natural mascara is what I've been waiting for...too bad I found out about it at the age of 29! Have no fear, my eyes will enjoy this for many years to come.

5
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A new favorite
SampledPurchased

I've now bought this twice. I love the way it smells, and I swear it makes my lashes *actually* longer, stronger, and fuller looking without any mascara.

I think the color changed though. The first tube I bought was darker, and this new one is sort of a deep purple? It doesn't really bother me, but I thought it was a little strange.

5
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Mascara
Purchased

I have been looking for a naturally made mascara that wouldn't wear off quickly or leave dark spots under my eyes and this is it! The color and smell are wonderful too!

5
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Super long lashes!!!
SampledPurchased

I had to order this mascara after I received the sample because I couldn't get over how well it lengthened my short lashes. Along with lengthening my lashes this mascara also doesn't clump up. I also love that this mascara doesn't have artificial dyes so it is safe to use on sensitive eyes. This is one product I can't live without!!!

5
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Great Mascara
SampledPurchased

I am obsessed with this mascara. First it smells delicious (like blackberries) and it doesn't clump and look fake. I love how it makes my lashes look. I like to be very natural. I almost wear no makeup except mascara because of my blonde lashes.

5
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