100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,955 Reviews 9,955 Reviews
3.6 out of 5 stars
5 Star
2787
4 Star
2832
3 Star
2418
2 Star
1074
1 Star
844
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Natural and long lasting
SampledPurchased

I love that this mascara was made of natural ingredients. I wear contacts and it did not flake or cause me any issues with regards to my contacts. There was not an issue of clumping either. I have purchased this twice and will be back for more.

5
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Blueberries!

I love how the blueberry tint brings out the blue in my eyes! Even when I get my face wet I don't get raccoon eyes when I wear this mascara.

5
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Nice Mascara
Sampled

Overall was light weight and didn't clump. Would purchase again

5
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Great product
SampledPurchased

I really like that this is eco friendly but i don't like how it washes off. other wise great volume, color, and length.

5
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Love
Sampled

I really like this product! I use it all the time, and I highly recommend it to others!

5
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loce
Sampled

love black mascara! definitely a win for me. loved it

5
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LOVE THIS
Sampled

I love this mascara! It Smells amazing and goes on so well! I liked the black tea one the most and have bought it multiple times!

5
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LOVE this!
Sampled

This stuff is awesome. works really well as a mascara and even smells good. Would totally buy this stuff and highly recommend it!

5
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Awesome
SampledPurchased

I loved this product, not only did it go on wonderfully, it also smelled great. I'm super picky about my mascara, and actually am buying the full size. So glad this came in my birchbox!

5
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Perfect
Sampled

I have very sensitive skin and works well. Not over powering or to dark or light. Stays on well and comes off easy.

5
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