100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,864 Reviews 9,864 Reviews
3.6 out of 5 stars
5 Star
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2404
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1065
1 Star
835
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Best Mascara EVER!
Sampled

No chemical smell, no eye irritation, beautiful color! I have been worried about using mascara because of the profusion of multisyllabic chemicals in most brands, and the proximity mascara has to one's eyes, especially when a bit goes astray. 100% Pure Fruit Pigmented Mascara is smooth to apply, and smells delicious, like fresh fruit. And it stays on all day. I love it.

5
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Good product!
Purchased

I sampled this product and I loved it! It was easy to apply and I loved that it is made with all the natural ingredients! It even smelled great too! I bought a full size tube after my sample was up!

5
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Best travel mascara
Sampled

Always in my go bag. One of the few samples I completely used up. I have long lashes and all I need is a dark stain on them, which this provided. Never had a problem with dry crumbles of mascara falling down on my cheeks over the day. Another rare item I will actually buy full size.

5
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Fantastic mascara
SampledPurchased

Nothing beats clean makeup. I was thrilled to find a mascara that works so well, stays one, and at the same time is natural. Plus, it smells amazing! I look forward to applying it every day. I was hooked from day one.

5
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Great mascara
Sampled

I love this mascara, it's one of the better mascaras I've used. I bought the full size.

5
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Enjoyed this mascara
Sampled

I greatly enjoyed using this pigmented organic mascara. It smelled wonderful and was so easy and light to use daily. I was actually upset when I ran out of my sample and plan to order another one!

5
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Obsessed, smells good and looks awesome
SampledPurchased

This product is my favorite birchbox product so far. I have bought 3 total after my sample from birchbox. I have the blackberry because I wanted the darkest color. The smell is amazing, it lasts long and it works so well. I was really surprised reading up on this product. It is not badly priced and i use it in summer months when my skin is the most hydrated and I want a more natural look.

5
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Finally a mascara I love
SampledPurchased

I have tried so many mascaras over the years as they keep coming out with new types. This is the first mascara that really stood out to me. It is now the only mascara I will ever use. My lashes are unruly and this mascara somehow tames them and makes them look full, pretty, and natural. After I bought the full size product, I can see that my lashes continue to look better and better. I especially love that it's all-natural. There is something very different and wonderful about this mascara.

5
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New favorite!
SampledPurchased

I received this as a sample and bought the full-size product. It goes on so smooth. No clumping. The brush stays clean too

5
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Mascara
Sampled

I love this product! Great wear and great ingredients.

5
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