100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,892 Reviews 9,892 Reviews
3.6 out of 5 stars
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LOVED IT
SampledPurchased

I love this product so much that I even bought my sister this for Christmas. She loves it too and now every time I order I have to order one for her also!

5
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My Favorite Mascara
SampledPurchased

I love this mascara, it doesn't cause mascara "crumbs" under your eyes. It glides on easily and makes your lashes look long and pumps up the volume. I feel like I have false eye lashes when I wear this mascara. And best of all, it smells good because it's made from fruit!

5
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Love it!
SampledPurchased

By far the best mascara I have ever used. It smells great - I know that sounds strange - but other mascaras smell like petroleum and it is the reason I am so picky. This mascara lasts all day and separates lashes. Love it!!

5
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A girls best friend!
Sampled

This mascara is so light weight and doesn't clump. It is all natural and I love that it about it! It makes my lashes feel like I have nothing on them while giving them the definition and curl that I love!

5
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LOVE!!
Purchased

This is my absolute favorite mascara ever. It looks great and makes my lashes look fuller and longer.

5
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Smells like blueberries

I loved the way it smells. Applied well and good color and volume!

5
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Surprisingly Natural Looking
Sampled

I really liked the way this mascara smelled. It doesn't add any volume to your lashes, but it definitely enhances the light/natural makeup look. I wear contact lenses daily & didn't experience any noticeable irritation.

5
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All-natural and wonderful
Sampled

This mascara doesn't beat out my favorite, but I do like the fact that it is all-natural, which my current go-to is not. I would be interested in trying other products from this line.

5
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Thick Lashes
Sampled

This mascara was great - easy to apply, smelled nice, and made my lashes super lush - not crispy or clumpy at all! And I love that it's organic!

5
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Great Mascara.
SampledPurchased

100% Pure Fruit Pigmented Mascara not only looks good, but smells good too! This mascara stays on all day and is easily removed with a make-up wipe at night. The shape of the brush allows your lashes to get coverage without clumping them together for an enhanced natural look.

5
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