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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
I loved this product, not only did it go on wonderfully, it also smelled great. I'm super picky about my mascara, and actually am buying the full size. So glad this came in my birchbox!5
I have very sensitive skin and works well. Not over powering or to dark or light. Stays on well and comes off easy.5
I loved this mascara. I wish it were waterproof, however.
It smells great...makes it feel more natural.
Lashes are very long! Loving it.
Gave nice thin, long and natural looking lashes. Perfect for minimal days. That and it smelt AMAZING! Smells good enough to eat.5
This mascara worked very well and went on quite beautifully. The color was great and the mascara stayed for hours.5
I love this product. I like using product that are made from natural ingredients. I can wear this product while swimming and with contact lenses. So, it really fits my style. I would purchase this product. Thank you for making such a great mascara!5
I became obsessed with using this mascara. I don't know if it was the texture of it or the smell. Perhaps both. I bought the full size. I wear contacts everyday and sometimes when my eyes are tired I take them out and wear my glasses. Usually I need a mascara that doesn't look to heavy on my eyes. I like the natural look. Not sure if you can understand that. It feels light and does a great job. Probably not your going out makeup but it would stay put.5
One of my favorite mascaras! Nice to use for special occasions. Not only does it look great, but also smells amazing! Huge fan!5
Say bye to red eyes during the day or stinging eyes when washing away my makeup! This all natural mascara is what I've been waiting for...too bad I found out about it at the age of 29! Have no fear, my eyes will enjoy this for many years to come.5
I've now bought this twice. I love the way it smells, and I swear it makes my lashes *actually* longer, stronger, and fuller looking without any mascara.
I think the color changed though. The first tube I bought was darker, and this new one is sort of a deep purple? It doesn't really bother me, but I thought it was a little strange.