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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
This smells amazing and was easy to remove. Good for every day wear if you just want to add a little something without heavy lashes.5
I have very sensitive eyes. I have wasted money on so many different mascaras trying to find one that wouldn't make my eyes itch or water. I have a drawer full. This is the only one that has worked!! Love it!5
I love that this mascara was made of natural ingredients. I wear contacts and it did not flake or cause me any issues with regards to my contacts. There was not an issue of clumping either. I have purchased this twice and will be back for more.5
I love how the blueberry tint brings out the blue in my eyes! Even when I get my face wet I don't get raccoon eyes when I wear this mascara.5
Overall was light weight and didn't clump. Would purchase again5
I really like that this is eco friendly but i don't like how it washes off. other wise great volume, color, and length.5
I really like this product! I use it all the time, and I highly recommend it to others!5
love black mascara! definitely a win for me. loved it5
I love this mascara! It Smells amazing and goes on so well! I liked the black tea one the most and have bought it multiple times!5
This stuff is awesome. works really well as a mascara and even smells good. Would totally buy this stuff and highly recommend it!5