100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,898 Reviews 9,898 Reviews
3.6 out of 5 stars
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Love the ingredients, not so much the smudging :(
Purchased

if this wouldn't smudge, this would be the perfect mascara.

It smells delicious, it looks pretty much edible from the very natural list of ingredients, and separates and lengthens so nicely.

The problem is it smudges, seriously. In fact, you can do a gentle scrape at your lashes and see the product under your nail. Or wipe gently with a tissue and see a whole ton of black on the tissue. It's now a habit of mine to use my finger to wipe my lower lid every now and then because I'll definitely have a smudge. But that's what you get for such an amazing ingredient list I guess :(

3
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LOVED IT
SampledPurchased

I love this product so much that I even bought my sister this for Christmas. She loves it too and now every time I order I have to order one for her also!

5
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Great stuff!
Sampled

I really liked this stuff. It didn't cake on too much and I like the whole "pure" aspect. Only reason I didn't give it 5 stars is because it has a very strong oder.

4
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My Favorite Mascara
SampledPurchased

I love this mascara, it doesn't cause mascara "crumbs" under your eyes. It glides on easily and makes your lashes look long and pumps up the volume. I feel like I have false eye lashes when I wear this mascara. And best of all, it smells good because it's made from fruit!

5
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For beautiful lashes
Sampled

This mascara did wonders for my lashes. It isn't heavy and it doesn't make my lashes stick together in big clumps. So I was left with beautiful, full, long lashes!

4
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Love it!
SampledPurchased

By far the best mascara I have ever used. It smells great - I know that sounds strange - but other mascaras smell like petroleum and it is the reason I am so picky. This mascara lasts all day and separates lashes. Love it!!

5
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Like it, but.....
SampledPurchased

I really do like this mascara. In fact I ordered the full size after my sample ran out. It's really thin so it doesn't clump up - even on those tiny little lashes on the inside of your eye. It smells lovely and goes on smooth. The only problem is that by lunch, my mascara would be under my eyes. Not a big deal if I caught it early and could clean it up, but it was really embarrassing if I forgot and went to a meeting or something with racoon eyes. That is the ONLY issue I have with this mascara. Otherwise, it really is awesome stuff.

4
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A girls best friend!
Sampled

This mascara is so light weight and doesn't clump. It is all natural and I love that it about it! It makes my lashes feel like I have nothing on them while giving them the definition and curl that I love!

5
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LOVE!!
Purchased

This is my absolute favorite mascara ever. It looks great and makes my lashes look fuller and longer.

5
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Good volume, but comes off easily
Sampled

Product has a pleasant scent. Goes on easy and makes lashes lush and not "crunchy". However, I did find that the product rubs off extremely easily. This will probably keep me from purchasing the full sized product.

4
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