100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,955 Reviews 9,955 Reviews
3.6 out of 5 stars
5 Star
2787
4 Star
2832
3 Star
2418
2 Star
1074
1 Star
844
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Sampled

I really like this product! I use it all the time, and I highly recommend it to others!

5
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loce
Sampled

love black mascara! definitely a win for me. loved it

5
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LOVE THIS
Sampled

I love this mascara! It Smells amazing and goes on so well! I liked the black tea one the most and have bought it multiple times!

5
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Nope
Sampled

The mascara didn't really do anything for my lashes and made my eyes water. I could barely tell I had any on. I would rather just use a clear mascara if I was going for a natural lash look.

1
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Worked better than expected!
Sampled

This product definitely worked better than expected. It smelled pretty good- floral!

4
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LOVE this!
Sampled

This stuff is awesome. works really well as a mascara and even smells good. Would totally buy this stuff and highly recommend it!

5
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Smells nice
Sampled

This product irritated my eyes so much, I was constantly tearing up. I thought that was odd, since this is supposed to be all natural. The only good thing was that it had a nice smell to it

2
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Good Color, Smells Great!
Sampled

I enjoyed using this product, the color looked WONDERFUL with my green eyes, however it did smudge after extended wear.

3
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Works great, almost no rub off
Sampled

I'm in search of a product that doesn't rub off. This one is by far one of the few I have found that wasn't down my cheeks by the end of a work day.

4
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Awesome
SampledPurchased

I loved this product, not only did it go on wonderfully, it also smelled great. I'm super picky about my mascara, and actually am buying the full size. So glad this came in my birchbox!

5
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