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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
I love the natural ingredients and smell of this mascara (it actually smells like fruit). It's great for someone who wants to darken lashes a little, but not for those times when you want a more dramatic look. The only con is that after a few hours of wearing it, it sometimes smudges onto the lower lids and you look more emo than natural.3
Ok. This stuff is Great!! I love that it is all natural! And the color is rich and very pretty on. I like the applicator as well. Separates lashes beautifully.5
The sample that I have is black and smells fruity, but my Previous Samples page doesn't tell me what 'scent' was included in my box, and I couldn't remember what was listed on the product card. The only 'scents' listed on the product page were Blueberry and Chocolate, so I assumed that those were the only options. Based on those choices, I figured that all mascaras must be tinted black but just scented differently. Bad assumption. In this case, 'scent' = 'color'. I ordered Blueberry, and I ended up with blue mascara. As for my sample? No idea what that is, but it's definitely not Blueberry or Chocolate.
Such a bummer. Loved the sample, but judging by the product page, it looks like they don't sell my color anymore.
I purchased this after receiving a sample. I loved the brush with the sample, but the brush is different in the full size, and not as good. But aside from that, the product is great and has a very pigmented, shiny finish.4
I think I look terrible without mascara, but it always irritates my eyes and I got through bottles of eyedrops like crazy...the expensive ones because I wear contacts. I have this mascara in Blueberry and Chocolate. I love both. They don't irritate my eyes. The blue isn't outrageous or gaudy. I'm an older girl so I don't feel as comfortable with the blue so I put on a layer of blue and then follow with a layer of chocolate brown. I can see both brown and blue and the effect is nice and not overpowering.5
Drug store makeup was burning my eyes and driving me nuts. I decided to try this fruit pigmented mascara and I'll never go back! It's so gentle and beautiful when going on. Definitely a great purchase!5
I usually prefer a wand that gives the lashes a bit more separation. This one did a pretty good job though even for a trial size. I'm sure the full size is even better. The mascara itself doesn't have a scent. It's a nice rich black and gives a bit of volume to even thinner lashes. Very good mascara.4
i gave this to my sister to try and she said it made her eyes really itchy. its supposed to be gentle...but it bothered her more than regular mascara. oh well.1
No chemical smell, no eye irritation, beautiful color! I have been worried about using mascara because of the profusion of multisyllabic chemicals in most brands, and the proximity mascara has to one's eyes, especially when a bit goes astray. 100% Pure Fruit Pigmented Mascara is smooth to apply, and smells delicious, like fresh fruit. And it stays on all day. I love it.5
Not my cup of tea..not into blue for my eye lashes..sings out welcome to the 80's...feels good on eyelashes and easy to wipe off at the end of the day2