100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,943 Reviews 9,943 Reviews
3.6 out of 5 stars
5 Star
2779
4 Star
2831
3 Star
2418
2 Star
1073
1 Star
842
my profile
people who
purchased
sampled
Skin type
Normal
Dry
Oily
Combination
Skin tone
Fair
Light
Light-Medium
Medium
Medium-Dark
Dark
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
Weird texture
Sampled

This has a strange odor, texture, and color. It is not amazing. I have long eyelashes and need mascara with some staying power.

1
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Perfect
Sampled

I have very sensitive skin and works well. Not over powering or to dark or light. Stays on well and comes off easy.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
PUREly Magnificent!
SampledPurchased

Toss that tube of mascara and go PURE! A wonderful product that separates and lengthens. The wand works well to coat eyelashes without getting product around eyes.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Great
SampledPurchased

I loved this mascara. I wish it were waterproof, however.

It smells great...makes it feel more natural.
Lashes are very long! Loving it.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Not terrible but not great
Sampled

I didn't hate it but between the formula ad the wand I couldn't get any real color pay off it any noticeable length or volume in my naturally fairly well endowed lashes

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Yum
Sampled

Gave nice thin, long and natural looking lashes. Perfect for minimal days. That and it smelt AMAZING! Smells good enough to eat.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
No volume
Sampled

I have thin eyelashes and this mascara did not do much for my eyelashes. It did not clump though so that's a plus!

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
I love this product!!
Sampled

I love how long it made my eyelashes! It didn't clump or flake either. I will be purchasing this mascara again!

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
FYI------

Those for saying that had an allergic reaction...apparently this contains nickel so if you're allergic or sensitive to nickel I would advise against this mascara. Hope this helps some of you out!

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Very Nice
Sampled

This mascara worked very well and went on quite beautifully. The color was great and the mascara stayed for hours.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No