100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,892 Reviews 9,892 Reviews
3.6 out of 5 stars
5 Star
2761
4 Star
2821
3 Star
2407
2 Star
1067
1 Star
836
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For beautiful lashes
Sampled

This mascara did wonders for my lashes. It isn't heavy and it doesn't make my lashes stick together in big clumps. So I was left with beautiful, full, long lashes!

4
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Love it!
SampledPurchased

By far the best mascara I have ever used. It smells great - I know that sounds strange - but other mascaras smell like petroleum and it is the reason I am so picky. This mascara lasts all day and separates lashes. Love it!!

5
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Like it, but.....
SampledPurchased

I really do like this mascara. In fact I ordered the full size after my sample ran out. It's really thin so it doesn't clump up - even on those tiny little lashes on the inside of your eye. It smells lovely and goes on smooth. The only problem is that by lunch, my mascara would be under my eyes. Not a big deal if I caught it early and could clean it up, but it was really embarrassing if I forgot and went to a meeting or something with racoon eyes. That is the ONLY issue I have with this mascara. Otherwise, it really is awesome stuff.

4
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A girls best friend!
Sampled

This mascara is so light weight and doesn't clump. It is all natural and I love that it about it! It makes my lashes feel like I have nothing on them while giving them the definition and curl that I love!

5
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LOVE!!
Purchased

This is my absolute favorite mascara ever. It looks great and makes my lashes look fuller and longer.

5
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Good volume, but comes off easily
Sampled

Product has a pleasant scent. Goes on easy and makes lashes lush and not "crunchy". However, I did find that the product rubs off extremely easily. This will probably keep me from purchasing the full sized product.

4
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Great for an natural mascara
Sampled

I was excited to try this mascara out. I have tried a few natural mascaras and never really liked them. This one has great coverage and the pigments are really dark. It is as a little flakey but for the lost part a great mascara if you don't want all the fillers and artificial chemicals.

4
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Wanted to love this
SampledPurchased

I loved my sample, but the full size not so much. I love the premise behind it, but I just didn't feel like it looked like I was wearing much of anything and it rubbed off easily.

3
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amazing smell, natural lashes
Sampled

I never thought I'd like a scented mascara because it just seems weird - why would you ever think of adding fragrance to mascara? But it actually just makes it that much more delightful to use. The smell isn't overpowering either. As for the wand, I really like it for natural lashes, but I wouldn't use it if I was hoping for big thick lashes. I think it just depends on what look you're going for.

4
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Smells like blueberries

I loved the way it smells. Applied well and good color and volume!

5
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