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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
So, I'm pretty perticular about what goes on my lashes. I fell in love the sample of this that came in my Birchbox, so I knew I had to order. I'm not sure if they changed formulas by the time I ordered it, ir If maybe I didn;t keep the cap screwed on tightly enough, but my second encounter with this product, just didn't tickle my fancy like the other one did. It seemed drier and less fresh. Maybe a fluke?3
I like the idea of all natural ingredients, but the payoff wasn't there. I love the look of dramatic lashes, and this didn't do it for me. I need more volume and a deeper color.3
I didn't care for this mascara at all. It was clumpy and didn't apply evenly. Before receiving this product, I had high hopes. Organic, made from fruit, but alas, I was disappointed and wouldn't recommend this product.1
One of my favorite mascaras! Nice to use for special occasions. Not only does it look great, but also smells amazing! Huge fan!5
Like the idea of this product's materials and liked to use for everyday type look when pregnant, however its very thin on the eyelash like a eyelash stain as opposed to a thick volume mascara for dramatic lashes (what I would prefer). It also dried up very fast (faster than normal mascara) once opened and being used.3
I love, love, loved the idea of this! 100% organic- yes, please! And it smelled fantastic! However, there was nothing to it when you put it on. Couldn't even tell I had it on.
Possibly would recommend to those with sensitive eyes or blonde eyelashes looking for a natural look.
Say bye to red eyes during the day or stinging eyes when washing away my makeup! This all natural mascara is what I've been waiting for...too bad I found out about it at the age of 29! Have no fear, my eyes will enjoy this for many years to come.5
This didn't hold up well at all. It doesn't claim to be waterproof, but man, it goes away FAST. There's no additional length or thickness either.1
I bought the darkest shade but did not feel as if it changed the color of my lashes much. It also didn't last as long as most of my mascaras do, and it dried out relatively fast. I loved that it was a natural product!3
Its the first mascara I have used that smells great! Plus it doesn't clump or glob on. Its super pretty and glossy. I did notice it drys out a little faster than my other mascara's but that could be because it is an all natural product. Still one of my favorites.4