100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,905 Reviews 9,905 Reviews
3.6 out of 5 stars
5 Star
2766
4 Star
2824
3 Star
2409
2 Star
1070
1 Star
836
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What happened to black and brown?
SampledPurchased

I really loved this mascara, I ordered it and ran out twice then I went to order again and all that was available was the blue shade. I don't want to wear blue mascara, in my opinion it doesn't go with my skin or with the clothing and hairstyles that I wear. I would give this product 5 stars, but taking away all but a very daring shade that isn't for many people really disappointed me.

2
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Loosing Eyelashes
Sampled

I hated this product. I was initially excited about a organic mascara, but I found the product to be clumpy and sticky. I often pulled out eyelashes trying to get it off. It's hard to remove. Bleh.

I do like the smell though.

2
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Just okay
Sampled

While the product itself is well made, it did not work well for me. Great for sensitive eyes, but definitely lacked the "oomph factor" I get from traditional mascara on my straight, blonde lashes. I guess you need all the chemicals and bad stuff to get that wow-factor, so I'll be sticking with my HG mascara on this. Mascara seems to be the one beauty product natural lines fail on in my experience, sad!

3
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Mascara
SampledPurchased

THis is gret for sensitive eyes and washes off easily. no irritaion or problem if you have contacts. almost out and will need to re-order.

5
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Love this natural mascara!
Purchased

This is my new favorite beauty product. Not only is it natural, but it also doesn't smudge or crumble. It keeps my eyes looking natural with an added glamorous pop. Love everything about this stuff and will continue to use it! LOVE

5
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really like this mascara
SampledPurchased

I like this product so much because it is natural. It smells like blueberry juice. It doesn't cover lashes as quickly and as easily as my personal favorite mascara, but it dries well, doesn't flake and doesn't irritate my sensitive eyes. It does run and dissolve easily with water or tears, so...don't cry.

4
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Great for my sensitive reactive skin and eyes!

I often react to mascara, getting itchy eyes and red skin around them. This mascara does not cause this. I wear the Chocolate one. It wears nicely for most of the day. If it is humid or I sweat a lot, it does tend to flake and smudge though.

4
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Not a fan...

I love mascara. To me it is the most important make-up I put on, and most days is all I put on. This mascara did not do it for me though. While it is super-pigmented, it clumped and caused my lashes to stick together. The wand isn't very sturdy/full/hearty? I prefer the standard size brush (strongly dislike the fat ones), and I found this one lacking. It also had an unusual smell that I wasn't a fan of.

2
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Great natural mascara
SampledPurchased

I have tried many, and this is my go to. I suffer from dry eye and irritation, so I am always on the look out for the most natural eye make up so I don't add fuel to the fire. I bought this in the blackberry, and not only does it smell good, it really doesn't smudge or run. I am not a fan of waterproof mascaras, so if you are into those more "permanent" mascaras, don't buy this. It is easy to get off, stays as necessary and the best thing is, it is natural.

5
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Love the ingredients, not so much the smudging :(
Purchased

if this wouldn't smudge, this would be the perfect mascara.

It smells delicious, it looks pretty much edible from the very natural list of ingredients, and separates and lengthens so nicely.

The problem is it smudges, seriously. In fact, you can do a gentle scrape at your lashes and see the product under your nail. Or wipe gently with a tissue and see a whole ton of black on the tissue. It's now a habit of mine to use my finger to wipe my lower lid every now and then because I'll definitely have a smudge. But that's what you get for such an amazing ingredient list I guess :(

3
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