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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
This has a strange odor, texture, and color. It is not amazing. I have long eyelashes and need mascara with some staying power.1
I have very sensitive skin and works well. Not over powering or to dark or light. Stays on well and comes off easy.5
Toss that tube of mascara and go PURE! A wonderful product that separates and lengthens. The wand works well to coat eyelashes without getting product around eyes.4
I loved this mascara. I wish it were waterproof, however.
It smells great...makes it feel more natural.
Lashes are very long! Loving it.
I didn't hate it but between the formula ad the wand I couldn't get any real color pay off it any noticeable length or volume in my naturally fairly well endowed lashes3
Gave nice thin, long and natural looking lashes. Perfect for minimal days. That and it smelt AMAZING! Smells good enough to eat.5
I have thin eyelashes and this mascara did not do much for my eyelashes. It did not clump though so that's a plus!3
I love how long it made my eyelashes! It didn't clump or flake either. I will be purchasing this mascara again!4
Those for saying that had an allergic reaction...apparently this contains nickel so if you're allergic or sensitive to nickel I would advise against this mascara. Hope this helps some of you out!3
This mascara worked very well and went on quite beautifully. The color was great and the mascara stayed for hours.5