100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,854 Reviews 9,854 Reviews
3.6 out of 5 stars
5 Star
2745
4 Star
2809
3 Star
2404
2 Star
1062
1 Star
834
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Yay for naturals
Sampled

Ive tried other natural mascaras and this one has been the best thus far. I didn't wear mascara much before because the formulas are always too thick and chunky for my liking. This one is lighter and not so clumpy.

4
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Enjoyed this mascara
Sampled

I greatly enjoyed using this pigmented organic mascara. It smelled wonderful and was so easy and light to use daily. I was actually upset when I ran out of my sample and plan to order another one!

5
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Great everyday masacra
Purchased

I bought this product because of the more natural ingredients and loved the packaging. It lengthened my lashes, separated, and held my curl. After a long 12 hour shift, the mascara did not flake or leave me with raccoon eyes. I only wish it would thickened my lashes, hence the 4 stars instead of 5. Overall, a good product for natural looking eyelashes.

4
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Obsessed, smells good and looks awesome
SampledPurchased

This product is my favorite birchbox product so far. I have bought 3 total after my sample from birchbox. I have the blackberry because I wanted the darkest color. The smell is amazing, it lasts long and it works so well. I was really surprised reading up on this product. It is not badly priced and i use it in summer months when my skin is the most hydrated and I want a more natural look.

5
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Was okay
Sampled

This did not seem any different from normal mascara. It was nice and lighter then others though.

3
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Finally a mascara I love
SampledPurchased

I have tried so many mascaras over the years as they keep coming out with new types. This is the first mascara that really stood out to me. It is now the only mascara I will ever use. My lashes are unruly and this mascara somehow tames them and makes them look full, pretty, and natural. After I bought the full size product, I can see that my lashes continue to look better and better. I especially love that it's all-natural. There is something very different and wonderful about this mascara.

5
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New favorite!
SampledPurchased

I received this as a sample and bought the full-size product. It goes on so smooth. No clumping. The brush stays clean too

5
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Mascara
Sampled

I love this product! Great wear and great ingredients.

5
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fantabulous!!!
Sampled

I've always had a hard time with mascara irritating my eyes, especially when trying to remove them. No tears with this one!

4
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Smells good
Sampled

Had a great fruity smell and went on smoothly. Nice color was added to eyelashes. I wish that this was waterproof so that it stayed on better throughout the day.

4
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