100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,837 Reviews 9,837 Reviews
3.6 out of 5 stars
5 Star
2739
4 Star
2802
3 Star
2403
2 Star
1060
1 Star
833
my profile
people who
purchased
sampled
Skin type
Dry
Combination
Normal
Oily
Skin tone
Fair
Light
Light-Medium
Medium
Medium-Dark
Dark
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
My favorite!
Sampled

I have tried every kind of natural, non-toxic mascara out there and this is hands-down my favorite. It stays put, it doesn't dry out, and it SMELLS LIKE BLACKBERRIES for crying out loud. It really is great. I am a big fan of this brand.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Smells Great
Sampled

Never new a mascara could smell so inviting =). great application just wish that this was waterproof only downside in my opinion...

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
My favorite natural mascara
Purchased

I have purchased 3 of these mascaras so far! My eyes are really sensitive to any eye makeup, and this mascara does not irritate my eyes at all. I love how it smells fruity, is super-lengthening, non-flaking, long-lasting, and if you coat a few times it really volumizes well too. I will caution that it dries pretty quickly, so if you are wanting add volume...continue coating lashes on right side of face before moving to other lashes on left (or vice versa). I am still excited that I found a super-natural mascara that is high-end quality!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Smells just like chocolate!
Purchased

I LOVE how easy this goes on, and it dries very quickly! The only downside is that it doesn't seem to last all day. But it's my new favorite mascara, so I don't mind re-applying!

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Smells great but . . . .
Purchased

This product smells great and it certainly temporarily pigments the lashes but provides no length or thickness. made my eyes itch.

2
Was this review helpful to you? Yes | No 0 of 1 found this review helpful. Was this review helpful to you? Yes | No
Great mascara
Sampled

This mascara has a very smooth application. I love this product! I wear contacts and it does not irritate my eyes!

5
Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
natural mascara
SampledPurchased

I really like that this has no bad chemicals to get in your eyes. It gives a nice natural look, no clumps. More of an inky eye lash stain. The only downside is it doesn't add any volume to eye lashes.

4
Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
My favorite mascera ever
SampledPurchased

Goes on evenly, doesn't flake, and lasts all day. Also I don't feel like it dries out my eyes & as an added bonus since it's made with fruit pignments it smells good :)

5
Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
Awesome stuff!
Sampled

Very natural looking and I love that it's made from natural products since my 5 yo son decide to try it on while no one was looking. No worries about sensitive eyes for sure!

5
Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
Beautiful, lush lashes!
SampledPurchased

I wear contacts and this is the only mascara that I've found that doesn't irritate my eyes!
And my lashes look awesome!

5
Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No