100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,935 Reviews 9,935 Reviews
3.6 out of 5 stars
5 Star
2776
4 Star
2829
3 Star
2417
2 Star
1073
1 Star
840
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I love this product!!
Sampled

I love how long it made my eyelashes! It didn't clump or flake either. I will be purchasing this mascara again!

4
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FYI------

Those for saying that had an allergic reaction...apparently this contains nickel so if you're allergic or sensitive to nickel I would advise against this mascara. Hope this helps some of you out!

3
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Very Nice
Sampled

This mascara worked very well and went on quite beautifully. The color was great and the mascara stayed for hours.

5
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Love it
Sampled

I love this product. I like using product that are made from natural ingredients. I can wear this product while swimming and with contact lenses. So, it really fits my style. I would purchase this product. Thank you for making such a great mascara!

5
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Great Mascara for your collection
SampledPurchased

I became obsessed with using this mascara. I don't know if it was the texture of it or the smell. Perhaps both. I bought the full size. I wear contacts everyday and sometimes when my eyes are tired I take them out and wear my glasses. Usually I need a mascara that doesn't look to heavy on my eyes. I like the natural look. Not sure if you can understand that. It feels light and does a great job. Probably not your going out makeup but it would stay put.

5
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interesting
Sampled

great nice. i am all for natural this product fits me. It smelled funny but it has a nice pigment. not as out there as other mascaras but points for organic

4
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Good, but not great
Sampled

I really like the smell of this, and the idea behind using a naturally tinted mascara...but I didn't feel as though it gave me enough oomph in terms of making my eyelashes stand out.

4
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Too subtle
Sampled

If very subtle and natural is your preference, this could be a good pick. I prefer a much bolder look, so I found this mascara to be barely more than a lash tint.

2
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Great natural alternative
Sampled

This mascara was so light weight and a great alternative to other products. The only complaint I had is that I needed to put on several coats to get the desired affect.

4
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Picky consumer
Purchased

Didn't like this at all.. Not enough product attaches to brush to apply to lashes, couldn't see any effect at all .. Disappointing as it is all natural

1
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