100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,952 Reviews 9,952 Reviews
3.6 out of 5 stars
5 Star
2785
4 Star
2832
3 Star
2418
2 Star
1074
1 Star
843
my profile
people who
purchased
sampled
Skin type
Normal
Dry
Oily
Combination
Skin tone
Fair
Light
Light-Medium
Medium
Medium-Dark
Dark
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
Nope
Sampled

The mascara didn't really do anything for my lashes and made my eyes water. I could barely tell I had any on. I would rather just use a clear mascara if I was going for a natural lash look.

1
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Worked better than expected!
Sampled

This product definitely worked better than expected. It smelled pretty good- floral!

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
LOVE this!
Sampled

This stuff is awesome. works really well as a mascara and even smells good. Would totally buy this stuff and highly recommend it!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Smells nice
Sampled

This product irritated my eyes so much, I was constantly tearing up. I thought that was odd, since this is supposed to be all natural. The only good thing was that it had a nice smell to it

2
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Good Color, Smells Great!
Sampled

I enjoyed using this product, the color looked WONDERFUL with my green eyes, however it did smudge after extended wear.

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Works great, almost no rub off
Sampled

I'm in search of a product that doesn't rub off. This one is by far one of the few I have found that wasn't down my cheeks by the end of a work day.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Awesome
SampledPurchased

I loved this product, not only did it go on wonderfully, it also smelled great. I'm super picky about my mascara, and actually am buying the full size. So glad this came in my birchbox!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
horrible
Purchased

this is the worst mascara I have ever used. I got the blue one and you cannot build this mascara to save your life. Might be okay to layer on top of something else. I'm so dissapointed

1
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Weird texture
Sampled

This has a strange odor, texture, and color. It is not amazing. I have long eyelashes and need mascara with some staying power.

1
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Perfect
Sampled

I have very sensitive skin and works well. Not over powering or to dark or light. Stays on well and comes off easy.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No