Create a free account to check out faster, store multiple shipping addresses, view and track your orders in your account, and much more.
Please enter your password to continue.
While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes.
I have tried every kind of natural, non-toxic mascara out there and this is hands-down my favorite. It stays put, it doesn't dry out, and it SMELLS LIKE BLACKBERRIES for crying out loud. It really is great. I am a big fan of this brand.5
Never new a mascara could smell so inviting =). great application just wish that this was waterproof only downside in my opinion...3
I have purchased 3 of these mascaras so far! My eyes are really sensitive to any eye makeup, and this mascara does not irritate my eyes at all. I love how it smells fruity, is super-lengthening, non-flaking, long-lasting, and if you coat a few times it really volumizes well too. I will caution that it dries pretty quickly, so if you are wanting add volume...continue coating lashes on right side of face before moving to other lashes on left (or vice versa). I am still excited that I found a super-natural mascara that is high-end quality!5
I LOVE how easy this goes on, and it dries very quickly! The only downside is that it doesn't seem to last all day. But it's my new favorite mascara, so I don't mind re-applying!4
This product smells great and it certainly temporarily pigments the lashes but provides no length or thickness. made my eyes itch.2
This mascara has a very smooth application. I love this product! I wear contacts and it does not irritate my eyes!5
I really like that this has no bad chemicals to get in your eyes. It gives a nice natural look, no clumps. More of an inky eye lash stain. The only downside is it doesn't add any volume to eye lashes.4
Goes on evenly, doesn't flake, and lasts all day. Also I don't feel like it dries out my eyes & as an added bonus since it's made with fruit pignments it smells good :)5
Very natural looking and I love that it's made from natural products since my 5 yo son decide to try it on while no one was looking. No worries about sensitive eyes for sure!5
I wear contacts and this is the only mascara that I've found that doesn't irritate my eyes!
And my lashes look awesome!