100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,943 Reviews 9,943 Reviews
3.6 out of 5 stars
5 Star
2779
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2418
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1073
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842
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Purchased

I have been looking for a naturally made mascara that wouldn't wear off quickly or leave dark spots under my eyes and this is it! The color and smell are wonderful too!

5
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Super long lashes!!!
SampledPurchased

I had to order this mascara after I received the sample because I couldn't get over how well it lengthened my short lashes. Along with lengthening my lashes this mascara also doesn't clump up. I also love that this mascara doesn't have artificial dyes so it is safe to use on sensitive eyes. This is one product I can't live without!!!

5
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Great Mascara
SampledPurchased

I am obsessed with this mascara. First it smells delicious (like blackberries) and it doesn't clump and look fake. I love how it makes my lashes look. I like to be very natural. I almost wear no makeup except mascara because of my blonde lashes.

5
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Smudges easily
Sampled

Could be just me, because my skin is pretty oily, but this just did not stay on! I really wanted to like it, because the idea of mascara made with fruits and veggies sounds wonderful, but more of it ended up under my eyes than on my eyelashes by the end of the day.

2
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smells very nice

I like the glossy build able color. its been a long time since Ive had it so I don't remember how easily it comes off when washing your face.

4
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Beautiful Lashes and a Wonderful Smell
Sampled

I don't usually get jazzed about mascara, but this baby was full of surprises! It coated well, with a beautiful hue. On top of all that its delicious smell always made me smile. I had the black tea -- which they don't seem to have on the site -- but I'm sure the blueberry is just as good.

5
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I LOVE IT
SampledPurchased

I love this product.

It is so simple to use, it elongates my lashes, and I love the berry smell.

5
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What happened to black and brown?
SampledPurchased

I really loved this mascara, I ordered it and ran out twice then I went to order again and all that was available was the blue shade. I don't want to wear blue mascara, in my opinion it doesn't go with my skin or with the clothing and hairstyles that I wear. I would give this product 5 stars, but taking away all but a very daring shade that isn't for many people really disappointed me.

2
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Loosing Eyelashes
Sampled

I hated this product. I was initially excited about a organic mascara, but I found the product to be clumpy and sticky. I often pulled out eyelashes trying to get it off. It's hard to remove. Bleh.

I do like the smell though.

2
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Just okay
Sampled

While the product itself is well made, it did not work well for me. Great for sensitive eyes, but definitely lacked the "oomph factor" I get from traditional mascara on my straight, blonde lashes. I guess you need all the chemicals and bad stuff to get that wow-factor, so I'll be sticking with my HG mascara on this. Mascara seems to be the one beauty product natural lines fail on in my experience, sad!

3
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