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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes.
I would buy this based on gives smell alone! So neat for a mascara to actually smell good! The mascara itself actually works super well. I was impressed with the length and volume it lends. It didn't clump either.5
I love how well this product applies. It almost doubles the length of my lashes. The only thing that I'm not crazy about it the smell. But it isn't bad enough where ill stop using it.3
This mascara was just so-so, did not really blow me away. It did the job, and smelled okay, but did not give me a ton of volume.3
I'll admit, at first i wasn't sure that i liked this product, but as i started going for a more natural look i realized this mascara provided me with just that. I have long eyelashes and it didn't make them clump, it lengthened them perfectly without making them look over the top.5
smells so good, which was totally unexpected in a mascara. went on nicely and was easy enough to get off. reminded me of tea5
Love this mascara! It smells really good and I love that it's 100% pure fruit pigmented so I feel good about using it. I bought the full size tube and now wear it every day!5
I loved the brush for this mascara, it's a little smaller so it's perfect for bottom lashes. The scent of this mascara was also a plus, it has a sweet fruity scent.5
Definitely my favorite all-natural mascara. A little difficult to remove, though, so I suggest coconut oil or something. Good definition with minimal clumping but this is not for ladies looking for volume. Great for finishing off the no-makeup makeup look.5
The brush is just right that it gets every last lash without getting messy. I do recommend a few coats though for extra volume5
This mascara looked and smelled amazing, however it irritated my eyes really badly and I had to remove it within one hour of use. I am not usually sensitive to makeup products, but for some reason this did not work for me.2