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100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,961 Reviews 9,961 Reviews
3.6 out of 5 stars
5 Star
2792
4 Star
2832
3 Star
2418
2 Star
1074
1 Star
845
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Good, but not great
Sampled

I really like the smell of this, and the idea behind using a naturally tinted mascara...but I didn't feel as though it gave me enough oomph in terms of making my eyelashes stand out.

4
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Too subtle
Sampled

If very subtle and natural is your preference, this could be a good pick. I prefer a much bolder look, so I found this mascara to be barely more than a lash tint.

2
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Great natural alternative
Sampled

This mascara was so light weight and a great alternative to other products. The only complaint I had is that I needed to put on several coats to get the desired affect.

4
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Picky consumer
Purchased

Didn't like this at all.. Not enough product attaches to brush to apply to lashes, couldn't see any effect at all .. Disappointing as it is all natural

1
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Not made for all sensitive eyes
Sampled

I usually shy away from water-resistant/proof items as my sensitive skin/eyes can't handle this. I was excited to try this. It's got a nice scent, the texture on my lashes was nice and since I have very blonde lashes I could tell it gave a nice tint to them. However, the few times I put it on (I couldn't believe that my eyes couldn't handle this product so yes, I tried it a few times) my eyes watered, became really red then were puffy. It's not a "one size fits all" kind of product when it comes to be being "perfect" for sensitive eyes.

2
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Nice smell
Sampled

Nice smell which is interesting for a mascara. I like that the product is natural but of course that meant it didn't last as long. I was surprised with how long it did last considering it was all natural though. I wouldn't buy it because I need one that lasts super long but I did enjoy using up my sample.

3
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Liked But Not Loved
SampledPurchased

So, I'm pretty perticular about what goes on my lashes. I fell in love the sample of this that came in my Birchbox, so I knew I had to order. I'm not sure if they changed formulas by the time I ordered it, ir If maybe I didn;t keep the cap screwed on tightly enough, but my second encounter with this product, just didn't tickle my fancy like the other one did. It seemed drier and less fresh. Maybe a fluke?

3
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meh
Sampled

I like the idea of all natural ingredients, but the payoff wasn't there. I love the look of dramatic lashes, and this didn't do it for me. I need more volume and a deeper color.

3
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No thank you
Sampled

I didn't care for this mascara at all. It was clumpy and didn't apply evenly. Before receiving this product, I had high hopes. Organic, made from fruit, but alas, I was disappointed and wouldn't recommend this product.

1
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AWESOME
Sampled

One of my favorite mascaras! Nice to use for special occasions. Not only does it look great, but also smells amazing! Huge fan!

5
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