Create a free account to check out faster, store multiple shipping addresses, view and track your orders in your account, and much more.
Please enter your password to continue.
While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
Product has a pleasant scent. Goes on easy and makes lashes lush and not "crunchy". However, I did find that the product rubs off extremely easily. This will probably keep me from purchasing the full sized product.4
I was excited to try this mascara out. I have tried a few natural mascaras and never really liked them. This one has great coverage and the pigments are really dark. It is as a little flakey but for the lost part a great mascara if you don't want all the fillers and artificial chemicals.4
I loved my sample, but the full size not so much. I love the premise behind it, but I just didn't feel like it looked like I was wearing much of anything and it rubbed off easily.3
I never thought I'd like a scented mascara because it just seems weird - why would you ever think of adding fragrance to mascara? But it actually just makes it that much more delightful to use. The smell isn't overpowering either. As for the wand, I really like it for natural lashes, but I wouldn't use it if I was hoping for big thick lashes. I think it just depends on what look you're going for.4
I loved the way it smells. Applied well and good color and volume!5
I really liked the way this mascara smelled. It doesn't add any volume to your lashes, but it definitely enhances the light/natural makeup look. I wear contact lenses daily & didn't experience any noticeable irritation.5
Goes on light and easy. Does not clump. Does not run. Easy to remove with face cleaner or soap and water. Great smell. Smell goes away though a few weeks after opening tube.4
I love the smell of this mascara, as well as the natural ingredients. However, no matter how much of it I put on, it would never show up on my eyelashes. It looked like I was not wearing any mascara whatsoever.3
This mascara doesn't beat out my favorite, but I do like the fact that it is all-natural, which my current go-to is not. I would be interested in trying other products from this line.5
This mascara was great - easy to apply, smelled nice, and made my lashes super lush - not crispy or clumpy at all! And I love that it's organic!5