100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,878 Reviews 9,878 Reviews
3.6 out of 5 stars
5 Star
2754
4 Star
2815
3 Star
2406
2 Star
1067
1 Star
836
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Great everyday masacra
Purchased

I bought this product because of the more natural ingredients and loved the packaging. It lengthened my lashes, separated, and held my curl. After a long 12 hour shift, the mascara did not flake or leave me with raccoon eyes. I only wish it would thickened my lashes, hence the 4 stars instead of 5. Overall, a good product for natural looking eyelashes.

4
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Obsessed, smells good and looks awesome
SampledPurchased

This product is my favorite birchbox product so far. I have bought 3 total after my sample from birchbox. I have the blackberry because I wanted the darkest color. The smell is amazing, it lasts long and it works so well. I was really surprised reading up on this product. It is not badly priced and i use it in summer months when my skin is the most hydrated and I want a more natural look.

5
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Was okay
Sampled

This did not seem any different from normal mascara. It was nice and lighter then others though.

3
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Finally a mascara I love
SampledPurchased

I have tried so many mascaras over the years as they keep coming out with new types. This is the first mascara that really stood out to me. It is now the only mascara I will ever use. My lashes are unruly and this mascara somehow tames them and makes them look full, pretty, and natural. After I bought the full size product, I can see that my lashes continue to look better and better. I especially love that it's all-natural. There is something very different and wonderful about this mascara.

5
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New favorite!
SampledPurchased

I received this as a sample and bought the full-size product. It goes on so smooth. No clumping. The brush stays clean too

5
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Mascara
Sampled

I love this product! Great wear and great ingredients.

5
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fantabulous!!!
Sampled

I've always had a hard time with mascara irritating my eyes, especially when trying to remove them. No tears with this one!

4
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Smells good
Sampled

Had a great fruity smell and went on smoothly. Nice color was added to eyelashes. I wish that this was waterproof so that it stayed on better throughout the day.

4
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Quickly became favorite mascara
SampledPurchased

I love this mascara. I got a sample size in my birch box, and then decided to buy a full size. One, I love that it's all natural, and I actually feel like my eyelashes become healthier the longer I use this because I'm not loading all those chemicals on my lashes. Two, I LOVE the smell. It's a sweet berry smell, but it doesn't stay on the lashes and linger. I just prefer to open the bottle and smell something nice, rather than the strong chemical smell from a lot of mascaras. Three, it is very pigmented and I love the way it applies. It is a drier formula, so if that bothers you, this might not work for you. However, I don't like wet formulas because they leave clumps. This doesn't at all and doesn't have fall out.

My only weird comment is that I actually preferred the sample size brush more (even though it was just the generic mascara wand) but i just felt like it went on smoother and nicer. I still love this, though.

5
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Wish this was waterproof
Sampled

This mascara smells good, feels good and looks good. My eyes are easily irritated, but I had no issues with this. Disappointed that it doesn't last all day. I have raccoon eyes by the end of the day.

4
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