100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,877 Reviews 9,877 Reviews
3.6 out of 5 stars
5 Star
2754
4 Star
2814
3 Star
2406
2 Star
1067
1 Star
836
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fruit pigmented mascara
SampledPurchased

I'll admit, at first i wasn't sure that i liked this product, but as i started going for a more natural look i realized this mascara provided me with just that. I have long eyelashes and it didn't make them clump, it lengthened them perfectly without making them look over the top.

5
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delicious
Sampled

smells so good, which was totally unexpected in a mascara. went on nicely and was easy enough to get off. reminded me of tea

5
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My new everyday mascara
SampledPurchased

Love this mascara! It smells really good and I love that it's 100% pure fruit pigmented so I feel good about using it. I bought the full size tube and now wear it every day!

5
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Smells so sweet!
Sampled

I loved the brush for this mascara, it's a little smaller so it's perfect for bottom lashes. The scent of this mascara was also a plus, it has a sweet fruity scent.

5
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Love love love
SampledPurchased

Definitely my favorite all-natural mascara. A little difficult to remove, though, so I suggest coconut oil or something. Good definition with minimal clumping but this is not for ladies looking for volume. Great for finishing off the no-makeup makeup look.

5
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Love the Volume
Sampled

The brush is just right that it gets every last lash without getting messy. I do recommend a few coats though for extra volume

5
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Smells great, but irritated my eyes
Sampled

This mascara looked and smelled amazing, however it irritated my eyes really badly and I had to remove it within one hour of use. I am not usually sensitive to makeup products, but for some reason this did not work for me.

2
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Eye color
Sampled

I really like the color and texture. Sample is a little small but good size for my purse. Would purchase full size.

4
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Hardly any color on my dark lashes
Purchased

I love that it's natural, and I was looking for a pigmented mascara for a while now.. I took a risk and am a bit disappointed that the blackberry did not show up very well at all, but I have very dark lashes. It makes them look good, though, and it smells great. It's good for everyday wear an is not too dramatic. The packaging is good and since is natural, I feel good about that alone.. I will probably buy this again but in black and look for a colored mascara elsewhere. Overall happy with the purchase just wish the purple was more distinct!

4
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not impressed
Sampled

Not the best out there the concept is great-who wouldn't want use 100% Pure Fruit Pigmented Mascara. It didn't curl my eyelashes, it flaked and was not waterproof

1
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