100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,854 Reviews 9,854 Reviews
3.6 out of 5 stars
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Great light weight mascara
Sampled

This is a great light weight mascara that isn't too clumpy or sticky. The pigment was overly bold, but great and quick for an easy natural look

4
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Very good stuff
Sampled

Love this product works great feels and smells good. Yum I would recommend. Tell your friends about it. Will definitely reorder when I'm out.

4
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Good product for natural look
Sampled

The product smells great and I love the fact that it is made with natural products. I think it's a great product if you are going for a natural look rather than a full coverage look.

3
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Good Mascara
Purchased

This mascara looks really good, but you have to devote a little more time than usual to putting on a couple layers. But when you do your lashes look full and long and beautiful!

4
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Smells Great!
Sampled

This mascara has a nice smell to it and it's not clumpy. Makes your lashes full. Wish the sample was a little bigger!

4
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Love this mascara
Sampled

I love this mascara. It does not clump up on the brush and doesn't feel as thick as other mascaras that I have bought at the drug store, although it gives great coverage on my eyelashes. I have left this mascara on overnight while sleeping once or twice (bad, I know) and it did not irritate my eyes as much in the morning as other mascaras do. I also really like the more natural aspects of this product and that would definitely be a factor in my purchasing the full size version.

5
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Smears too easily
SampledPurchased

I ended up buying the full size version of this after trying the sample and loving the smell and the fact that it was all-natural.
After walking in a light rain for about five minutes, I had black streaks down my face.
Next time I wore it, I itched my eye once and immediately looked like a raccoon. It's hard to wear this if you plan on itching or walking in any elements. I wouldn't buy again.

3
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Pure Fruit Pigmented Mascara
Sampled

Like most new mascaras, it applied nicely the first and second time I used it, after that I noticed it getting a little clumpy. I do like the idea of having a natural pigment so close to my eyes.

3
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Perfect for a natural look
Sampled

Love that this is a natural product, so it is not a surprise to me that it gives more of a "natural" look. Often I prefer a heavier mascara, with lengthening and thickening properties. This mascara was a nice change, and perfect for when you don't want to look fully "dolled up". Gave the lashes a nice glossy look. Definitely recommend.

4
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sensitive eyes
SampledPurchased

I have extremely sensitive eyes and most mascaras will irritate them to the point I can't wear makeup all day. This is the first in a very long time that has not burned my eyes at all but still looks good applied.

5
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