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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes.
This is a great light weight mascara that isn't too clumpy or sticky. The pigment was overly bold, but great and quick for an easy natural look4
Love this product works great feels and smells good. Yum I would recommend. Tell your friends about it. Will definitely reorder when I'm out.4
The product smells great and I love the fact that it is made with natural products. I think it's a great product if you are going for a natural look rather than a full coverage look.3
This mascara looks really good, but you have to devote a little more time than usual to putting on a couple layers. But when you do your lashes look full and long and beautiful!4
This mascara has a nice smell to it and it's not clumpy. Makes your lashes full. Wish the sample was a little bigger!4
I love this mascara. It does not clump up on the brush and doesn't feel as thick as other mascaras that I have bought at the drug store, although it gives great coverage on my eyelashes. I have left this mascara on overnight while sleeping once or twice (bad, I know) and it did not irritate my eyes as much in the morning as other mascaras do. I also really like the more natural aspects of this product and that would definitely be a factor in my purchasing the full size version.5
I ended up buying the full size version of this after trying the sample and loving the smell and the fact that it was all-natural.
After walking in a light rain for about five minutes, I had black streaks down my face.
Next time I wore it, I itched my eye once and immediately looked like a raccoon. It's hard to wear this if you plan on itching or walking in any elements. I wouldn't buy again.
Like most new mascaras, it applied nicely the first and second time I used it, after that I noticed it getting a little clumpy. I do like the idea of having a natural pigment so close to my eyes.3
Love that this is a natural product, so it is not a surprise to me that it gives more of a "natural" look. Often I prefer a heavier mascara, with lengthening and thickening properties. This mascara was a nice change, and perfect for when you don't want to look fully "dolled up". Gave the lashes a nice glossy look. Definitely recommend.4
I have extremely sensitive eyes and most mascaras will irritate them to the point I can't wear makeup all day. This is the first in a very long time that has not burned my eyes at all but still looks good applied.5