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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
I LOVE how easy this goes on, and it dries very quickly! The only downside is that it doesn't seem to last all day. But it's my new favorite mascara, so I don't mind re-applying!4
This product smells great and it certainly temporarily pigments the lashes but provides no length or thickness. made my eyes itch.2
This mascara has a very smooth application. I love this product! I wear contacts and it does not irritate my eyes!5
I really like that this has no bad chemicals to get in your eyes. It gives a nice natural look, no clumps. More of an inky eye lash stain. The only downside is it doesn't add any volume to eye lashes.4
Goes on evenly, doesn't flake, and lasts all day. Also I don't feel like it dries out my eyes & as an added bonus since it's made with fruit pignments it smells good :)5
Very natural looking and I love that it's made from natural products since my 5 yo son decide to try it on while no one was looking. No worries about sensitive eyes for sure!5
I wear contacts and this is the only mascara that I've found that doesn't irritate my eyes!
And my lashes look awesome!
I wish the sample had lasted longer! I had a very natural look. I had the black/tea shade and it was lovely.5
I love this mascara. It's stays on all day and night. It has a fantastic dark tone. I've bought it for myself and my daughters after trying a sample.5
I like the smell of this mascara, but it cakes on and doesn't separate lashes like other mascaras. I've switched back from this one.3