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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
Always in my go bag. One of the few samples I completely used up. I have long lashes and all I need is a dark stain on them, which this provided. Never had a problem with dry crumbles of mascara falling down on my cheeks over the day. Another rare item I will actually buy full size.5
This is a great mascara, and the scent makes it fun. I have very sensitive skin and cannot wear most fragrances, but the scent did not irritate me the slightest bit. I am stuck on my favorite mascara, but I would be willing to switch things up from time to time with this one.4
Really love the smell of this and it went on really smooth and clump free!! Love how it's derived from natural products!4
Disclaimer: I gave 4 stars because it isn't waterproof... BUT it's still my daily mascara, even with a few streaky-mishaps. I love that this is a vegan, plant based product. It smells like chocolate and makes my lashes look fab. It comes in a beautiful silver tube and it will take a lot to get me to ever stop buying this product. Should probably give it 5 stars, but like I said, totally not waterproof. (Easy to remove at bedtime though! And not waterproof because it's not full of chemicals, so...)4
Cool idea but it just didn't do the job for me. It smells so good & I wanted to love it. I really did. But I like thick, black lashes and this just was not up to par.2
I hated this mascara. It started flaking after like an hour. I liked that it was eco-friendly, but if it doesn't work then it's just not worth it.1
This product was a bit smudgy and did not last long on my lashes. The tube itself dried out quickly. Would not purchase this.2
I tried using this mascara a few times, and each time I really didn't see any significant difference in my lashes. They were a bit more defined, but I didn't see siginifcant different in lift, curl, length or volume. If you are going for a very natural, simplistic look then I would definitely recommend this product.2
I love the smell, the look of the bottle, the scent, and the brush... But I took a star off because it is hard to build this mascara and it crusts after about 12 hours of wear. I will be buying it again though :) all of my makeup is from this brand (with the exception of my brow pencil).4
So I've never had mascara that smelt so delicious, it's a nice change from the usual chemical smells. The color in this mascara is so rich. Only complaint is it rubs off easily, so I wouldn't recommend for teary-eyed occasion or incredible heat but for normal wear it is fantastic.4