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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
Definitely my favorite all-natural mascara. A little difficult to remove, though, so I suggest coconut oil or something. Good definition with minimal clumping but this is not for ladies looking for volume. Great for finishing off the no-makeup makeup look.5
The brush is just right that it gets every last lash without getting messy. I do recommend a few coats though for extra volume5
This mascara looked and smelled amazing, however it irritated my eyes really badly and I had to remove it within one hour of use. I am not usually sensitive to makeup products, but for some reason this did not work for me.2
I really like the color and texture. Sample is a little small but good size for my purse. Would purchase full size.4
I love that it's natural, and I was looking for a pigmented mascara for a while now.. I took a risk and am a bit disappointed that the blackberry did not show up very well at all, but I have very dark lashes. It makes them look good, though, and it smells great. It's good for everyday wear an is not too dramatic. The packaging is good and since is natural, I feel good about that alone.. I will probably buy this again but in black and look for a colored mascara elsewhere. Overall happy with the purchase just wish the purple was more distinct!4
Not the best out there the concept is great-who wouldn't want use 100% Pure Fruit Pigmented Mascara. It didn't curl my eyelashes, it flaked and was not waterproof1
A few years ago, I did a blind 12 week survey for Loreal where I sampled all different types of mascara using one mascara for a week at a time. The major complaint I had about most of the mascaras that I tried was that they all had horrific chemical smells. This product was SO refreshing because it smelled like blackberries! I love the idea of a fruit infused mascara. The product glides on nicely and I enjoyed the sample!4
I really liked this mascara. The formula contains more natural ingredients and doesn't have the same smell as other mascaras I've tried. The scent is subtly sweet and fruity, like crushed berries.
The mascara goes on easily and stays on. I did not notice any raccoon eyes or smudging at all, but since it is water resistant and not waterproof, it was easy to take off.
Minus one star because I the brush shape was too basic and could have been curved or otherwise shaped to help with application.
I don't love this mascara, yet. I want to like it because of the fairly short list of ingredients, but I'm just not there yet. It doesn't give my lashes the length that other mascara a do, but they may be the trade off for less chemicals. I bought the chocolate, it smells delicious. You have to let it dry for a few seconds before doing anything else because it can smudge. It lasts all day, and I haven't had any problems with it smudging during the day.4
I have a hard time finding mascara that doesn't bug my contacts and this seemed ideal. Looks fabulous and natural until you get in the shower. Then you're Rocky Raccoon! It's very hard to scrub off.
But for a night on the town when there's no rain in the forecast, I still love this!