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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
This mascara smells good, feels good and looks good. My eyes are easily irritated, but I had no issues with this. Disappointed that it doesn't last all day. I have raccoon eyes by the end of the day.4
Great color and it's easy to apply without getting it all clumped up on your lashes. And it's all natural!5
Mascaras are highly personal and for that, I can't necessarily fault this product for just not being wow-worthy at all for me when I've been happy with the same mascara for years, but this did nothing for me. The brush isn't special, the formula is rather thin and did nothing to really define my eyes, and it just wasn't memorable in any other regard.2
If you want a mascara that isn't going to dry the heck out of your lashes and make them short and stubby - this is your ticket. It wears well for what it is; it smells good; it conditions; it definitely lengthens. There are better options if you really want to add some oomph (which IMO look obviously fake), but if you want to enhance what you actually have, this is the stuff.5
Purchased this after sampling because I loved how my eyelashes looked .. I had no allergic reaction and no itchiness . Perfect for a more organic mascara5
The smell was very nice, but not a smell that I would want to wear on my eyes. The formula was a little off for me. It was not meant for all day use, and certainly not water proof, which I prefer. It is honestly hard to find positive points about this. The tube itself was pretty.1
I have tried every kind of natural, non-toxic mascara out there and this is hands-down my favorite. It stays put, it doesn't dry out, and it SMELLS LIKE BLACKBERRIES for crying out loud. It really is great. I am a big fan of this brand.5
Never new a mascara could smell so inviting =). great application just wish that this was waterproof only downside in my opinion...3
I have purchased 3 of these mascaras so far! My eyes are really sensitive to any eye makeup, and this mascara does not irritate my eyes at all. I love how it smells fruity, is super-lengthening, non-flaking, long-lasting, and if you coat a few times it really volumizes well too. I will caution that it dries pretty quickly, so if you are wanting add volume...continue coating lashes on right side of face before moving to other lashes on left (or vice versa). I am still excited that I found a super-natural mascara that is high-end quality!5
I LOVE how easy this goes on, and it dries very quickly! The only downside is that it doesn't seem to last all day. But it's my new favorite mascara, so I don't mind re-applying!4