100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,947 Reviews 9,947 Reviews
3.6 out of 5 stars
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4 Star
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1074
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843
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Wanted to love this
SampledPurchased

I loved my sample, but the full size not so much. I love the premise behind it, but I just didn't feel like it looked like I was wearing much of anything and it rubbed off easily.

3
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amazing smell, natural lashes
Sampled

I never thought I'd like a scented mascara because it just seems weird - why would you ever think of adding fragrance to mascara? But it actually just makes it that much more delightful to use. The smell isn't overpowering either. As for the wand, I really like it for natural lashes, but I wouldn't use it if I was hoping for big thick lashes. I think it just depends on what look you're going for.

4
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Smells like blueberries

I loved the way it smells. Applied well and good color and volume!

5
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Surprisingly Natural Looking
Sampled

I really liked the way this mascara smelled. It doesn't add any volume to your lashes, but it definitely enhances the light/natural makeup look. I wear contact lenses daily & didn't experience any noticeable irritation.

5
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Great product
SampledPurchased

Goes on light and easy. Does not clump. Does not run. Easy to remove with face cleaner or soap and water. Great smell. Smell goes away though a few weeks after opening tube.

4
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No Volume
SampledPurchased

I love the smell of this mascara, as well as the natural ingredients. However, no matter how much of it I put on, it would never show up on my eyelashes. It looked like I was not wearing any mascara whatsoever.

3
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All-natural and wonderful
Sampled

This mascara doesn't beat out my favorite, but I do like the fact that it is all-natural, which my current go-to is not. I would be interested in trying other products from this line.

5
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Thick Lashes
Sampled

This mascara was great - easy to apply, smelled nice, and made my lashes super lush - not crispy or clumpy at all! And I love that it's organic!

5
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Looks are deceiving
Sampled

At first swipe I loved how smooth this mascara went on. However, within a few hours you could barely tell I had put any on that morning. Not sure why but this doesn't last.

2
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Great Mascara.
SampledPurchased

100% Pure Fruit Pigmented Mascara not only looks good, but smells good too! This mascara stays on all day and is easily removed with a make-up wipe at night. The shape of the brush allows your lashes to get coverage without clumping them together for an enhanced natural look.

5
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