100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,887 Reviews 9,887 Reviews
3.6 out of 5 stars
5 Star
2758
4 Star
2819
3 Star
2407
2 Star
1067
1 Star
836
my profile
people who
purchased
sampled
Skin type
Normal
Dry
Oily
Combination
Skin tone
Fair
Light
Light-Medium
Medium
Medium-Dark
Dark
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
Smells just like chocolate!
Purchased

I LOVE how easy this goes on, and it dries very quickly! The only downside is that it doesn't seem to last all day. But it's my new favorite mascara, so I don't mind re-applying!

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Smells great but . . . .
Purchased

This product smells great and it certainly temporarily pigments the lashes but provides no length or thickness. made my eyes itch.

2
Was this review helpful to you? Yes | No 0 of 1 found this review helpful. Was this review helpful to you? Yes | No
Great mascara
Sampled

This mascara has a very smooth application. I love this product! I wear contacts and it does not irritate my eyes!

5
Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
natural mascara
SampledPurchased

I really like that this has no bad chemicals to get in your eyes. It gives a nice natural look, no clumps. More of an inky eye lash stain. The only downside is it doesn't add any volume to eye lashes.

4
Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
My favorite mascera ever
SampledPurchased

Goes on evenly, doesn't flake, and lasts all day. Also I don't feel like it dries out my eyes & as an added bonus since it's made with fruit pignments it smells good :)

5
Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
Awesome stuff!
Sampled

Very natural looking and I love that it's made from natural products since my 5 yo son decide to try it on while no one was looking. No worries about sensitive eyes for sure!

5
Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
Beautiful, lush lashes!
SampledPurchased

I wear contacts and this is the only mascara that I've found that doesn't irritate my eyes!
And my lashes look awesome!

5
Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
love the smell!
Sampled

I wish the sample had lasted longer! I had a very natural look. I had the black/tea shade and it was lovely.

5
Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
The best mascara
SampledPurchased

I love this mascara. It's stays on all day and night. It has a fantastic dark tone. I've bought it for myself and my daughters after trying a sample.

5
Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
Okay
Purchased

I like the smell of this mascara, but it cakes on and doesn't separate lashes like other mascaras. I've switched back from this one.

3
Was this review helpful to you? Yes | No 0 of 1 found this review helpful. Was this review helpful to you? Yes | No