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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
I've been despairing since my favorite cult brand of Japanese mascara changed its formula. Is this the answer to my prayers? Not sure yet (I'm pretty obsessive) but very pleased. Lovely dark pigment and definite staying power -- took me through a whole city day and evening out with no raccoon eyes. And for someone with super sensitive skin & eyes like me, very gentle. Hooray!4
I wish this mascara would stay on my lashes :( I like that it is all natural but it smudged very easily for me which is just a deal breaker for this type of product. Glad I got to try it though!3
Most mascara's and eyeliners irritate my eyes, but so far this one doesn't and it also smells really good!5
This mascara smells great, which is rare for mascara, but it does not hold up to the current mascara I already use. It goes one rather thinly and takes multiple coats to get that full look.3
My lashes need to be curled. Unfortunately this mascara didn't hold the curl. It is dark, but it is not at all lengthening or voluminous. I would consider it more like a tint. If you have naturally curved eyelashes (doesn't require an eyelash curler) and are looking for a very natural look, this would be prefect. It does smell amazing.1
This is a great concept, and I applaud the organic approach with this product. It smelled nice, but didn't provide the lash volume I was looking for and it also smeared easily and flaked by late afternoon.3
Smells so great, but it is a little pricey! I love the ingredients4
I really didn't notice much of a change in the use of this product. I didn't make my lashes look any fuller. I will just stick with my Calvin Klein mascara.2
I didn't experience any volumizing or lengthening no matter how many coats I put on... on the other hand, it never clumped, and it smells pretty nice.3
I think this is smudgy and flaky. I will not be buying it.1