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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
While I really liked the smell, i did not find the product to be the most effective mascara.4
I thought it was a great idea for mascara, and I was looking forward to trying it, but what a disappointment. I used this this morning,and I had to use my regular mascara over it. Not for me.
I really appreciate the smell of this mascara. Smells amazing but it didn't work for me. Made my lashes look clumpy and thin. I really enjoyed the smell and appreciated that it was made with fruit and natural ingredients.1
Works fine - but not better than more affordable options. MIGHT consider buying.4
Although this smells really nice I didn't feel like it was effective in any way. Barely darkened my lashes, did not lengthen or volumize and flaked horribly after an hour. Sorry but I'll take my chemical mascara any day over this1
great smelling! i have been trying it out on cool short days, i did not experience the color bleeding off to my face... maybe it had to do with the a cooler day and not a hotter day idk very nice though, i am so not a fan of chemicals.5
It is by far the best smelling mascara I've ever used. It was good at coloring my lashing and lasted all day but it was not very volumizing. I loved that it didn't clump when using. I would def. buy it just for the blackening of my lashes for every day use but not for going out.4
This mascara was ok, but not the best. It applies strangly and does not volumize or lengthen my lashes. I also clumped a little. After a few hours, it flaked all over my face. I will not use again.2
I think this is great for the organic, vegan shopper. I like very voluminous and lengthening mascara and I think this lacks that.1
Wow! I didn't even know they made an amazing product like this! Love that it's made out of fruit pigments and organic. The smell is really nice also. Must Buy!5