100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,943 Reviews 9,943 Reviews
3.6 out of 5 stars
5 Star
2779
4 Star
2831
3 Star
2418
2 Star
1073
1 Star
842
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Nothing special
Sampled

This mascara smells great, which is rare for mascara, but it does not hold up to the current mascara I already use. It goes one rather thinly and takes multiple coats to get that full look.

3
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not for me
Sampled

My lashes need to be curled. Unfortunately this mascara didn't hold the curl. It is dark, but it is not at all lengthening or voluminous. I would consider it more like a tint. If you have naturally curved eyelashes (doesn't require an eyelash curler) and are looking for a very natural look, this would be prefect. It does smell amazing.

1
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No Staying Power, but nice scent
Sampled

This is a great concept, and I applaud the organic approach with this product. It smelled nice, but didn't provide the lash volume I was looking for and it also smeared easily and flaked by late afternoon.

3
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Smells so good!
Sampled

Smells so great, but it is a little pricey! I love the ingredients

4
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Mascara
Sampled

I really didn't notice much of a change in the use of this product. I didn't make my lashes look any fuller. I will just stick with my Calvin Klein mascara.

2
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Organic, but not much else
Sampled

I didn't experience any volumizing or lengthening no matter how many coats I put on... on the other hand, it never clumped, and it smells pretty nice.

3
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Nope
Sampled

I think this is smudgy and flaky. I will not be buying it.

1
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Didn't like
Sampled

I didn't like this product for me. Even though the ingredients are great, it did not lengthen or give me full lashes. Would not purchase this.

2
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Great for natural look
Sampled

This was really light and clump free. It went on smooth and is more for a natural look.

4
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My new favorite mascara~!
Sampled

I am trading in my Lorac and Urban Decay for this mascara. It gives me a lot of volume and it smells great. The brush is also shaped perfectly to help avoid clumping. I love it!

5
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