100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,934 Reviews 9,934 Reviews
3.6 out of 5 stars
5 Star
2776
4 Star
2829
3 Star
2416
2 Star
1073
1 Star
840
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Great for natural look
Sampled

This was really light and clump free. It went on smooth and is more for a natural look.

4
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My new favorite mascara~!
Sampled

I am trading in my Lorac and Urban Decay for this mascara. It gives me a lot of volume and it smells great. The brush is also shaped perfectly to help avoid clumping. I love it!

5
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smells great
Sampled

This is much better than my last mascara sample. The smell is great and works just as well as my normal mascara.

4
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Smells great...but....
Sampled

Nice to try an organic mascara. Enjoyed the scent, and had decent lengthening properties. My biggest concern was with product longevity...I got flaking half-way thru the day.

4
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Just okay
Sampled

Didn't get the wow effect from this mascara. My lashes didn't pop

2
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Great
Sampled

I enjoyed the scent of this mascara. I thinks it is great that it's all natural.

5
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if you like big lashes this isn't for you
Sampled

I like my lashes hefty, hefty, hefty and this mascara made them wimpy, wimpy, wimpy. It would.be good for someone who prefers a more natural look. I go big!

1
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Okay
Sampled

This wasn't my favorite mascara.. The smell was a little off, and it was a little clumpy. It felt like I had a lot of weight on my lashes

3
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Gave a lot of length
Sampled

Although this product did not make my lashes very full, it certainly added length.

4
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Black Tea!
Sampled

Wow, my sample in this month's box smells just like black tea which is pretty awesome and it actually works better than I initially thought it would. Looking forward to see how it works in the long term.

5
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