100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,897 Reviews 9,897 Reviews
3.6 out of 5 stars
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Clumps like crazy
Sampled

I liked the smell (believe it or not it has a great scent) but the product itself clumped my eyelashes into three segments. It was like my eyelashes had dreadlocks.

2
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Empty!
Sampled

The sample tube I received of this mascara was nearly empty, there was enough product on the wand for ONE eye and when I looked inside of the tube it was completely white and clean! From what I did get to test, it was a subpar product and it had a scent which I felt uncomfortable putting near my eyes.

3
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It's great!
Sampled

It smells great. I had to layer it a lil more but it did make my lashes look fuller & I LOVE that's it's all natural.

5
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nice organic option
Sampled

I like to be as earth friendly as I can, and using make up that is 100% organic just makes you feel good! I was surprised that I didn't notice much difference from my normal mascara. It is a bit lighter weight in consistency, so I had to apply about 3 coats to achieve my preferred look, but I did enjoy using it.

4
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Wasn't dark enough..
Sampled

This stuff wasn't dark enough for me and I like a fatter brush on my mascara wands but I could see some people liking it.

4
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Just ok
Sampled

It's been a very long time since I've tried a new mascara and now I remember why. This was an adorable little sample and although it's not too important I like the idea of using natural skincare products when possible so I though I would give it a whirl. The brush in the sample (not sure about the full size) was a plain straight brush rather than the curved brush I'm used to so it was hard to put on without smudging (I have really long lashes). The product did lengthen my lashes but it went on very thin and did not give the appearance of thicker lashes that I like. Overall I think this product was just ok. I would be willing to try this brand again but for now plan to stick with my tried and true drug store brand mascara.

1
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Smells great!
Sampled

I thought this was a little weird until I tried it, but it smells fantastic and worked great for me. It lasted pretty much all day and left my lashes still feeling soft.

4
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flaky
Sampled

I found that this flaked off in no time at all. Prefer waterproof chemicals.

1
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Natural Looking
Sampled

I like that it is all natural ingredients and doesn't irritate my eyes. However, the price is a little steep compared to drugstore mascaras that work better to make eyelashes fuller. It was nice to finally receive a sample of mascara to try. It looks natural and doesn't clump.

3
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smells like medicine
Sampled

I was amazed that fruit is used for the color in this mascara - but I could not get past the smell. It smells like red cold medicine.

2
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