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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
I really liked this product. It didn't clump like my regular mascara and its all natural!5
I like the idea of this natural mascara. and it worked much better than I thought it would.
If youre looking for a nice light weight mascara this is a great choice. I generally need something thicker - as my lashes are not very thick on their own.
Im not one to go out of my way looking for organic beauty products, but this mascara is a nice surprise. It smells good. It takes a few swipes for it to even show up, but I'm sure it's a nice base for the mascara process5
I actually loved this mascara. The brush really helps to fan out the lashes without clumping them up, and the mascara goes on very nicely. It also doesn't crumble off or flake. The only thing I don't like about it is the price. Because of that, I will be sticking with my faithful pink and green commercial brand for now.4
Went on smoothly--a little black under the eye after a full day of wear though!4
I've been despairing since my favorite cult brand of Japanese mascara changed its formula. Is this the answer to my prayers? Not sure yet (I'm pretty obsessive) but very pleased. Lovely dark pigment and definite staying power -- took me through a whole city day and evening out with no raccoon eyes. And for someone with super sensitive skin & eyes like me, very gentle. Hooray!4
I wish this mascara would stay on my lashes :( I like that it is all natural but it smudged very easily for me which is just a deal breaker for this type of product. Glad I got to try it though!3
Most mascara's and eyeliners irritate my eyes, but so far this one doesn't and it also smells really good!5
This mascara smells great, which is rare for mascara, but it does not hold up to the current mascara I already use. It goes one rather thinly and takes multiple coats to get that full look.3
My lashes need to be curled. Unfortunately this mascara didn't hold the curl. It is dark, but it is not at all lengthening or voluminous. I would consider it more like a tint. If you have naturally curved eyelashes (doesn't require an eyelash curler) and are looking for a very natural look, this would be prefect. It does smell amazing.1