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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
This was really light and clump free. It went on smooth and is more for a natural look.4
I am trading in my Lorac and Urban Decay for this mascara. It gives me a lot of volume and it smells great. The brush is also shaped perfectly to help avoid clumping. I love it!5
This is much better than my last mascara sample. The smell is great and works just as well as my normal mascara.4
Nice to try an organic mascara. Enjoyed the scent, and had decent lengthening properties. My biggest concern was with product longevity...I got flaking half-way thru the day.4
Didn't get the wow effect from this mascara. My lashes didn't pop2
I enjoyed the scent of this mascara. I thinks it is great that it's all natural.5
I like my lashes hefty, hefty, hefty and this mascara made them wimpy, wimpy, wimpy. It would.be good for someone who prefers a more natural look. I go big!1
This wasn't my favorite mascara.. The smell was a little off, and it was a little clumpy. It felt like I had a lot of weight on my lashes3
Although this product did not make my lashes very full, it certainly added length.4
Wow, my sample in this month's box smells just like black tea which is pretty awesome and it actually works better than I initially thought it would. Looking forward to see how it works in the long term.5