100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,866 Reviews 9,866 Reviews
3.6 out of 5 stars
5 Star
2748
4 Star
2813
3 Star
2404
2 Star
1065
1 Star
836
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Awesome Mascara
Sampled

This mascara smells amazing and goes on easy. It does not clump and you can create various looks with it. One coat, for me, gives me volume and separation for days I cannot spend a lot of time on my makeup. Two or three coats gives me a more defined look to my eyes. I love that this is all natural and healthy to use on my lashes.

5
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So Excited to try
Sampled

Perfect size for a mini makeup bag! Can't wait to use.

4
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Nice smell
Sampled

I have never had a mascara that smelt. It was a pleasant surprise and made my eyelashes look amazing!

5
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LOVE THIS
Sampled

This mascara is really good, it goes on smooth and extends and volumizes and it smells good!

5
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Smudgy
Sampled

This mascara has a fruity scent, which I noticed right away when I opened it. It's quite a wet formula, which tends to weigh down my lashes and straighten out the curl. It also smudges on me within the hour. I appreciate a mascara with natural ingredients, but unfortunately this just doesn't work on me.

2
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Love the rich color
Sampled

I have tried a similar natural masacara and was not impressed. This product works great, however. The color looks very rich and my lashes definitely are thicker and longer without being stiff.

4
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It was okay.
Sampled

I already have a mascara I love, so I wouldn't switch for this one.

3
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Berry Mascara
Sampled

I liked that it enhanced my lashes to look thicker, but it was a little messy. Over all I do like it because it went on very smooth and lashes looked great! And it smells good. Didn't make my eyes water either. I am going to purchase this product.

3
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Good Idea
Sampled

I like the idea of this mascara- all natural, pure etc....however, the mascara itself didn't really wow me. I use other mascaras that deliver better results even if they aren't all natural. The Black Tea sample I received smelled a little funny as well.

3
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smells amazing
Sampled

This mascara seriously smells good enough to eat, its crazy! Its not at all volumnizing, but its a good black shade, and looks extremely natural - no clumping in the slightest!

4
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