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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes.
I'm a bit of a mascara snob, and I was pleasantly surprised when I put this one on. In a few hours, however, I had a black ring around my eyes :(3
If natural ingredients were more important to me, I'd probably rate this mascara higher, but I have tiny little lashes that need lots of help, and this doesn't exactly do it for me. Just ok.3
I appreciate that this is made of natural ingredients and smells nice, but it does not live up to my current mascara, which is also made of natural ingredients.3
I have very oily skin and this product, like all others, rub off onto my eyelids and under my eyes. It smells good, is smooth, and seems like a very good product for someone with less oily skin.3
I received a sample in my Birchbox. I prefer a mascara that lengthens and volumizes and this mascara just didn't do the trick for me. However I love the fact that this mascara uses fruit and tea as pigment. I also love the scent which was a big surprise.3
I can't express enough how much I love this mascara. It doesn't really do a lot of volumizing or lengthening, which is fine with me, because I have very long, thick eyelashes anyway. However, what it does do is give a really nice, natural looking dark tint to my otherwise almost invisible red eyelashes. I got the sample in Black Tea, and I adore the fact that it is a NATURAL black, rather than a super blue, fake looking black. And, it's amazingly gentle on my sensitive eyes! I will definitely be repurchasing.5
I did enjoy this mascara, first of all it smells amazing and fruity! I liked that it is all natural ingredients and it goes on well. To me, this is a good daytime mascara because I found it really doesn't lengthen or give your lashes crazy volumes, just a very natural day look. I particularly liked how it made my lower lashes look, and with no clumping! I hate clumping! I would buy this product again.5
Smells great and goes on soft and smooth. Great if you want a light mascara look. I prefer a bolder look.3
Not impressed. It took several coats to see it was even on. I went to work and when I went in the building my eyes were watering and it looked like I was crying black. Smudges easily.1
Received the sample in my box and generally, it's pretty nice. Very pigmented, lengthened my lashes a bit and thickened them as well... the formula seemed a little dry, although it lasted very long without flaking or losing volume/curl, so maybe the dryness is a good thing?4