100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,957 Reviews 9,957 Reviews
3.6 out of 5 stars
5 Star
2789
4 Star
2832
3 Star
2418
2 Star
1074
1 Star
844
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Not happy
Sampled

I have to say that this product does smell very good. However, I do not like the applicator, it is similar to a low end brand of mascara. And although it is organic based, it does not do anything for my eye lashes, therefore I will never use it. Very disappointed with my ENTIRE birch box this month.

1
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Cute
Sampled

The packaging was super cute, and its great that the ingredients are all natural. And I love how it made my lashes look long and full. Great product.

5
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Healthy eyelashes
Sampled

The only thing I didn't really like about this product was the strong scent, other than that it works pretty well!

5
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It's ok
Sampled

I didn't care for this product. It smells bad. I am never bothered by smells but this really bothered me. It is a wet formula but while you're putting it on it starts to dry very quickly and clumps. I would not purchase this product.

3
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great mascara!
Sampled

I'm a huge fan of all natural, and better yet--organic, products. This mascara works great and I love that it skips all the ridiculous chemicals. Definitely buying it!

5
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great mascara
Sampled

I really liked this product. It didn't clump like my regular mascara and its all natural!

5
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Great Concept
Sampled

I like the idea of this natural mascara. and it worked much better than I thought it would.
If youre looking for a nice light weight mascara this is a great choice. I generally need something thicker - as my lashes are not very thick on their own.

4
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Cool
Sampled

Im not one to go out of my way looking for organic beauty products, but this mascara is a nice surprise. It smells good. It takes a few swipes for it to even show up, but I'm sure it's a nice base for the mascara process

5
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Mascara
Sampled

I actually loved this mascara. The brush really helps to fan out the lashes without clumping them up, and the mascara goes on very nicely. It also doesn't crumble off or flake. The only thing I don't like about it is the price. Because of that, I will be sticking with my faithful pink and green commercial brand for now.

4
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Nice!
Sampled

Went on smoothly--a little black under the eye after a full day of wear though!

4
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