Please enter your password to continue.
While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
This is a nice little effective tube to keep in my purse.3
I am so amazed by this product.... 100% pure fruit pigmented... weird... I am into it!4
Very difficult to apply. I took a long time to put on a single coat, but it does look pretty when it's on.3
This smelled really fruity which I wasnt really expecting and it was nice. But It did nothing for my eyes...I didnt even notice a change after putting it on.2
I was excited to try this when i opened my box. I loved the scent, adn that it was all antural. Unfortuantly my body chemistry didn't agree and it ended up making my eyes itch all day.1
I would LOVE to try this in the blueberry color! I like that this is highly pigmented, but doesn't goop on. I like that it leaves my lashes soft and doesn't clump. Also, it smells amazing.5
I love mascara, but this product wasn't very effective. It did not volumize or thicken.3
I think this is a nice mascara. The formula went on smoothly, with no clumping or flaking, and looked very nice. Unfortunately, I prefer to use the "tubing" kind of mascara, because I have very oily eyelids, and regular mascaras give me raccoon eyes by the end of the day (this was no exception). If I used regular mascara, I would seriously consider this--if the price was a little lower--but I did think it was a very nice formulation. I like the 100% Pure brand on the whole, and I was very glad to be able to sample this.4
This mascara smells great! I really liked it for a natural eye, but it's not for a 'va-va-voom' lash look.
Perfect to pair with a vampy-ombre pout.
I like the way it conditions but not big for volumizing.prefer my other mascara as I have loss of lashes4