100% Pure Fruit Pigmented Mascara

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes.

100% Pure Fruit Pigmented Mascara
3.6 out of 5 stars, based on 9,854 Reviews 9,854 Reviews
3.6 out of 5 stars
5 Star
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3 Star
2404
2 Star
1062
1 Star
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Fruit Pigmented Mascara
Sampled

I have the black tea one, it seems to work fine so far. I'm wearing it for the first time now & haven't had any problems yet. I love the brush on this one. It's basically clump-free! I can't wait to try some of the other colors!

5
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Not impressed
Sampled

I was really excited to try this. But i was dissapointed. I mean, I will probably use up all of my sample but i will definitely not purchase. It smells delicious and I really like the concept but it takes around 10 applications per eye to notice that any mascara is on it. I got really frustrated.

2
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did not do it for me
Sampled

I have super long lashes, and this had no hold to spike them up...

3
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Smells Good
Sampled

But doesn't really provide the sort of look I prefer.

3
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Meh
Sampled

Don't get me wrong, this mascara smells great and it's a great concept, but it just didn't quite cut it. In my defense, birchbox spoiled me with the Eyeko magic mascara.

4
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Quality Mascara
Sampled

It works just as well as any other mascara in that price range, but I really like that it has natural ingredients.

4
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allergy eyes
Sampled

I have lot of allergies and have to be careful with my makeup products. This mascara is a perfect fit for me!

5
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Very subtle
Sampled

A nice mascara but extremely subtle--I had to put on two coats just to see that there was anything there.

3
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Great find
Sampled

I've been wanting to find a natural mascara and I was thrilled when I got this sample. It works great and smells great.

5
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Good, not great
Sampled

This mascara had good volume, but did not last well. It flaked off and my lashes went flat during the day. Color was good - nice and black, somewhat glossy.

1
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