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While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red colorand had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes. The water-resistant formula is also perfect for use on sensitive eyes.
overall a very average performing mascara. It has a great darkening formula, but wasn't volumizing at all. I appreciate that it was natural as it's going near my eyes.3
I like this mascara. It added length to my lashes without making them clumpy at all. I also noticed that my lashes feel soft with it on, not hard or sticky. I don't think it makes my lashes look thicker though. It also smells nice, very different for a mascara.4
I really enjoyed trying this mascara from the Jan. '14 BB. I liked the color (black tea) and scent. It did a good job lengthening and darkening my lashes. The effect was fairly natural, not over-the-top-glamorous for night-time. I prefer this type of mascara, especially for daytime. If you prefer mascara that makes your lashes look like huge spider legs, you may be happier with a different product.
Pretty packaging, as well!
I'm a stay at home mom and don't wear a ton of makeup. I do wear mascara and eyeliner almost everyday though. I have such a hard time finding a mascara that doesn't clump or leave flakes. This mascara doesn't do that. It's nice and smooth, no clumps, great color and smells great too. It has great color that after two coats it's not to thick, perfect !5
I loved the smell of the mascara but I don't think it lengthened or volumized at all.4
I thought it was strange that the mascara smelled like fruit (obviously it is fruit pigmented). It also was not that impressive of a mascara. Nothing special.2
Its great for a natural product! I'd wear this mascera.4
I like the story and concept behind the brand, so I was excited to try it out. The packaging was cute and the mascara smelled amazing! I put on a couple of coats and liked the initial results: natural looking, long skinny lashes. However, three hours later I looked in the mirror and my under eye was dark due to chipping/flaking mascara, and my lashes looked limp. I prefer longer lasting mascara.2
This mascara worked well and I got very little clump. It lasted all day, but it wasn't as volumizing as some I have used.5
This mascara smells amazing and goes on easy. It does not clump and you can create various looks with it. One coat, for me, gives me volume and separation for days I cannot spend a lot of time on my makeup. Two or three coats gives me a more defined look to my eyes. I love that this is all natural and healthy to use on my lashes.5