IT Cosmetics® Brow Power™ Universal Brow Pencil

Bold brows may be having a moment, but there’s nothing novel about well-shaped arches. Happily, it’s never been easier to get elegant brows. Our latest crush: this non-smudging, waterproof eyebrow pencil. The neutral hue works for all hair colors, and the nourishing formula actually feeds hair follicles for maximum fullness.

IT Cosmetics® Brow Power™ Universal Brow Pencil
4.6 out of 5 stars, based on 172 Reviews 172 Reviews
4.6 out of 5 stars
5 Star
124
4 Star
33
3 Star
9
2 Star
4
1 Star
2
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Love this brow pencil
Purchased

I think this is the best brow pencil I have ever owned.
Goes on smooth, easy to use, and matches even my black eyebrows.
I love the fact that it has a brow-brush on the other side!! Stays on all day long and washes off very easily.

5
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Great brows - little effort
Purchased

I've never been much of a brow groomer until I got this product. It's easy and the results are amazing.

5
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PERFECT FOR BLONDES

As a blonde i have had THE MOST DIFFICULT time trying to find a shade to fill in my eyebrows that looks natural, but thanks to It Cosmetics i don't have to look anymore. I have found my perfect match! As a blonde i have very light ash brown eye brows, which is difficult to find an eyebrow color, so when i tried this a was so happy to find that the color is buildable for more coverage but matches wonderfully.

5
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Awesome brow pen
Purchased

I have blonde hair and very fair colored eyebrows, so I was really looking for a brow pen that wouldn't look so obvious I was filling my brows in and would work with my complexion and hair color. This brow pen really does the trick! Highly recommend this one!

5
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Love this

It holds my eyebrow hairs in place and you can go from making it dark or light with how hard you push down while coloring.

5
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hands down best on the market
Purchased

I have been on the hunt and this is by far the best. I have dark like black eyebrows and there are some sparse spots. If I could find a color that matched it looked garish, if I found something that applied well it didn't match color wise. this is light if you press light and dark if you press hard- genius right!?

5
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Truly Universal
Purchased

I don't know how they do it. I color my hair frequently, going from almost black to blonde to now an auburn red/brown. This brow pencil works for all of them. I also love the oval shape, you can use the edges to create more of a hairlike feathery line or more of the flat tip to create a bolder shape. The brush is soft and works to blend out the color and the packaging is nice and compact. The metal exterior even feels a bit luxe. Love it, will repurchase.

5
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The Best
Purchased

As an amateur brow penciler, this is the best thing if you need to do some filling in, but aren't interested in being super defined. I also love this because my hair often swaps from blonde to brunette, all it takes is a little extra layering to darken up the color.

5
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Best Brown Pencil Ever!!!
Purchased

I've been using this for years and love it. I got my Mom and a friend of mine hooked on it also. We all have different haircolor and brow color and thickness, but it works great on all 3 of us. Good quality product and great value.

5
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best eyebrow pencil ever
Purchased

The neutral color really works well on everyone (i have black hair, but my blonde friend used it too and it looked great on both of us). in addition the built in brush is a great feature.

5
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