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IT Cosmetics® Brow Power™ Universal Brow Pencil

Bold brows may be having a moment, but there’s nothing novel about well-shaped arches. Happily, it’s never been easier to get elegant brows. Our latest crush: this non-smudging, waterproof eyebrow pencil. The neutral hue works for all hair colors, and the nourishing formula actually feeds hair follicles for maximum fullness.

IT Cosmetics® Brow Power™ Universal Brow Pencil
4.6 out of 5 stars, based on 176 Reviews 176 Reviews
4.6 out of 5 stars
5 Star
126
4 Star
35
3 Star
9
2 Star
4
1 Star
2
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Best ever
Purchased

I had literally tried them all always come back for these , color are great , slide super smooth don't smudge and the color is adorable , what else can you ask for ? Buy them all

5
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Please re-stock this product, Birchbox!

I absolutely love this pencil! It's a super-flattering shade , even with my multitude of hair colors! I was using brown eyeshadow previously to fill in my brows but this is way more precise and natural looking. I can't wait til birchbox has this in stock again!

5
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Love this brow pencil
Purchased

I think this is the best brow pencil I have ever owned.
Goes on smooth, easy to use, and matches even my black eyebrows.
I love the fact that it has a brow-brush on the other side!! Stays on all day long and washes off very easily.

5
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Great brows - little effort
Purchased

I've never been much of a brow groomer until I got this product. It's easy and the results are amazing.

5
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PERFECT FOR BLONDES

As a blonde i have had THE MOST DIFFICULT time trying to find a shade to fill in my eyebrows that looks natural, but thanks to It Cosmetics i don't have to look anymore. I have found my perfect match! As a blonde i have very light ash brown eye brows, which is difficult to find an eyebrow color, so when i tried this a was so happy to find that the color is buildable for more coverage but matches wonderfully.

5
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Awesome brow pen
Purchased

I have blonde hair and very fair colored eyebrows, so I was really looking for a brow pen that wouldn't look so obvious I was filling my brows in and would work with my complexion and hair color. This brow pen really does the trick! Highly recommend this one!

5
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Love this

It holds my eyebrow hairs in place and you can go from making it dark or light with how hard you push down while coloring.

5
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hands down best on the market
Purchased

I have been on the hunt and this is by far the best. I have dark like black eyebrows and there are some sparse spots. If I could find a color that matched it looked garish, if I found something that applied well it didn't match color wise. this is light if you press light and dark if you press hard- genius right!?

5
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Truly Universal
Purchased

I don't know how they do it. I color my hair frequently, going from almost black to blonde to now an auburn red/brown. This brow pencil works for all of them. I also love the oval shape, you can use the edges to create more of a hairlike feathery line or more of the flat tip to create a bolder shape. The brush is soft and works to blend out the color and the packaging is nice and compact. The metal exterior even feels a bit luxe. Love it, will repurchase.

5
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The Best
Purchased

As an amateur brow penciler, this is the best thing if you need to do some filling in, but aren't interested in being super defined. I also love this because my hair often swaps from blonde to brunette, all it takes is a little extra layering to darken up the color.

5
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