IT Cosmetics® Brow Power™ Universal Brow Pencil

Bold brows may be having a moment, but there’s nothing novel about well-shaped arches. Happily, it’s never been easier to get elegant brows. Our latest crush: this non-smudging, waterproof eyebrow pencil. The neutral hue works for all hair colors, and the nourishing formula actually feeds hair follicles for maximum fullness.

IT Cosmetics® Brow Power™ Universal Brow Pencil
4.6 out of 5 stars, based on 172 Reviews 172 Reviews
4.6 out of 5 stars
5 Star
124
4 Star
33
3 Star
9
2 Star
4
1 Star
2
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Subtle
Purchased

I got this a few weeks ago. It's effective, but also subtle. Every time I wear this stuff in my brows I get compliments about how good I look and that I look younger. People ask me what I'm doing differently or that they like my make up but I know they can't quite pick up why...like they're looking for an explanation that I'm not going to give them. Yes...this is THAT stuff.

5
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Great product
Purchased

Really glad I got this. I'm a sucker for anything that claims to enhance hair growth with natural ingredients. While I can't confirm if that's true yet, the formula goes on smooth enough that i'm not tugging out my eyelashes when applying. looks very natural when lightly brushed out
I love the shade- very neutral. I have dark blonde hair and my brunette friend also loves this.

5
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Good - not great
Purchased

I liked this product, but didn't feel that there was anything that special about it - especially for the price. The color is good, universally flattering, and the brush works really well, but beyone that, I wasn't impressed. The wide point doesn't allow for the kind of precision I prefer, and I find it hard to achieve a more high-impact, dark brow with it.

3
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Have been using for years
Purchased

I love this brow pencil and was glad to see it offered by Birchbox...I have blonde hair and the pencil truly is for all hues. Applied in the morning and it will last all day without reapplication (nice in the NC summer humidity). At some point I thought I read that it helps stimulate brow growth...not sure if that is true but sure like the way it goes on and stays on.

5
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Brow Power

Starting using this product last week. Easy to apply. Looks natural. Stays put, but is easy to adjust when needed.

5
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THIS IS THE BEST EYEBROW PENCIL

Hands down I have tried every eyebrow product. I have crazy brows that have no pigment in places that make them look patchy. This pencil works phenomenal!

5
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Wonderful

I am still new to using brow pencils but this was wonderful. I love the shape of the pencil and the brush. Gave my brows a well defined shape and depth of color and did not smudge but washed easily away at night. Overall great product.

5
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Love it!
Purchased

This brow pencil is by far the best I've used! It is extremely easy to use and nearly foolproof. My eyebrows look better defined and fuller, while still looking completely natural.

5
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Great eyebrow pencil

I usually do not like eyebrow pencils, but this was great. It was just the right amount of color. The brush really helps to keep the look natural.

5
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I love this brow pencil.

Seriously- it's super easy to use (just draw in where you want coverage!) and looks very natural. It's simple to create a well shaped arch, and it doesn't smudge easily. The added brush is nice too. I have added this one to my must-have list.

5
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