IT Cosmetics® Hello Lashes

The name of this product should really be Hellooooo Lashes. You’ll understand what you mean once you apply it. The overachieving mascara gives you the benefits of five products: a conditioning lash primer, lash-enhancing serum, volumizing mascara, lash tint, and lash comb. Plus the fast-drying formula is water-resistant and flake-proof—making it the ultimate day to night product.

IT Cosmetics® Hello Lashes
4.4 out of 5 stars, based on 27 Reviews 27 Reviews
4.4 out of 5 stars
5 Star
16
4 Star
7
3 Star
3
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1 Star
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I could buy a better mascara at a drugstore..
Purchased

I bought this mascara based on the fact that the brush resembled benefits they're real mascara and birchbox wasn't carrying that kind at the time plus they were the same price and it had a good review. I'm always up for trying new products but please take my warning this is the CLUMPIEST mascara I have ever used...it clumps on the brush and after scraping it on the side of the tube to get most of the gunk off it still clumps on your lashes. I have been able to use it because of a lot of extra work with an eyelash comb but I highly recommend leaving this one on the shelves or in the birchbox shop.

1
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An average mascara

I really don't see much difference in this mascara. I would compare this to any drugstore brand. Wouldn't buy again.

3
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OK
Purchased

I bought this mascara based on the "flake-resistance" bit. Unfortunately, not only does it flake off on me, but it also creates a really awesome raccoon eye by midday. I was looking for a water resistant mascara that could hold it's own, but this didn't work for me. With that said, I had no clumping issues and I do really enjoy the wand.

3
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Clumpy
Purchased

I was not a fan of this mascara. It clumped more than my regular drug store brands, though it was more expensive. It was deep black, water-resistant, and stayed put all day, but it was so hard to put on in a way that wasn't clumpy, that didn't matter much. The little corner brush on the end just served to catch more globs of product and make things more clumpy.

3
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Solid.
Purchased

I normally use a different mascara, but wanted to switch it up, so tried this one based on reviews. I like that it goes on smoothly and has staying power. I did feel like the actual tube dried out and the mascara itself got flakier after a bit. I'm a 2 coats gal, so no mascara actually gets to "old" status with me, so I felt that it was unfortunate. However, with regards to the rest of it, I definitely liked it and lifted and coated really well...until the flaky point, ha.

4
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AWESOME!
Purchased

I was using Benefits Bad girl lashes, which is impossible to remove but up until now I thought was worth the struggle.
This is FAR superior and easier to remove. Easy to layer, doesn't flake, rick color, and has the best wand ever. I will stop my search for mascaras, and will only be buying this product from here on out.

4
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Love this mascara!!!
Purchased

Doesn't rub off, flake off or create raccoon eyes. Adds length and volume to my lashes. Nice product and I would buy this again for sure!

4
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Not what I thought
Purchased

i read all the reviews..maybe I just have bad lashes ..but it wasn't my favorite. At first it was great but after a few uses it started clumping..like other brands I won't name. Not sure because of what they use in the products for the volumizing effect..but sorry hard time finding mascara that works for my thinning lashes. Getting old stinks.

4
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Great for length
Purchased

This a great lengthening mascara. Washes off easily with my normal cleanser. I don't recommend using an eyelash curler with this product, it curls the lashes up on it own.

4
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Gives thick lashes
Purchased

I really do like this mascara despite the potential of it being a little messy. However those little clumps or boo boos on the eyelid are easily removed. The overall effect gives me the most amazing lashes that I have not had since my younger years. The little ball tip on the end also helps to pick up those lashes at each end that are usually missed by a normal wand.

4
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