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The name of this product should really be Hellooooo Lashes. You’ll understand what you mean once you apply it. The overachieving mascara gives you the benefits of five products: a conditioning lash primer, lash-enhancing serum, volumizing mascara, lash tint, and lash comb. Plus the fast-drying formula is water-resistant and flake-proof—making it the ultimate day to night product.
I was a Benefit mascara user but had difficulty removing it and it tended to leave marks on my upper lid that I didn't like...I got the It Hello Lashes as a sample and really liked it but I am a sceptic so didn't rate it till getting a full size (which was hard because it always out of stock-even at Ulta). This is a great mascara, easy to apply, stays where you put it and looks great. No clumping. I love the brush, the end helps reach and define corner lashes. Also easy to take off, best mascara yet.5
I have tried this mascara and their combo primer/mascara/eyeliner called Tightline. MONDO FABULOUS. The brushes are all just the right shapes to reach every singe one of my lashes, top and bottom. I highly recommend using the Tightline on the upper lashes as a primer, and alone on the lower lashes, then applying Hello Lashes on the upper lashes as a second coat. The combination is AMAZING. I have been searching for the perfect lash for two years in an exhaustive search that has filled an entire lingerie drawer... THIS IS IT!5
I have tried Benefit, Smashbox, Too Faced, and IT Cosmetics over the last few months and my favorite is this one. It has a combing brush that is flexy and not so rigid you feel as though it is stabbing your eyes. I have super long lashes that touch beneath my brow bone, so when I put on mascara it can become messy if the formula is too wet or sticky and ultimately ruins my eye makeup (or makes me look like I'm in desperate need of a wax). This formula however goes on somewhat like a gel which eliminates the super wet extreme and super dry and flaky extreme (Thank you!!). Also, I can go all the way up my lashes and it doesn't leave marks on that area under my brow bone!! hurrah!! My only complaint is the ball on the end of the brush which can add a bunch of product inadvertently, if you're not completely aware of how you are holding the brush. I don't use the ball because the little combing brush announces my lashes perfectly.
Another success from IT Cosmetics! :D
I love this brush. The ball on the end is great for separating my lashes. I have really thin spot and this brush fixes it.5
No clumping or flaking with nice, buildable coverage. This unique brush makes it easier to grab the inside lashes and outer corners.5
I think I may have finally found the holy grail of mascaras. This mascara does everything it claims to do. It isn't clumpy, separates, curls, thickens, and appears to condition too. My eyes really pop with just a quick coat or two of this mascara. I am lucky to have rather long lashes as it is but this just opens up my whole eye and I look much less tired! Excellent mascara! Highly recommend!5
This absolutely the best mascara I have ever used. It separates and lengthens. I really think it makes my eyes pop. Perfect addition to a make up collection.5
This is not only a great mascara. The container is way cool and I love the brush on the mascara wand. This is a way cool mascara.5
my friend suggested trying this mascara and that it was 'as good as benefit's they're real' but easier to get off. so far, she is right! it layers nicely and makes my eyelashes pop and it comes off without heavy duty makeup remover. So far...fabulous!5
I might have found my holy grail of mascaras—no matter how much I layer this on, I can't get it to clump. Lashes look amazingly long, glossy, and separated. The little ball at the end of the brush makes it easy to reach the inner and outer corners for a wide-eyed, doll-lashes effect. And while I find that "lash enhancing serum" claims are normally just marketing, I swear my eyelashes are longer after having used this for a month. How much more can you ask for?5