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If there were such a thing as a “lip facial,” (and, heaven knows, there probably is) this lipstick would deliver the goods without requiring a salon appointment. The all-natural formula pampers lips on four different levels: It goes on creamy like a moisturizing lipstick, stays put like a lip stain, deeply hydrates, and delivers potent antiaging ingredients to treat and prevent those itty-bitty lip wrinkles.
So soft and creamy. This has a nice buildable color. With one coat it's a nice blush, with a few more swipes it becomes more bold. My lips feel like it has a balm on not a lipstick. My lips feel hydrated.5
I just got this in the mail yesterday and I am so glad I took a chance and ordered it. I love how moisturizing it is and it truly has softened my lips in one day. My favorite thing about this product is the color. It looks almost translucent in the packaging but when I put it on the faintest pink covers my lips and it looks FANTASTIC. I will definitely be reordering this when I run out.5
I bought this a week ago and have already used half of it i think. Love it because it's easy, provides just the right amount of color - "flush" - and feels great. Just wish it will last longer!4
This is such a beautiful tint on my lips (not to dark!) and it also is very moisturizing. I will definitely repurchase this!5
Left my lips super soft and gave a really nice pink glow like dior lip glow. I really liked this alot.5
Generally speaking, I hate having anything on my lips—I can't stand the feel of lipgloss, lipstick is iffy, and I can sometimes do a lipstain if it's not too drying. Then I bought this. It's like a really rich, creamy chap stick. Not too heavy or greasy—your lips just feel nice. Then there's the color: it gives you Snow White lips. Not "Oh, I really like her lipstick" color, but "Oh, she has such pretty red lips." Best of all, the color builds with repeated applications, so I can put it on for day and look natural, and by evening, I have something a little more dramatic. You can also dab a little on your cheeks for a soft flush, so it's a great multitasker.5
I love this stuff and almost everything from IT cosmetics! The color is beautiful and it is a stain so the color lasts all day. But it also moisturizes your lips and leaves them shiny. The shine does wear off, but the color stays until you take it off.5
This is like a better version of Benetint. I honestly can't achieve much of a stain with that product, plus it has no moisturizing properties, but this one sure does! This is a GREAT go-to moisturizer for the winter AND it leaves a nice, pretty flush that lasts. On me the color is definitely noticeable, but understated. Just the way I like it.5
This is a very hydrating lip gloss. I wish it had more tint though. The color is beautiful in its lipstick form, but when on the lips it is an even more delicate color, with the slightest flush of pink- mostly clear. This is the perfect gloss if you are not looking for a strong saturation of pigment, and want to go the understated, natural route. I would be interested in a more pigmented version of this chap-stick, in the form of a lipstick. But, I love this for the moisturizing qualities, and the light flush.5
This is the best lip product I've ever tried. It gives me the prettiest stain and leaves my lips incredibly soft. I only wish that some of the other shades were available.5