I am have fair skin and simply do not tan. I've tried a few sunless tanners in the past but was always left with streaky orange skin... not so attractive! I figured I'd give this product a try and was totally AMAZED! I am hooked. I've applied this product three times now (in the last 2.5 weeks). I've had so many comments on my "tan". (I just got back from Spain... no one has to know it's not a natural tan).
I like that this product is gradual, I applied this lotion twice a few days apart which gave me the look I wanted (and I have fair skin, so I don't know how well this would work on someone with a darker skin tone), and am planning to reapply once a week to maintain.