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The same way blockbuster movies can win Oscars (think: Titanic and Star Wars), certain drugstore beauty products can win elite industry honors. This box contains those rare gems. We teamed up with the Cosmetic Executive Women (CEW) Beauty Insiders’ Choice Awards—the Oscars of the beauty world—to create an exclusive box for you. This year, over 5,000 industry pros cast their votes for the best mass products, representing the best and brightest that drugstore beauty has to offer. Sample these breakout stars and get addicted. A $49 value!
Looking back at the 2014 Mass Appeal box I am so pleased that I purchased it on a whim. I enjoyed all of the products,even though I was hesitant about some like the Nivea balm and Simple eye gel.5
You absolutely cannot go wrong with these CEW collaborations. This was such an incredible value at a great price. Every product is easy to work into your regular routine and every one is a winner. I'm surprised by how much I love the mascara and the Rosy Lips. I've bought backups of each since trying them in the box.5
I love getting Birchbox mass appeal products! Drugstores have so many brands, it's hard to know what is great and what is junk. And the sample sizes are huge!5
I am in love with these boxes! The products that came in this box was amazing! And they were products, some I had heard of, and some I haven't heard of! And they were full size. And I have repurchased some of them. Thank you Birchbox!5
I love it when birchbox comes out with these special edition boxes! The products Inside are wonderful and definitely worth the price you pay! Samples galore that you will love and buy full size!5
Love it ......can't wait to get more, I'm really happy and I think the items I got were amazing. I will re order5
This box was filled with products I now love. It was nice being able to try products I can purchase at a drug store and am still using the lipgloss it included. I can't wait till another pack like this comes around.5
I purchased a number of these for a girls' movie night, and everyone was in love. It was such a great value, and pretty much everything was usable. The midnight blue eyeshadow was a bit much, but items like the lotion and olive oil chapstick became purse staples for all of us.5
I liked everything in this box I cant wait to buy these when they come out. I like to share my new finds with friends and family5
This was a great box of goodies, and I'm so glad I chose the mass-appeal box rather than the one with prestige brands. I loved everything in this box, and the value couldn't be beat. So many of these items are things I've passed by in the drugstore, but I won't anymore! They're great quality and several have become staples in my beauty routine (I'm talking to you, Simple eye roller, Burt's Bees hand cream and Nivea lip balm!).5