Create a free account to check out faster, store multiple shipping addresses, view and track your orders in your account, and much more.
Please enter your password to continue.
Invented by celebrity hairstylist Sarah Potempa, this game-changing curling iron is genius enough to crown her the Thomas Edison of hot tools. Her light-bulb equivalent of a beauty breakthrough? The steel rod rotates on its own, saving you the trouble of manually wrapping your curls—and ensuring that your ringlets are evenly spaced. At the press of a button, the rotating curling iron gently winds each lock of hair around its heated ceramic rod (and stops as soon as you let go). The rod can be switched to rotate clockwise or counterclockwise, so your curls always twist away from your face. Eureka!
I was hesitant to buy this product based on the steep price tag. But I have no regrets after using it! I have never been able to figure out how to use a curling iron, and this is pretty much idiot proof. And it's fun to use! If you're someone who struggles with a curling iron--and even if you're not--this is for you. The curls/beachwaves it creates are beautiful and worth the investment. I always get compliments on my hair when I use this, and it's only because of this tool!5
I bought this with hesitation even tho I have a curling iron, and two curling wands. I am not the most skilled when it comes to using hair tools, and when I do decide to style my hair it takes a lot of time for me and I don't get the same result every time. This wand has made everything so much easier. My curls look how I want them to look and I have definitely improved on the time management. It's a little scary at first, the barrel moves unexpectedly fast, but after getting used to it, it's not too bad. It has definitely replaced my previous wands. And I can't wait to start using it more and more for the holidays and parties.5
I was looking for something that would give me those perfect curls to waves look that i don't get naturally - i have thick hair; frizzy, long, wavy in the wrong places. I used to just blow out my hair and leave it as is - but something was missing...this tool! After getting a legit blowout in NYC with the perfect curly waves i knew i had to learn how to do it myself. This thing is paying for itself; it's easy to learn; a breeze to use, curls/waves last forever, and it's just...amazing. I will never again have to resort to a blowout because i have the secret weapon! and you can have it too!5
I love this curling iron! It makes beach waves a breeze. Easy to use and makes curling your hair a quick step. I would definitely recommend this iron to a friend. Not to mention Sarah is a sweet girl from my hometown!5
I am not the kind of person that spends this kind of money on a curling iron. Like, ever. So, after reading all these glowing reviews and acquiring a Birchbox discount, I caved in. My rationale was that I could always return it. Well, I've used it 3x already and I have to admit that the hype is true. This iron produces beautifully spaced ringlets that lasts for an additional day or two. I've lost track of the compliments I've received on my hair. It was easy to use from the start and I didn't find it bulky. I highly recommend this!5
This is a real game changer. I never would curl my hair in the past and now I do it all the time. So easy and love the length for my super long hair. The curls last for me even to day two!5
I'm not great at styling my hair so this curler has been great. It took me a few tries to get the hang of it and I suffered a couple minor burns (more a result of my clumsiness than an issue with the design) but I like how my hair comes out. It's expensive but for me, it's been worth it.5
I got an amazing deal on this product but I can absolutely see why it's worth 200$. It works very well. It takes about two or three times to get a totally hang of how to use it. It curls your hair very nice. The waves could have lasted a little longer but my hair still looked beautiful. Would recommend5
I have finally found a curler that works for my hair. The concept seems a little scary at first, but it is very user friendly!5
I purchased this based off of the reviews. It took some getting used to. I watched some YouTube videos on it and also videos from the sarahpotempa website which were extremely helpful. I have very long hair and it's really thick. With a regular curling iron I had to use TONS of hairspray in order to get the curls to last. With the beachwaver I don't have to use any product at all and it lasts all day. I get so many compliments on it. I love that my hair looks great and feels so soft.5