I was really expecting this to be one of those hair products that was all marketing and no action but I can admit-- I was wrong!! I have very difficult to manage, long, thick Asian hair and have tried just about every product on the market (I use 6-7 products in my hair daily, from various brands if that gives you any indication of how much I value my hair--and the products out there!!). so I really wasn't expecting to add to my regimen...but I plan to buy this! Sprayed on a light layer after blowdrying and pre-curling iron and found it really made a difference on my curls keeping them light and soft but frizz free. Huge fan. Have used similar products in the past that I really didn't feel the difference but with this one I was sold right away. Win.