I was looking for a totally different brow product when I happened to come across this one on BIRCHBOX. Originally, I wanted a brow powder but in a pencil shape, which is extremely hard to find! I have used cake-type brow powders before and they were ok, but tended to be difficlt to apply. After reading about the product, I decided to give this gel brow color a try and it was well worth it! The color is very natural, it glides on easily (with the little brush that is included with the set), and has good staying power! My mother even remarked that she liked the color and application! For whatever reason, the brush seems to do all the work and perfectly, so it is super quick and easy to apply as well! This Gelux Eyebrow from Cailyn is a keeper and is definitely worth the $19!