Birchbox Subscribe to Birchbox Subscribe to BirchboxMan Shop Birchbox Shop BirchboxMan Gift Birchbox BirchboxMan
Makeup Hair Skincare Fragrance Bath & Body Lifestyle Accessories Tools Nails Gifts with Purchase $25 and Under Birchbox Exclusives Best Sellers Limited Edition Boxes Birchbox Discovery Kits Value Sets What’s New Sale Beauty Brands Latest Articles and Videos
Skincare Hair Body Beard Shave Fragrance Apparel & Accessories Gifts with Purchase Sampled This Month $25 and Under Best Sellers BirchboxMan Exclusives BirchboxMan Collections Gift Sets Sale What’s New BirchboxMan Brands View the Guide

It's a 10® Miracle Leave-In Product

This restorative leave-in conditioner boasts 10 different benefits, including repairing strands, eliminating frizz, restoring shine, providing heat protection, preventing split ends, and more. Hair looks and feels healthier, and is stronger against future damage, too.

It's a 10® Miracle Leave-In Product
4.5 out of 5 stars, based on 9,983 Reviews 9,983 Reviews
4.5 out of 5 stars
5 Star
6572
4 Star
2372
3 Star
707
2 Star
197
1 Star
135
my profile
people who
purchased
sampled
Hair type
Thick
Fine
Straight
Wavy
Curly
Frizzy
Kinky
Dry
Normal
Oily
Hair color
Brown
Blonde
Black
White or gray
Red
Other
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
Didn’t do much for me
Sampled

I received this as a sample and didn’t like it for my thick, wavy hair. I usually look for moisturizing hair products and this wasn’t it.

1
Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
Nope
Sampled

I’d actually tried this years ago and didn’t really like it then but when I got it in my box I figured I’d give it another try because it’d been so long. But it was really heavy on my hair and seemed to make it more tangly while I was blow drying. Almost gave it a rough, crunchy texture. I’m not going to give it a third try.

1
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
I loathe this brand
Sampled

I know alot of people rave about this brand but I don't know why. I have tried many different ones and I dislike them all. Too heavy, and too strong of a smell

1
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Eh
Sampled

While it may do what it says the smell is so terrible thankfully I sprayed it into the sink first to smell it. Had I not I’d have needed to rewash my hair. No no change that scent please. Unless you also have a pesticide sister company.

1
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Not a good fit for my hair
Sampled

I prefer the specialized hair products I am already using.
I am sure that It's a 10 will probably work for someone whose hair needs this type of product

1
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Nope
Sampled

I used to love Its a 10 but they just don’t help my hair. They’re so heavy!

1
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Not for me
Sampled

This product is something I’d not use , so unfair for me to rate it

1
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Not special
Sampled

As a professional hair stylist, I am not at all impressed with this product.

1
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Greasy
Sampled

This product made my hair so greasy and limp! Would never use again.

1
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Made my hair more frizzy
Sampled

I have thick, curly, frizzy hair and this product seemed to make my hair worse. After using, it became frizzier than normal and just completely weighed my hair down and it felt so heavy on my head. I didn't like how it made my hair feel, either. Wasn't a fan.

1
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No