It's a 10® Miracle Leave-In Product

On a scale of 1 to 10, this leave-in treatment obviously gets…a 10 (we were going to be dramatic and say an 11, but, while true, that’s just confusing). Needless to say, we’re big fans. This miracle conditioner, which boasts 10 different benefits, eliminates frizz, restores shine with a few quick sprays, protects hair from all of those heated styling tools you love, and prevents split ends. Use it alone or as a restorative styling product.

It's a 10® Miracle Leave-In Product
4.4 out of 5 stars, based on 3,132 Reviews 3,132 Reviews
4.4 out of 5 stars
5 Star
1895
4 Star
796
3 Star
283
2 Star
86
1 Star
72
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people who
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sampled
Hair type
Curly
Dry
Fine
Frizzy
Kinky
Normal
Oily
Straight
Thick
Wavy
Hair color
Brown
Blonde
Black
White or gray
Red
Other
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
Great Leave In Conditioner
Sampled

This product is great at protecting hair from the heating elements used daily.

4
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Love this product.
Sampled

I actually already use It's a 10 regularly. I love it. It really is like a miracle hair product!

5
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Alright
Sampled

I wasn't thrilled with this product. I really didn't like the scent, mostly. My hair felt fine after, but not noticeably different. Overall, I much prefer 12 Benefits Instant Healthy Hair Treatment and Beauty Protector Protect & Detangle.

3
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Really Good!
Sampled

I actually really liked this product - it made my hair feel amazing, and seemed to combat the drying effect of mousse. I just need to learn the proper balance - it does have the tendency to weigh down my curls.

5
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Nice!
Sampled

Subtle scent, nice shine and doesn't leave hair oily.

5
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so excited to try this out!
Sampled

This has been on my wish list for a while, but it's hard to justify the price when I don't know how a product will work in my hair, and my hair can be really finicky (sometimes limp, sometimes frizzy, sometimes straight, sometimes curly...but without rhyme or reason) and so I was so so so happy to find this in my box this month! yay yay yay! and now I know that I love it and it's worth splurging on!

5
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Love this product!!!!!!!
Sampled

This is the best stuff you can put in your hair. I love this product and use it daily. I dont go without it! If you have dry hair it really helps and if your hair is oily then you just dont use as much and apply it mainly at the ends. All of the products from Its a 10 is great.

5
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smells bad and does nothing
Sampled

This did nothing for me and smells bad. I kept putting more on, but it did nothing to help with frizz, shine or texture.

1
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love it!
Sampled

I only wash my hair every other day to every three days and this product is great for no wash days! You can use it on dry or wet hair so it smooths my frizz and adds shine and softness. Really love this product!

5
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Light Weight
Sampled

I did enjoy this product, however, I don't regularly use leave in conditioner. The product didn't smell amazing, but it left my hair feeling soft. I have fine hair, and it didn't weigh it down. They sell this product at Target. My eyebrow waxer recommended it to me a while ago, so I'm glad it appeared in my birchbox!

4
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