It's a 10® Miracle Leave-In Product

On a scale of 1 to 10, this leave-in treatment obviously gets… a 10 (we were going to be dramatic and say an 11, but, while true, that’'s just confusing). This miracle conditioner, which boasts 10 different benefits, eliminates frizz, restores shine with a few quick sprays, protects hair from all of those heated styling tools you love, and prevents split ends. It's infused with green tea leaf extract to shield hair from environmental damage, and panthenol, a provitamin, to strengthen and soften strands. Use it alone or as a restorative styling product.

It's a 10® Miracle Leave-In Product
4.5 out of 5 stars, based on 8,998 Reviews 8,998 Reviews
4.5 out of 5 stars
5 Star
5890
4 Star
2190
3 Star
644
2 Star
164
1 Star
110
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sampled
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Apply
Super Smooth on my wild hair.
Sampled

I have tried every drugstore brand hair smoother out there ( and MANY high end brands) and this is the best. It works well and lasts several days keeping my hair smooth and calm. Most products "wear off" but this one is amazing. It is a little thick and you have to find the magic number of sprays but if you make sure you work it through with a comb you are golden. I have shoulder length thick curly hair and i use 4-5 sprays and focus on the ends :-)

5
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Love this stuff!
Sampled

I had heard of It's A 10 and always wanted to try it before buying a full-size. Selected this as part of my box and love it! A light mist in my hair and even after a blow dry, it still feels softer than normal! Awesome product for my frizzy/wavy hair!

5
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Great leave-in conditioner!
Sampled

I somehow receive a huge sample of this stuff every 6 mos. or so (though only once through Birchbox), and so maybe i'm just loving it because its always there, but… this is some good conditioner. Its is a little on the heavy side, and make sure your hair is pretty wet while applying.

5
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Great!!
Sampled

I love this stuff! It keeps my hair shiny and smooth with out getting greasy or gunky, and keeps it in place without getting sticky!

5
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Great leave in, not a strong detangler though!
Sampled

I like this for my hair and my toddler's hair. I don't think this is as effective as a detangler as the Beauty Protector Protect & Detangle though, so if detangling is your top priority, you may be more satisfied with that product.

5
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Works great at preserving your hair and getting rid of frizz

When I used It's a 10 the product worked great for my hair but using it everyday caused my hair to get a little oily. Otherwise a wonderful product.

4
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Must have
Sampled

This is a must own. No greater hair detangler on the market!

5
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Over Rated
Sampled

My friend uses this stuff and I've always loved it but when I got this sample, it just didn't meet expectations. I'll stick with coconut oil.

4
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Amazing!
Sampled

I had been debating about buying it's a 10 before but never wanted to spend the money. This product is amazing! I will definitely buy it. It's not a 10 it's 11! That's one higher!

5
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Ehh
Sampled

This product does what it says but there wasn't a wow factor. It made my hair soft but there isn't an amazing scent or any different from any other product like it.

4
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