It's a 10® Miracle Leave-In Product

On a scale of 1 to 10, this leave-in treatment obviously gets… a 10 (we were going to be dramatic and say an 11, but, while true, that’'s just confusing). This miracle conditioner, which boasts 10 different benefits, eliminates frizz, restores shine with a few quick sprays, protects hair from all of those heated styling tools you love, and prevents split ends. It's infused with green tea leaf extract to shield hair from environmental damage, and panthenol, a provitamin, to strengthen and soften strands. Use it alone or as a restorative styling product.

It's a 10® Miracle Leave-In Product
4.5 out of 5 stars, based on 8,546 Reviews 8,546 Reviews
4.5 out of 5 stars
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2119
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626
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155
1 Star
107
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SampledPurchased

love love love this!! i does everything it says! i ordered it and waiting partiently for it to arrive! :)

5
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Use this everyday

This is the one product I use every day, consistently. I spray it on right after I shower, and when I don't wash my hair I spray it on dry hair to blow it out and make it smooth.

5
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Hair Gorgeousness in One Second

Spray your hair with this any time you want to feel gorgeous, smell great, have soft shiny sleek and light luscious hair--you'll feel better right away. And this product smells so yummy, unobtrusive and uplifting. I run out of it all the time and then fill it up with water to get the most out of it. Especially on days when you might need a dry shampoo or no shampoo at all this thang is magic unto itself and makes me feel put-together, pretty, and refreshed.

5
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awesome
Sampled

i use this all the time on my towel dried hair and let it air dry - keeps my hair frizz-free, but doesn't weigh it down. i'm running out and need to buy the full size!!

5
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Long use product

I loved this product for years but after I finish whats left in my current bottle I won't be repurchasing. I've gone through about 7 BIG bottles of It's A 10, and I've loved it until now. I'd say its absolutely worth trying!

4
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Amazing

It truly is a miracle worker ! I have very hard and dry hair that tends to look lifeless. I am forever on the hunt to find something that makes my hair look healthy and soft without putting so much product . I'm a get out the shower and go type of girl so this works perfectly. It's more on the expensive side for such a small bottle but totally worth it . Help detangle my hair then when it dries, it's so soft and flowy. I'm addicted !

5
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Overall this product is awesome!
Sampled

I have tried out this product when the sample came in my birchbox. I liked it so much that I bought another bottle as soon as my sample ran out! The only downside, I feel like I go through it really quickly. I have very thick hair and I have to spray multiple times in order to get complete coverage, but even then, I feel like I go through it too quickly. Not sure if I am the only one.

4
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This product saved me...

Although my hair is thick in mass, the individual strands are unbearably thin. Add that to hair that goes most of the way down my back and you have a recipe for impossible knots and damage. This product saved me from all of that. Super easy to add to your routine after showering, it worked to detangle my hair while also leaving it soft and shiny, but most importantly it doesn't weigh down my hair or leave it greasy. I've been using this for 3 years and I don't intend to stop!

5
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The best leave-in product

Being someone who uses heat styling tools on an almost daily (if not daily) basis and also has naturally dry hair, this product works better than any other leave-in conditioner that I've used. The fragrance is nice but not overwhelming, and the formula isn't greasy or sticky.

5
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LOVE

I got this product and fell in love with it! It made my hair feel silky smooth and made it look wonderful! Would definitely recommend this to anyone who wants to treat themselves to something new for their hair!

5
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