It's a 10® Miracle Leave-In Product

On a scale of 1 to 10, this leave-in treatment obviously gets… a 10 (we were going to be dramatic and say an 11, but, while true, that’'s just confusing). This miracle conditioner, which boasts 10 different benefits, eliminates frizz, restores shine with a few quick sprays, protects hair from all of those heated styling tools you love, and prevents split ends. It's infused with green tea leaf extract to shield hair from environmental damage, and panthenol, a provitamin, to strengthen and soften strands. Use it alone or as a restorative styling product.

It's a 10® Miracle Leave-In Product
4.5 out of 5 stars, based on 8,875 Reviews 8,875 Reviews
4.5 out of 5 stars
5 Star
5795
4 Star
2170
3 Star
639
2 Star
161
1 Star
110
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Purchased

I have hard well water that can leave my hair very dry and tangled; I love using this product for getting a comb through my hair and keeping it healthy. Provides great protection from heat and flat irons.

5
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It really is a miracle
SampledPurchased

I was not really sure what this product was supposed to do when I first tried it, but so glad I did. I use it after towel-drying and before blow-drying. It helps keep my ends from drying out and my light baby-fine hair from flying away.

I loved it so much and raved about it, now my salon carries it as well. PS - they also charge more than Birchbox.

5
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Love

Use this all the time after I wash my hair and love! Makes my hair soft and smell good! Even my hairstylist use it!

5
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Savior Product

I used this product after deciding to stop destroying my dark brown hair by dyeing it blond. This combined with some serious hair masks made my transition back to healthy hair much more manageable. It smells wonderful and makes my hair smooth and shiny.

The only issue is that I find my hair dries a little bit slower when I use it. Definitely worth the positives of the product.

5
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Good hair product

Nice, although it has a relatively strong smell. An easy and convenient spray to use. It works well, and using only a little bit of it effectively eliminates frizz and adds shine.

4
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Amazing!

My hair has never looked or felt so nice! It's a 10 has a great smell and although the bottle is small it takes quite a while to go through because the product is pretty thick. This is my favorite leave-in product out there!

5
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My favorite product - but unfortunately so expensive

I discovered this little bottle of heaven YEARS ago - and it was a must-have. Every time I would get my hair cut, I would reach for another bottle to purchase on my way out. Seriously, nothing has ever done my hair better than this little bottle. Like Ryan Gosling riding in on a horse with a box of chocolates, champagne, and an endless supply of cat jokes - I immediately fell in love and never want to give this up! The only dilemma: it's hefty price. It's really expensive for its small size and my small budget - no matter how much I love it. Honestly, I wish I could get a birchbox of just this every month and I would be perfectly pleased with that.

5
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Overrated

I really don't get the hype on this product. It doesn't do hardly anything for my thick wavy hair. It doesn't make it softer or anything.

3
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It's a TEN. Literally.

Everything It's A Ten makes is a win. This is probably my favorite out of all of them. Hair detangles in a matter of seconds and it's super smooth, healthy and gorgeous. A must have!

5
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Love this!
Purchased

I can't imagine not using this spray. My hair is fine and prone to breakage, and while this doesn't completely prevent split ends, I have a lot fewer and don't need to get a trim as often. My hair is also smoother and needs less flat ironing after a blow dry. I use shampoo and this!

5
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