It's a 10® Miracle Leave-In Product Plus Keratin

We blow-dry, curl, and straighten our hair far more than we'd like to admit. Now, there’'s a product to save us from ourselves: Miracle Leave-in Plus Keratin. Infused with the protein that exists naturally in hair, this powerful leave-in conditioner addresses the spectrum of damage, from rebuilding after heat and styling stress to giving our strands the silky smoothness that we most certainly did not earn. Not only that, but the lightweight spray deeply hydrates, defrizzes, and detangles, all while polishing hair to a high shine.

It's a 10® Miracle Leave-In Product Plus Keratin
4.5 out of 5 stars, based on 1,490 Reviews 1,490 Reviews
4.5 out of 5 stars
5 Star
906
4 Star
414
3 Star
127
2 Star
27
1 Star
16
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people who
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sampled
Hair type
Thick
Fine
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Wavy
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Hair color
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Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
This serum is a must before blow drying!
Sampled

As a bleach blonde, finding and using great products are crucial to prevent breakage! My hair is so fragile around my forehead that it sticks up sometimes, even after hairspray! After using It's a 10 before blow drying, I haven't had this problem any longer. It leaves my hair feeling healthy, silky, and strong!

5
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Great product!
Sampled

I love this product! I have naturally curly (often frizzy) hair. I have been using this product before heat styling and also when letting hair dry naturally. It works great to maintain soft, frizz free hair and minimizes the damage caused by flat iron abuse! Love it!

5
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LOVED!!
Sampled

This was such a great leave-in conditioner and smelled so amazing!!! I love how it has keratin in it to help rebuild my hair. Used this one up super fast!

5
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Smells Great!
Purchased

The It's A 10 spray I received smelled great. The first time I used it, I could tell a difference in the smoothness and texture of my hair. Plus, it smelled awesome!

4
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Incredible product.
Sampled

I have curly frizzy hair so it's always a joy to find a product that keeps my coils on lock and helps me brush through my hair jungle. Excellent paired when styling with flat iron or diffuser.

Happy customer.

4
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Love it!
Sampled

I have frizzy, curly hair, and when I used this product, I could actually let my hair dry naturally without hating the way it looked!

5
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Great product, use sparingly
Sampled

This really is a terrific spray, but word to the wise (and those who have thin, fine hair), use this product sparingly as it can easily weigh it down and make it greasy if you spritz graciously. Two or three sprays from several inches away is all you need - comb or brush through afterward to spread evenly.

4
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I over blow dry
SampledPurchased

This product is perfect for dry, over done hair, and it smells amazing.

5
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HAir Care
Sampled

It is a rich spray and it has a lot of good for you things. It did not controll my frizziness but it made my hair feel soft.

5
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Protects well
Sampled

This product has a nice scent and seems to protect hair well. It does not leave a sticky or crunchy texture once it dries, though I have noticed that my hair does not hold curl as well on the days that I use it- probably an indicator that it's doing it's job and protecting against heat.

4
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