I love Juice Beauty's skincare line and was excited to try their makeup. I didn't have high hopes, because I wasn't sure if organic makeup would deliver. lt felt very soothing upon application, and really does create a "cream-to-powder finish". Even though it's not categorized as a BB or CC cream, it seems to have all the benefits of one. This is the only makeup I feel comfortable sleeping in (and I've tried BareMinerals in the past). My skin is very fair, and I usually have to use the lightest shade available, so I was also worried that there were only 3 color options, but it matched my skin perfectly! Although it took some layering to achieve "full coverage", the bottle is large, so I believe it's worth the investment.