I ordered the mink color, which was just a little darker than I was hoping for, but, from the other reviews I read before purchasing, was no surprise. It's a bit darker than the color shown, and offers a subtle and neutral shimmer (oh hey, like the name), vs a bolder and more noticeable sparkle. Something ladies will notice, but your average fella wouldn't be able to point out.
The liner goes on thick and creamy, which I feel really did make it easy to put on smoothly and evenly, but also meant that I put on a little more than I was expecting at first. Obviously easily fixed once you are more familiar with the product.
Also like other reviewers mentioned, it seems to smear fairly easily, so if you touch your face a lot, or often forget to take your makeup off at the end of the day, you will likely find that there is a subtle shimmer to more than just your eyes.