I love this mascara and am amazed at what a difference it is able to make with my eyelashes. It is easy to apply, doesn't smudge or wear off, doesn't clump, and looks great all day long. What I like the best is that it has a way of defining each individual lash and making them pop without being fakey-looking (I prefer an enhanced, yet natural look when I apply my makeup). The prongs on the end of the brush are able to grab and lengthen the very hard to reach inner and outer corner lashes that are barely there on me so I get a fuller and better proportioned look. This is my absolute favorite mascara, and I've been looking for a good mascara for a very long time. I wear contacts and it's nice to find something that doesn't flake and irritate my eyes.