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While not everyone can pull off the same shade of red, there is a shade for everyone. Instead of trying on lipsticks until you turn blue in the face, Jouer has narrowed it down to 5 tailor-made shades. Their Perfect Red Collection, combined with our beauty know-how, will help you discover the perfect hue for your coloring. So go ahead—consider this your green light to wear red. Each Hydrating Lipstick is packed with nourishing Brazilian Cupuaçu Butter, providing creamy coverage with major staying power. To find your perfect shade, match your skin tone (cool or warm) to your hair color (blonde, brunette, redhead, or black), and see which tube of Perfect Red belongs on your lips.
• If you’re a cool blonde, go for: Lana. This soft, cool red with blue undertones won’t make you look washed out (but will make you look gorgeous).
• If you’re a cool brunette or have black hair, go for: Simone. This bright, luscious crimson matches your intense coloring. If you prefer a lighter shade, you also look fab in Lana (lucky you).
• If you’re a warm blonde or redhead, go for: Grace. This cheery peony goes hand-in-hand with your sunny coloring. (Save Sophia—your other color match—for that all-important interview or candlelit dinner date.)
• If you’re a warm brunette or have black hair, go for: Sophia. This grownup terracotta shade is warmly alluring and ideal for darker locks.
• If you’re not sure, go for: Ava. This sassy hue can’t be tamed. With coral undertones, it highlights the best of both warm and cool tones.
I have never been a lipstick person, always found them too drying or too much upkeep no matter what I tried. But now I think I finally found a winner!! I'm so glad I got this in the Mother's Day box, the Lola color is the perfect every day shade. It's very hydrating and lasts a long time, plus the color doesn't disappear right away either even when you drink. I need to buy more now!!5
I took a chance on this lipstick because the reviews were so great and I was not disappointed. I chose the color Ava because I wanted something bright and the description said it worked for both warm and cool tones. It sure does, plus it stays on well and it is moisturizing! I love it so much I might have to try another color next...5
This lipstick goes on like a stain but has the texture of a creamy lipstick. I'm really happy with the color of Simone and the fact that it doesn't come off too easily!5
Beautiful True Red lipstick. i LOVE a red lip. this is very Hydrating not drying. stays put. Goes on very smoothy. and the color stays nice and true/5
I've wanting the perfect red for my skin tone but it seems I'm either in the middle or confused. Thus I opted for Ava which is supposed to look good on everyone. While I like it, it's too orange for me to purchase again. I have a stain in this color already with the added benefit of not smudging. Overall great if you know your tone and don't mind lipsticks.4
I hate finding the perfect shade of red. Thank you Jouer for taking out all of the guess work! Not only that, but it's a really great lipstick. Lots of pigment, so a little goes a long way and it stays on a long time.5
I love how long-lasting this lipstick is, it is a great matte and lasts through drinking and eating. I got Simone, which goes well with my coloring and almost every outfit. It's an incredibly versatile red, so I carry everywhere with me. It's become my go-to lip color. My only negative is that it's not quite as hydrating as I hoped.4
I love the brand so I thought why not. Well it 's to dark for me. I ended up giving it to my daughter and she loved it alot. She is a birchbox member and will most likely re-order.3
I have always loved red lipstick but I have shied away from it because I don't wear a lot of other make-up, fearing that it would look silly all alone on my bare face. This breakdown of skin tone/hair color as a reference made sense for a fool proof way to pick the perfect red. I LOVE it! The color is fantastic!5
This lipstick goes on smoothly and stays on all day. Although I'm a redhead, I have a cool skin tone, and I have been wearing both the Lana and Simone, and always gets lots of compliments .5