First, I am a cool brunette. Lana looks spectacular one me. It shows up one me as a Rosy color, to me it is somewhere between red and pink, but definitely Rosy! If I used a red lip liner, instead of nude, it probably would have been more red.
Next, It lasted all day on me and my lips never felt dried out.
I think this is a color that could work for most people, it really is flattering.