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While not everyone can pull off the same shade of red, there is a shade for everyone. Instead of trying on lipsticks until you turn blue in the face, Jouer has narrowed it down to 5 tailor-made shades. Their Perfect Red Collection, combined with our beauty know-how, will help you discover the perfect hue for your coloring. So go ahead—consider this your green light to wear red. Each Hydrating Lipstick is packed with nourishing Brazilian Cupuaçu Butter, providing creamy coverage with major staying power. To find your perfect shade, match your skin tone (cool or warm) to your hair color (blonde, brunette, redhead, or black), and see which tube of Perfect Red belongs on your lips.
• If you’re a cool blonde, go for: Lana. This soft, cool red with blue undertones won’t make you look washed out (but will make you look gorgeous).
• If you’re a cool brunette or have black hair, go for: Simone. This bright, luscious crimson matches your intense coloring. If you prefer a lighter shade, you also look fab in Lana (lucky you).
• If you’re a warm blonde or redhead, go for: Grace. This cheery peony goes hand-in-hand with your sunny coloring. (Save Sophia—your other color match—for that all-important interview or candlelit dinner date.)
• If you’re a warm brunette or have black hair, go for: Sophia. This grownup terracotta shade is warmly alluring and ideal for darker locks.
• If you’re not sure, go for: Ava. This sassy hue can’t be tamed. With coral undertones, it highlights the best of both warm and cool tones.
I had such an awful day, when I got home and saw that my birchbox order had arrived. I put on the lipstick, in Grace, and immediately I felt better. I just love the color and the lipstick goes on smooth. I still moisturize my lips like crazy, but this lipstick doesn't dry them out. It's just great.5
The first red lipstick I have found that matches my skin tone and doesn't make me feel ridiculous! It is perfect for an evening look.5
I received compliments from friends and strangers alike. It is a true red, and glides on very nicely. It is a great value.4
This is a great lip stick. I loved the info they had that helped you pick the perfect shade of red for your skin tone.5
Red is my FAVORITE color! I love to wear red clothes, but lipsticks always look too orange or dark for my complexion, so I stick with safe rose shades. The color guide helped me select Simone, and it gives me the perfect pop of red without being overbearing. No more wasting money on tubes of not-right reds!5
I purchased this product at the Birchbox Pop Up Shop and could not have been more pleased. I wear this lipstick all the time. I got in the color Sophia, which on me shows up as a soft terracotta red. For someone who is a little intimidated by red lipstick, this is perfect. The color is buildable and looks great with lip gloss layered over it or on its own.5
After determining that I'm a cool brunette (using the Jouer system: hair color+clothing colors), I purchased the Simone shade. I was a little disappointed, then, to find that the color didn't blow me away. I didn't have the "Ah! Finally a red lipstick that suits me perfectly!" moment that I had been hoping for. That being said, the shade doesn't look bad, per se; I will probably still wear it often this season. As for hydration: I did notice that the Jouer didn't make my lips dry and flaky as other brands have. They were still hydrated when I took the lipstick off at the end of the day. Something else to note: this is not a long-wear lipcolor: I had to reapply after eating.3
I'm trying to branch out and wear more lipstick. This color was a nice warm red, almost a bit orange. Not so severe that it scared me off.4
I ordered Lana, based on the recommendations that came with my lipgloss in September. I have light brown hair and blue eyes and expected a fun color for fall.
Unfortunately, Lana showed up on my lips as hot pink, not red! Sadly, I won't be using this color at all.
I ordered Simone and Ava. I LOVE LOVE Simone. Ava is a little too coral for me on its own. I mixed it w/ Cailyn's Lip Balm in Big Apple and it's also a great color combo. I adore red lipstick!!!5