After determining that I'm a cool brunette (using the Jouer system: hair color+clothing colors), I purchased the Simone shade. I was a little disappointed, then, to find that the color didn't blow me away. I didn't have the "Ah! Finally a red lipstick that suits me perfectly!" moment that I had been hoping for. That being said, the shade doesn't look bad, per se; I will probably still wear it often this season. As for hydration: I did notice that the Jouer didn't make my lips dry and flaky as other brands have. They were still hydrated when I took the lipstick off at the end of the day. Something else to note: this is not a long-wear lipcolor: I had to reapply after eating.