This stuff is the best, for the first time ever I am satisfied with the color of my foundation/bb cream! I would consider myself to be pale, in the Anne Hathaway skin group, and this is perfect for me. It tends to get a little oily by the end of the day, so I use Jouer primer and top it with translucent powder. I always get compliments on flawless skin with this. I will say that in the winter, it can be still almost a little too dark for my skin, which is why I need the powder to lighten it up a bit. I don't think I'll ever stop using this product.