Eyeko Black Magic Mascara

In a bygone era, you might have bribed a local witch doctor to score lashes this long, thick, and curvaceous. Luckily, London-based Eyeko’s brand of magic is far more practical. The sickle-shaped wand creates the perfect amount of curl, with a thick, rounded brush to fully coat lashes, and the water-resistant formula lasts for 12 hours. Plus, it comes with the Eyeko Shield, a unique guitar-pick shaped tool that helps prevent smudging (no hocus-pocus required).

Eyeko Black Magic Mascara
4.0 out of 5 stars, based on 5,470 Reviews 5,470 Reviews
4.0 out of 5 stars
5 Star
2414
4 Star
1651
3 Star
855
2 Star
344
1 Star
206
my profile
people who
purchased
sampled
Skin type
Normal
Dry
Oily
Combination
Skin tone
Fair
Light
Light-Medium
Medium
Medium-Dark
Dark
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
FAVORITE MASCARA
Sampled

I am a mascara snob, and it takes a lot for me to like a mascara. It's funny how some of the comments mention it being flaky when taking it off but that's what I love about it! I hate mascara that stays goopy on your eyes. It comes off very nicely and easy to clean up. It gives full coverage and I love the formula! Definitely my favorite mascara.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Flaky, flaky, flaky
Sampled

It's fine when applied, stays in place and covers lashes well enough, but I hate taking it off. It comes off in a ton of little flakes all over my face. Yuck.

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Not a Fan

I am just not a fan of this product. The brush isn't great for application. Also formula isn't great and flakes off later on in the day.

2
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
I am in love!
Purchased

I was looking for a new mascara and I came across this one. I had received an Eyeko skinny liquid liner pen in one of my birchboxes and I absolutely loved it. I fell for the brand and the mascara made me fall even harder. The formula doesn't clump much and my lashes are getting longer and stronger every time I use it.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Favorite!
Sampled

By far, this is my favorite mascara! I love the brush, texture and product! makes my lashes stand out! love love love!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Excellent!

I got this in one of my first Birchboxes...and I have purchased it multiple times since then! It lasts all day and really elongates my lashes! I definitely love this!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Amazing, long-lasting mascara
Purchased

I'm continually on the hunt for waterproof, smudgeproof mascara that gives my eyes a dramatic look. I was attracted to this product because of its packaging -- a squeeze tube seemed like it could be the magic bullet to prevent the product from drying out, and it is!

I don't usually use a curved brush and this product goes on very wet, so it took me a couple days to adjust my application technique to get the look I wanted without making a huge mess. I haven't used the "guitar pick" tool but have found that a damp cotton swab removes any mistakes during the application, and then I'm smudge-free the rest of the day. This mascara is a terrific value -- my search is over!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
That's It.
Purchased

I have finally found a mascara that doesn't flake off in the day, leaving me with half mascara on my lashes and the rest under my eyes. This stays where it is supposed to! Love. Love. Love. Don't need another mascara ever again. LOVE!!!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love!

I've had this eyeliner forever and it hasn't dried out, gooped up, or done anything else ooky. Goes on great, looks fantastic. Hooray this thing!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Really is magic
Sampled

I love this mascara. It really adds length and definition, and isn't clumpy at all. I like the curved brush. I will definitely buy again.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No