I purchased this product because it sounded "natural" (if that's actually possible for cosmetic products).
It might just be psychological, but I find this very soothing on my eyes. It's not as strong as other removers, and you'll have to really drench your cotton pad to make this work, but it does the job.
Decent price, too - would purchase again.
The smell is kind of funky. It took some getting used to.