This is a very long wearing gloss. It's not going to be as dark as stain or as matte as lipstick but is a great smelling lipgloss, that will literally last hours. I've never experienced any gloss in my lifetime that keeps a shine for so long. It feels thicker, but I've been using daily and it's barely gone from the tube. However, that thicker formula lends itself to keeping a fully glossed look for so long.
This is not going to be perfect for a beach day if you have longer hair though. Because it is so long wearing, it can get tiresome to keep pulling hair off your lips. I just put my hair up in combs or a messy bun though and no issues for me. I combine this with a shimmery blush and my look for a beach day is done.