Out of ALL the products offered on this website and ALL the companies I've tried thru the samples this one Beats ALL by a long shot. I've tried to love others the same way and they might come close kind of but not enough for me to buy them. Being a fine blonde and hair that if you comb too hard it'd rather break or fall out especially in my fifties. I now have new growth happening all over my scalp. I now have grown my hair out after 20 plus years and feel really good about it. Being so lucky to have all my natural color left Im enjoying showing it off. I swear my hair would never grow and now being protected but not oily this is fabulous and from short short it is now about 3 inches past my shoulder since last December. Thank you Beauty protector your name is totally justified!